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Jeongwen Chiang
Professor of Marketing
,
Marketing
Phone
86-21-28905645
Email
jwchiang
ceibs
edu
Website
http://www.ceibs.edu/chiang-jeongwen
Overview
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Network
Research Output
(13)
Newspaper Articles and Columns
(4)
Research output
7
Journal
3
Case Studies
3
Working paper
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Case Studies
Search results
2022
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. &
Chiang, J.
,
29 Jul 2022
,
15 p.
Research output
:
Other contribution
›
Case Studies
Service Innovation
100%
Education
100%
Innovations
100%
Service
100%
Class
21%
慧医天下:阿斯利康中国的互联网熟医患诊疗
Translated title of the contribution
:
AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform
蒋炯文
, 刘耿 & 林宸,
1 May 2022
,
18 p.
Research output
:
Other contribution
›
Case Studies
Patient Relationship
100%
Service Platform
100%
Prescription Drug
100%
Pharmaceutical Product
50%
Competitive Edge
50%
火花思维:教育科技的服务创新和探索
Translated title of the contribution
:
Spark Education: Service Innovation and Exploration in Edutech
林宸, 赵丽缦 &
蒋炯文
,
29 Jul 2022
,
16 p.
Research output
:
Other contribution
›
Case Studies
Service Innovation
100%
Education
100%
Class
21%
Policy
15%
Service Industries
10%