Research output per year
Research output per year
- 10 results
Search results
-
2021
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C., Chiang, J., Zhang, Y. & Chen, Y., 2021, In: Marketing Science. 40, 6, p. 1123-1146Research output: Contribution to journal › Journal
Open AccessFile7 Downloads (Pure) -
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 2021, In: Journal of Retailing.Research output: Contribution to journal › Journal
1 Citation (Web of Science) -
2020
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).Research output: Working paper
File5 Downloads (Pure) -
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.Research output: Working paper
File6 Downloads (Pure) -
Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)
Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., Jul 2020.Research output: Working paper
File2 Downloads (Pure) -
2018
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Shi, M., Chiang, J. & Yang, B., 2018, In: Journal of Interactive Marketing. 42, p. 63-79Research output: Contribution to journal › Journal
2 Citations (Web of Science) -
2014
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J., Chiang, J., Malhotra, N. & Xiao, P., 2014, In: Journal of Retailing. 90, 4, p. 463-480Research output: Contribution to journal › Journal
38 Citations (Web of Science) -
中国电影业: 闪光的未必都是金子
Chiang, J. & Jeongwen, C., 2014, In: 英语文摘. 11, p. 1Research output: Contribution to journal › Journal
-
2012
Determining Consumers' Discount Rates with Field Studies
Yao, S., Chiang, J., Mela, C. F. & Chen, Y., 2012, In: Journal of Marketing Research. 49, 6, p. 822-841Research output: Contribution to journal › Journal
40 Citations (Web of Science) -
中国顶级品牌的营销要点
Chiang, J., 2012, In: 商学院. 4, p. 0012-0013Research output: Contribution to journal › Journal