The Impact of Introducing a Customer Loyalty Program on Category Sales and Profitability (CEIBS Working Paper, No. 026/2020/MKT, 2020)

Social Sciences

• Category 100%
• Profits 50%
• Introduction 20%
• Diffusion 10%
• Expenditure 10%
• Paper 10%
• Process 10%
• Ability 10%
• Planning 10%
• Evolution 10%
• Performance 10%
• Loyalty 10%
• Impulse Buying 10%
• Correlation 10%
• Consumer Price 10%
• Customer Loyalty Program 10%
• Consumers 10%
• Success 10%
• Change 10%
• Redistribution 10%

Economics, Econometrics and Finance

• Low-Cost Strategy 10%
• Price Elasticity 10%