Mindray Bio-Medical Co. Ltd: Innovating for Growth in China and Beyond

Kwaku Atuahene-Gima (First Author), Leiping Xu (Participant Author)

科研成果: 其它稿件案例

摘要

Shenzhen Mindray Bio-Medical Co. Ltd was determined to grow into a world-class medical equipment supplier. By 2008, Mindray had introduced to the domestic and international markets more than 50 new products. It had also built the largest research and development team in the Chinese medical equipment industry. However, Chairman Xu Hang needed to consider whether the company’s basic innovation strategy was flexible enough to compete with the multinational giants. What were the new approaches to growth through innovation? How could Mindray remain competitive? This case will introduce students to Mindray’s products markets, purchasing process, and elements of its innovation strategy, as well as allow students to analyze Mindray’s basic course of innovation.
源语言英语
页数21
已出版 - 1 1月 2007

案例编号

MKT-14-059

案例规范编号

MKT-14-059-CE

案例类型

Field

更新日期

2017-02-11

来源

China Europe International Business School

关键词

  • China Market
  • Entry Strategy
  • Innovation
  • New Product Development
  • Research and Development Strategy

案例学科表

  • 市场营销
  • 综合管理
  • 战略

案例行业表

  • 专业、科学与技术服务
  • 医疗保健服务

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