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2025
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, 在: Journal of Retailing.科研成果: 期刊稿件 › 期刊论文
开放访问文档4 下载量 (Pure) -
2024
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 5月 2024, 在: European Journal of Marketing. 58, 5, 页码 1352-1386 35 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
2021
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, 在: European Journal of Marketing. forthcoming科研成果: 期刊稿件 › 期刊论文
开放访问文档91 下载量 (Pure) -
2020
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265科研成果: 期刊稿件 › 期刊论文
