Jeongwen Chiang

Phone86-21-28905645
Emailjwchiangceibsedu
Websitehttp://www.ceibs.edu/chiang-jeongwen

7 Journal
3 Case Studies
3 Working paper

13 results

2022
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.
Research output: Other contribution › Case Studies
慧医天下：阿斯利康中国的互联网熟医患诊疗
Translated title of the contribution: AstraZeneca China: Cost-effective Internet Healthcare Services蒋炯文, 刘耿 & 林宸, 1 May 2022, 18 p.
Research output: Other contribution › Case Studies
火花思维：教育科技的服务创新和探索
Translated title of the contribution: Spark Education: Service Innovation and Exploration in Edutech林宸, 赵丽缦 & 蒋炯文, 29 Jul 2022, 16 p.
Research output: Other contribution › Case Studies
2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C., Chiang, J., Zhang, Y. & Chen, Y., 2021, In: Marketing Science. 40, 6, p. 1123-1146
Research output: Contribution to journal › Journal

Open Access
File
1 Citation (Web of Science)

77 Downloads (Pure)
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 2021, In: Journal of Retailing.
Research output: Contribution to journal › Journal
5 Citations (Web of Science)
2020
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).
Research output: Working paper

File
37 Downloads (Pure)
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.
Research output: Working paper

File
49 Downloads (Pure)
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., Jul 2020.
Research output: Working paper

File
31 Downloads (Pure)
2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M., Chiang, J. & Yang, B., 2018, In: Journal of Interactive Marketing. 42, p. 63-79
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J., Chiang, J., Malhotra, N. & Xiao, P., 2014, In: Journal of Retailing. 90, 4, p. 463-480
Research output: Contribution to journal › Journal
42 Citations (Web of Science)
中国电影业: 闪光的未必都是金子
Chiang, J. & Jeongwen, C., 2014, In: 英语文摘. 11, p. 1
Research output: Contribution to journal › Journal
2012
Determining Consumers' Discount Rates with Field Studies
Yao, S., Chiang, J., Mela, C. F. & Chen, Y., 2012, In: Journal of Marketing Research. 49, 6, p. 822-841
Research output: Contribution to journal › Journal
43 Citations (Web of Science)
中国顶级品牌的营销要点
Chiang, J., 2012, In: 商学院. 4, p. 0012-0013
Research output: Contribution to journal › Journal

Jeongwen Chiang

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