Research output per year
Research output per year
Personal profile
Personal profile
2006 PhD, INSEAD, France
2003 MSc, INSEAD, France
1998 BEng, Tsinghua University, China
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Dive into the research topics where Yi Xiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Designing the content of advertising in a differentiated market
Soberman, D. A. & Xiang, Y., Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.Research output: Contribution to journal › Journal
1 Citation (Web of Science) -
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y., Soberman, D. & Gatignon, H., Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.Research output: Contribution to journal › Journal
1 Citation (Web of Science) -
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.Research output: Other contribution › Case Studies
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周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution :Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market Research output: Other contribution › Case Studies
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Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).Research output: Working paper
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