Yi Xiang

Search results

• 2020

  Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)

  Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).

  Research output: Working paper

  File

  • Enterprise 100%
  • Incentives 62%
  • Consumers 62%
  • Information 50%
  • Information Theory 37%
  73 Downloads (Pure)

• Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

  Xiang, Y. & Soberman, D. A., 1 Jan 2020, (In preparation).

  Research output: Working paper

  File

  • Information 100%
  • Advertising 44%
  • Consumers 33%
  • Attribute Information 33%
  • Markets 27%
  68 Downloads (Pure)

• The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

  Xiang, Y., Soberman, D. & Gatignon, H., 1 Jan 2020, (In preparation).

  Research output: Working paper

  File

  • Market 100%
  • Demand 75%
  • Product Life Cycle 50%
  • Enterprise 50%
  • Specific Industry 50%
  46 Downloads (Pure)