Jeongwen Chiang - Research Output - China Europe International Business School

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Phone86-21-28905645
Emailjwchiang@ceibs.edu
Websitehttp://www.ceibs.edu/chiang-jeongwen

4 Journal
2 Case Studies
2 Working paper

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2020
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).
Research output: Working paper

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90 Downloads (Pure)
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.
Research output: Working paper

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77 Downloads (Pure)
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., Jul 2020.
Research output: Working paper

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71 Downloads (Pure)