Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion

Bala Ramasamy (Participant Author), Wei He (Participant Author)

科研成果: 其它稿件案例

摘要

Ever since its beginning in 1999 as a small restaurant, Little Sheep Public House has experienced rapid growth. Over the last 10 years, the company has received numerous honorary awards testifying to its success. It has established a dominant position in the Chinese market and opened over 400 restaurants in different cities in China as well as around the world. While celebrating its 10-year anniversary, Little Sheep was also reviewing its expansion strategy. There was a critical question facing the company: how should it determine a future path for growth?
源语言英语
页数14
出版状态已出版 - 1 1月 2010

案例编号

STR-14-093

案例规范编号

STR-14-093-CE

案例类型

Library

更新日期

2016-06-21

来源

China Europe International Business School

关键词

  • Brand Management
  • Business Model
  • Corporate Growth
  • Franchise
  • Market Entry
  • Overseas Expansion

案例学科表

  • 综合管理
  • 战略
  • 国际商务

案例行业表

  • 住宿与餐饮服务

指纹

探究 'Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion' 的科研主题。它们共同构成独一无二的指纹。

引用此