IBM in China: Responding to a Government's Social Initiatives

Steven White

科研成果: 其它稿件案例

摘要

The Chinese government introduced two broad social development initiatives in 2006 with the objective of addressing the increasing gap in economic and other measures of development among segments of society and regions in China. Firms, especially multinationals like IBM, need to consider how to respond to these initiatives. This case elicits discussion of how to integrate critical stakeholder management with corporate strategy.
源语言英语
页数14
出版状态已出版 - 1 1月 2008

案例编号

STR-14-045

案例规范编号

STR-14-045-CE

更新日期

2016-06-21

来源

China Europe International Business School

关键词

  • China Market
  • Corporate Social Responsibility (CSR)
  • Government Relations
  • IBM(International Business Machines Corporation)
  • Multinational Corporation (MNC)
  • Strategic Decision

案例学科表

  • 商业与政府关系
  • 战略
  • 伦理与社会责任

案例行业表

  • 信息、媒体与通讯

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