Yi Xiang

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2021
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.
Research output: Other contribution › Case Studies
周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.
Research output: Other contribution › Case Studies
2020
Winner Technology: Big Data Disruption in the Retail Industry
Xiang, Y., Ruan, L. & Li, Y., 30 Jun 2020, 15 p.
Research output: Other contribution › Case Studies
汇纳科技：大数据引领零售变革
Translated title of the contribution: Winner Technology: Big Data Disruption in the Retail IndustryXiang, Y. (First Author), Li, Y. & Ruan, L., 30 Jun 2020, 20 p.
Research output: Other contribution › Case Studies
2017
英菲尼迪：期待比肩豪华车德系三强（A）
Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.
Research output: Other contribution › Case Studies
英菲尼迪：期待比肩豪华车德系三强（B）
Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.
Research output: Other contribution › Case Studies

Research output