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Yi Xiang
Professor of Marketing
,
Marketing
Phone
86-21-28905644
Email
yixiang
ceibs
edu
Website
http://www.ceibs.edu/xiang-yi
Overview
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Network
Research Output
(16)
Similar Profiles
(11)
Research output
6
Journal
6
Case Studies
3
Working paper
1
Preprint
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Working paper
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2020
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y.
& Song, I.,
1 Jan 2020
, (In preparation).
Research output
:
Working paper
File
Enterprise
100%
Incentives
62%
Consumers
62%
Information
50%
Information Theory
37%
133
Downloads (Pure)
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y.
& Soberman, D. A.,
1 Jan 2020
, (In preparation).
Research output
:
Working paper
File
Information
100%
Advertising
44%
Consumers
33%
Attribute Information
33%
Markets
27%
118
Downloads (Pure)
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y.
, Soberman, D. & Gatignon, H.,
1 Jan 2020
, (In preparation).
Research output
:
Working paper
File
Market
100%
Demand
75%
Product Life Cycle
50%
Enterprise
50%
Specific Industry
50%
113
Downloads (Pure)