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• 2024

  格陆博：本土初创企业如何面对海外巨头？

  Translated title of the contribution: Global Technology: How a Chinese Start-up Competed with International Giants龚焱 & 蔺亚男, 26 Apr 2024, 14 p.

  Research output: Other contribution › Case Studies

  • Specific Industry 100%
  • Start-up Company 100%
  • Chinese 100%
  • Market Entry 50%
  • Market Size 50%
• 2022

  寻找新的裂变模式

  龚焱, 2022, In: 经理人. 6, p. 68-70

  Research output: Contribution to journal › Journal

• 突破“认知隧道”

  龚焱, 2022, In: 经理人. 3, p. 46-48

  Research output: Contribution to journal › Journal

• 蔚来：一家来自未来的汽车公司？

  Translated title of the contribution: NIO: A Futuristic EV Maker?龚焱 & 钱文颖, 29 Jul 2022, 13 p.

  Research output: Other contribution › Case Studies

  • User 100%
  • Traditional Business Model 12%
  • Models 12%
• 2020

  Startup Responses to Unexpected Events: The impact of the relative presence of improvisation

  O'Toole, J. (First Author), Gong, Y. (Participant Author), Baker, T. (Participant Author), Eesley, D. T. (Participant Author) & Miner, A. S. (Participant Author), 2020, In: Organization Studies. Early Access

  Research output: Contribution to journal › Journal

  • Unexpected Event 100%
  • Stream 25%
  • Knowledge 25%
  • Develop Theory 12%
  • Organisational Memory 12%
  20 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 41
  • Captures
    • Readers: 94

  see details

  

• 增长双轮 经济周期下半场的增长方法论

  Gong, Y., 王晓明 & 梁涛, 1 Jan 2020, 中信出版社.

  Research output: Book/Report › Monograph
• 2019

  Do Firms Learn More From Small or Big Successes and Failures? A Test of the Outcome-Based Feedback Learning Perspective

  Gong, Y. (First Author), Zhang, Y. (Participant Author) & Xia, J. (Participant Author), 2019, In: Journal of Management. 45, 3, p. 1034-1056

  Research output: Contribution to journal › Journal

  • Experience 100%
  • Failure 83%
  • Success 66%
  • Feedback 66%
  • Enterprise 66%
  30 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 38
  • Captures
    • Readers: 128

  see details

  

• EVCard: Pioneering Car-Sharing in China

  Gong, Y. & Qian, W., 30 Jun 2019, 15 p.

  Research output: Other contribution › Case Studies

  • Continuous Testing 100%
  • User Awareness 100%
  • Earliest Time 20%
  • Feasibility Study 20%

• EVCARD：中国新能源汽车分时租赁领先者

  Translated title of the contribution: EVCard: Pioneering Car-Sharing in China龚焱 & 钱文颖 , 30 Jun 2019, 14 p.

  Research output: Other contribution › Case Studies

  • Market Environment 100%
  • Minimum Viable Product 100%
  • Continuous Testing 100%
  • User Awareness 100%
  • Energy Engineering 100%

• 公司制的黄昏：区块链思维与数字化激励

  Translated title of the contribution: The twilight of corporation-Blockchain thinking and digitalized incentivesGong, Y. (Participant Author), 于洪钧 (Participant Author) & 李磊 (Participant Author), 1 Jan 2019, 机械工业出版社.

  Research output: Book/Report › Monograph

• 创业裂变: 从0到1,从1到N

  Translated title of the contribution: Lean venture : selected cases on entrepreneurial practices龚焱 (Editor) & 钱文颖 (Editor), 1 Jan 2019, 复旦大学出版社. (中欧案例精选; vol. 6)

  Research output: Book/Report › Edited Books

• 山寨是捷径,原创才是终点

  Gong, Y. (First Author), 2019, In: 企业观察家. 2, p. 100-103

  Research output: Contribution to journal › Journal

• 数字化时代的企业生存逻辑 Map for Business to Survive in Digital World

  Gong, Y. (First Author) & Lv, X. (Participant Author), 2019, In: 中欧商业评论. 12, p. 18-24

  Research output: Contribution to journal › Journal

• 新物种与用户终身价值

  Gong, Y. (First Author), 2019, In: 中欧商业评论. 8

  Research output: Contribution to journal › Journal

• 精益创业最关键的本质:怎样用最低代价获取认知

  Gong, Y. (First Author), 2019, In: 中国商人. 7, p. 38-41

  Research output: Contribution to journal › Journal

• 精益创业的正确姿势

  Gong, Y. (First Author), 2019, In: 中欧商业评论. 11

  Research output: Contribution to journal › Journal
• 2018

  FreshFresh: An Online Fresh Food Supplier as a Lean Startup

  Gong, Y. & Zhao, L., 1 Oct 2018, 21 p.

