JD.com vs. Alibaba: China's Online Retailing Giants Collide

Weiru Chen (First Author), Ziqian Zhao (Participant Author)

科研成果: 其它稿件案例

摘要

The case contrasts the two most influential e-commerce websites, JD.com and Taobao.com (including its subsidiary Tmall). Their operation models are described in this longitudinal case study, which helps students understand the evolution of the two companies and why they have developed similar operations models, despite starting from very different places. Although they adopted different models initially, both came to the conclusion that a number of elements were essential in building an e-commerce platform, and that a platform operates quite differently from a traditional value chain. As Internet platforms have disrupted the status quo in many an industry, it is critical to understand the mechanism behind them and the preconditions for a successful platform.
源语言英语
页数34
已出版 - 18 5月 2015

案例编号

STR-14-316

案例规范编号

STR-14-316-CE

案例类型

Library

更新日期

2016-11-11

来源

China Europe International Business School

关键词

  • Alibaba
  • E-commerce
  • JD.com
  • Platform Strategy

案例学科表

  • 战略

案例行业表

  • 信息、媒体与通讯
  • 零售

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