The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

Yi Xiang, David Soberman, Hubert Gatignon

科研成果: 工作论文

45 下载量 (Pure)

指纹

探究 'The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)' 的科研主题。它们共同构成独一无二的指纹。

Economics, Econometrics and Finance