  Research output: Other contribution › Case Studies

  • Hope 100%
  • Ceremony 100%
  • Raw Food 100%

• PhoneWin: Winning in Rural Markets

  Gong, Y., Velamuri, S. R. & Zhao, L., 1 Oct 2018, 16 p.

  Research output: Other contribution › Case Studies

  • Mobile Phones 100%
  • Online Platform 100%
  • e-Business 50%
  • Basic Operation 50%
  • Startup 33%

• Stock Return or Sales Growth? Multiple Performance Feedback and Strategic Investments Under Securities Analysts' Earnings Pressure

  Zhang, Y. (First Author) & Gong, Y. (Participant Author), 2018, In: Journal of Management Studies. 55, 8, p. 1356-1385

  Research output: Contribution to journal › Journal

  • Profit 100%
  • Sales 80%
  • Investment 60%
  • Capital Market Returns 40%
  • Managers 40%
  28 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 31
  • Usage
    • Abstract Views: 807
    • Downloads: 9
  • Captures
    • Readers: 91
  • Social Media
    • Shares, Likes & Comments: 14

  see details

  

• “两鲜”巧创生鲜电商模式

  Gong, Y. (First Author) & Zhao, L. (Participant Author), 2018, In: 经理人. 5, p. 62-66

  Research output: Contribution to journal › Journal

• 一切皆吊钩：盈利模式新解

  Gong, Y. (First Author), 2018, In: 中欧商业评论. 3, p. 30-35

  Research output: Contribution to journal › Journal

• 一嗨租车：共享出行变局下的以静制动

  Translated title of the contribution: eHi: Maintaining the Status Quo in the Changing Car Sharing Market龚焱 & 钱文颖 , 1 Oct 2018, 17 p.

  Research output: Other contribution › Case Studies

  • Car Sharing 100%

• 不忘初心，不断创新：两鲜的精益创业之路

  Translated title of the contribution: FreshFresh: An Online Fresh Food Supplier as a Lean Startup龚焱 & 赵丽缦 , 1 Oct 2018, 18 p.

  Research output: Other contribution › Case Studies

  • Raw Food 100%
  • Ceremony 100%

• 两鲜求解生鲜电商消费升级

  Gong, Y. (First Author) & Zhao, L. (Participant Author), 2018, In: 销售与市场(管理版). 4, p. 84-88

  Research output: Contribution to journal › Journal

• 如何为你的产品培养出“脑残粉”？

  Gong, Y. (First Author), 2018, In: 销售与管理. 4, p. 116-121

  Research output: Contribution to journal › Journal

• 杰克·韦尔奇神话破灭

  Gong, Y. (First Author), 2018, In: 经理人. 8, p. 48-49

  Research output: Contribution to journal › Journal

• 蜂云网络：赢在农村市场

  Translated title of the contribution: PhoneWin: Winning in Rural MarketsVelamuri, S. R., 龚焱 & 赵丽缦 , 1 Oct 2018, 14 p.

  Research output: Other contribution › Case Studies

  • Basic Operation 100%
  • Small Town 66%

• 解码温氏

  潘鑫磊 (First Author), Zhao, L. (Participant Author) & Gong, Y. (Participant Author), 2018, In: 中欧商业评论. 4, p. 72-81

  Research output: Contribution to journal › Journal
• 2017

  Competition, Cooperation, and Ownership Strategy in Acquisitions

  Zhang, Y. (First Author) & Gong, Y. (Participant Author), 2017, In: Proceedings - Academy of Management. 2017, 1

  Research output: Contribution to journal › Conference Paper

• 一嗨租车能否“以静制动”？

  Gong, Y. (First Author) & Qian, W. (Participant Author), 2017, In: 中欧商业评论. 5, p. 88-95

  Research output: Contribution to journal › Journal

• 一家生鲜电商的精益之路

  Zhao, L. (First Author) & Gong, Y. (Participant Author), 2017, In: 中欧商业评论. 10, p. 88-94

  Research output: Contribution to journal › Journal

• 从流动水果摊到年收20亿的逆袭

  Gong, Y. (First Author) & Zhao, L. (Participant Author), 2017, In: 企业家信息. 9, p. 114-116

  Research output: Contribution to journal › Journal

• 从流动水果摊到年收20亿的逆袭

  Gong, Y. (First Author) & Zhao, L. (Participant Author), 2017, In: 中欧商业评论. 5, p. 68-73

