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• 2024

  How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

  Choi, J. & Park, H. Y., 28 5月 2024, 在: European Journal of Marketing. 58, 5, 页码 1352-1386 35 页码

  科研成果: 期刊稿件 › 期刊论文

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  • Low-Cost Strategy 100%
  • Information Processing 100%
  • Information Costs 50%
  • Mediation Analysis 50%
  • Hedonic Product 50%
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