Finding a Casual Fashion Model for China (A): Introduction

Hellmut Schütte (First Author), Wei Yang (Participant Author), Jocelyn Probert (Participant Author)

科研成果: 其它稿件案例

摘要

The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.
源语言英语
页数7
出版状态已出版 - 1 1月 2012

案例编号

STR-14-174

案例规范编号

STR-14-174-CE

案例类型

Library

更新日期

2016-06-18

来源

China Europe International Business School

关键词

  • Business Model
  • Casual Wear Industry
  • Corporate Strategy
  • Foreign Brand
  • Local Brand
  • Market Competition

案例学科表

  • 市场营销
  • 综合管理
  • 战略

案例行业表

  • 制造
  • 零售

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