  Research output: Contribution to journal › Journal

• 克制比进取更难

  Gong, Y. (First Author), 2017, In: 中欧商业评论. 5, p. 96-97

  Research output: Contribution to journal › Journal

• 需要深耕T型用户

  Gong, Y. (First Author), 2017, In: 中欧商业评论. 4, p. 95

  Research output: Contribution to journal › Journal
• 2016

  150亿美元咖啡的商道

  Gong, Y. (First Author), 2016, In: 经理人. 7, p. 28-29

  Research output: Contribution to journal › Journal

• Imprinting and the progeny of university spin-offs

  Ciuchta, M. P. (First Author), Gong, Y. (Participant Author), Miner, A. S. (Participant Author), Sadler, A. (Participant Author) & Letwin, C. (Participant Author), 2016, In: The Journal of Technology Transfer. 41, 5, p. 1113-1134

  Research output: Contribution to journal › Journal

  • Child 100%
  • Spin-off 75%
  • Universities 75%
  • Enterprise 75%
  • First Generation 50%
  

  • Citations
    • Citation Indexes: 17
  • Captures
    • Readers: 74
  • Social Media
    • Shares, Likes & Comments: 3

  see details

  

• Uber in China: Platform Strategy and Lean Innovation

  Chen, W. (First Author), Gong, Y. (Participant Author) & Zhao, L. (Participant Author), 1 Aug 2016, 28 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Uber 71%
  • Service Industries 28%
  • Specific Industry 28%
  • Company 28%

• Uber中国：优步专车平台的精益创新之路

  Translated title of the contribution: Uber in China: Platform Strategy and Lean InnovationChen, W. (First Author), Gong, Y. (Participant Author) & Zhao, L. (Participant Author), 1 Aug 2016, 27 p.

  Research output: Other contribution › Case Studies

  • Business Model 100%
  • Special Economic Zone 100%
  • Specific Industry 100%
  • Aviation Employees 100%
  • Information Technology 100%

• “我们15个”：一场直播真人秀实验

  姚音 (First Author), Gong, Y. (Participant Author), Yin, Y. & Yan, G., 2016, In: 中欧商业评论. 2, p. 1

  Research output: Contribution to journal › Journal

• 一只“蚂蚁”的农村金融野心

  罗真 (First Author), Gong, Y. (Participant Author), Zhen, L. (Participant Author) & Yan, G. (Participant Author), 2016, In: 中欧商业评论. 8, p. 1

  Research output: Contribution to journal › Journal

• 价值革命:重构商业模式的方法论

  Gong, Y. (Participant Author) & 郝亚洲 (Participant Author), 1 Jan 2016, 机械工业出版社. 238 p.

  Research output: Book/Report › Monograph

• 创新路径的演进

  Gong, Y. (First Author), 2016, In: 科技中国. 11, p. 62-63

  Research output: Contribution to journal › Journal

• 商业模式已死,价值模式永生

  Gong, Y. (First Author) & 郝亚洲 (Participant Author), 2016, In: 全国新书目. 5, p. 30-31

  Research output: Contribution to journal › Journal

• 所有真理都是弯曲的，精益创业也是

  Gong, Y. (First Author), 2016, In: 中欧商业评论. 11, p. 48-52

  Research output: Contribution to journal › Journal

• 龚焱:山寨也是一种创新

  Gong, Y. (First Author), 2016, In: 商周刊. 10, p. 60-61

  Research output: Contribution to journal › Journal
• 2015

  51.com: Rise to the Top via Spin-off

  Gong, Y. (First Author), Velamuri, S. R. (Participant Author) & Zhao, L. (Participant Author), 30 Oct 2015, 22 p.

  Research output: Other contribution › Case Studies

  • Specific Industry 100%
  • Spin-off 50%
  • Online Game 50%
  • China 33%
  • Startup 16%

• 51.com：追求卓越之“裂变式创业”

  Translated title of the contribution: 51.com: Rise to the Top via Spin-off龚焱, Velamuri, S. R. & 赵丽缦 , 30 Oct 2015, 18 p.

  Research output: Other contribution › Case Studies

  • Online Game 100%
  • Past Year 100%
  • Specific Industry 100%
  • Online Social Networks 33%
  • Network Service Provider 33%

• APUS：国产系统出海

  刘婕 (First Author), Gong, Y. (Participant Author), 姚音 (Participant Author), Yin, Y., Jie, L. & Yan, G., 2015, In: 中欧商业评论. 8, p. 1

  Research output: Contribution to journal › Journal

• Hotelvp: Swimming with Sharks

  Gong, Y. (First Author), Velamuri, S. R. (Participant Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 30 Apr 2015, 18 p.

  Research output: Other contribution › Case Studies

  • Consumers 100%
  • User 100%
  • Information Technology 66%
  • Specific Industry 66%
  • Enterprises 66%