Skip to main navigation
Skip to search
Skip to main content
China Europe International Business School Home
English
中文
Home
Profiles
Communities & Collections
Research Output
Newspaper Articles and Columns
Search by expertise, name or affiliation
Jeongwen Chiang
Professor of Marketing
,
Marketing
Phone
86-21-28905645
Email
jwchiang
ceibs
edu
Website
http://www.ceibs.edu/chiang-jeongwen
Overview
Fingerprint
Network
Research Output
(13)
Newspaper Articles and Columns
(4)
Research output
7
Journal
3
Case Studies
3
Working paper
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Working paper
Search results
2020
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y.,
Chiang, J.
& Zhang, Y.,
Jul 2020
, (In preparation).
Research output
:
Working paper
File
Economics
100%
Consumer Behavior
100%
Demand
75%
Literature
50%
Goods
50%
71
Downloads (Pure)
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y.,
Chiang, J.
& Zhang, Y.,
Jul 2020
.
Research output
:
Working paper
File
Girls
100%
Boys
100%
Expenditure
66%
Enterprise
50%
e-Commerce
50%
72
Downloads (Pure)
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C.,
Chiang, J.
, Hult, G. T. M. & Calantone, R. J.,
Jul 2020
.
Research output
:
Working paper
File
Return
100%
Search
66%
Channels
55%
Information
44%
Customer
33%
64
Downloads (Pure)