China National Offshore Oil Corporation Limited: Overseas IPO (B)

Shengjun Liu

科研成果: 其它稿件案例

摘要

CNOOC’s overseas IPO failure had cast doubt on its newly implemented reforms, especially the reorganization of CNOOC. After the failed attempt, the company announced that it would not change its reform direction. Before launching the second IPO attempt, the company publicly released its ownership structure and corporate governance information; it sought to adopt the level of transparency expected of a listed company. The second attempt involved other tactics as well, such as a new pitch, a different growth plan, and a revised pricing strategy—and it was a huge success. Taken together, Cases (A) and (B) deliver the full story of CNOOC’s IPO failure and success, including the uniquely Chinese characteristics at play.
源语言英语
页数12
出版状态已出版 - 1 1月 2002

案例编号

ACC-14-010

案例规范编号

ACC-14-010-CE

案例类型

Field

更新日期

2016-06-17

来源

China Europe International Business School

关键词

  • CNOOC
  • IPO(Initial public offering)
  • Petroleum Industry
  • Pricing
  • Road Show
  • State-Owned Enterprise (SOE)

案例学科表

  • 会计
  • 战略
  • 金融与财务

案例行业表

  • 采矿、采石、石油与天然气开采

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