Find Research outputs

Search results

• 2010

  China Chemical Engineering Group: Branding Through Art

  Pförtsch., W. A. & Lu, S., 1 Jan 2010, 24 p.

  Research output: Other contribution › Case Studies

  • Art 100%
  • Cultural Exhibitions 88%
  • Arts 44%
  • Chemical Technology 33%
  • China 33%

• Dongfeng Commercial Vehicle Company: Targeting to be No. 1 in China and Top 3 in the world

  Pförtsch., W. A. (First Author) & Han, F. (Participant Author), 1 Jan 2010, 15 p.

  Research output: Other contribution › Case Studies

  • Brand Strategy 100%

• One Day of Yimin

  Chen, J. (First Author) & Fu, X. (Participant Author), 1 Jan 2010, 10 p.

  Research output: Other contribution › Case Studies

  • Chinese 100%
  • Consumers 75%
  • Markets 50%
  • Consumer Behavior 50%
  • Guanxi 25%

• Shimano: Implicit Ingredient Branding

  Pförtsch., W. A., 1 Jan 2010, 14 p.

  Research output: Other contribution › Case Studies

  • Brand 100%
  • Gears 50%
  • Market Share 25%
  • Technology 25%
  • Bicycles 25%
• 2009

  Dow Corning Success in China

  Pförtsch., W. A. (First Author) & Huang, V. (Participant Author), 1 Jan 2009, 16 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Strategy 66%
  • Brand Management 66%
  • Silicon 66%
  • Customer 33%

• Makrolon: The High-Tech Material

  Pförtsch., W. A., 1 Jan 2009, 18 p.

  Research output: Other contribution › Case Studies

  • Brand 100%
  • Europe 100%
  • Intermediate Good 50%
  • Management 50%
  • Materials 50%

• The Ingredient Branding of the Bitter Agent Bitrex

  Pförtsch., W. A., 1 Jan 2009, 10 p.

  Research output: Other contribution › Case Studies

  • Market 100%
  • Child 75%
  • Emerging Economies 50%
  • Intermediate Good 50%
  • Enterprise 50%

• TTI Branding: From Chinese Contract Manufacturing to ODM

  Pförtsch., W. A., 1 Jan 2009, 12 p.

  Research output: Other contribution › Case Studies

  • Enterprise 100%
  • Customers 50%
  • Brand 50%
  • Specific Industry 50%
  • Synergy 25%

• 道康宁中国成功之路

  Translated title of the contribution: Dow Corning Success in ChinaPförtsch., W. A. (First Author) & Huang, V. (Participant Author), 1 Jan 2009, 15 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Silicon 100%
  • Commoditization 33%
  • Brand Management 33%
  • Brand Equity 33%
• 2008

  B2B E-commerce in China: The story of Alibaba.com

  Pförtsch., W. A., 1 Jan 2008, 25 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Hong Kong 50%
  • Stock Price 50%
  • Investment 50%
  • Markets 50%

• Mindray Bio-Medical (C): Marketing Strategy in the Ultrasound Imaging System Business

  Atuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2008, 27 p.

  Research output: Other contribution › Case Studies

  • Biological Product 100%
  • Diagnostic Imaging 100%
  • Imaging Equipment 100%
  • Electronics 100%

• 迈瑞生物医疗（C）：超声影像业务营销战略

  Translated title of the contribution: Mindray Bio-Medical (C): Marketing Strategy in the Ultrasound Imaging System BusinessAtuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2008, 22 p.

  Research output: Other contribution › Case Studies
• 2007

  Mindray Bio-Medical (B): R&D Strategy in the Ultrasound Imaging System Business

  Atuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2007, 16 p.

  Research output: Other contribution › Case Studies

  • Imaging Systems 100%
  • Ultrasound 100%
  • Development 100%
  • Ultrasonography 100%
  • Decision-Making 50%

• Mindray Bio-Medical Co. Ltd: Innovating for Growth in China and Beyond

  Atuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2007, 21 p.

  Research output: Other contribution › Case Studies

  • Medical Equipment 100%
  • Innovation Strategy 100%
  • Markets 100%
  • Growth 100%
  • Students 100%

• 迈瑞生物医疗电子有限公司：走创新之路，驱动国内国际双增长

  Translated title of the contribution: Mindray Bio-Medical Co. Ltd: Innovating for Growth in China and BeyondAtuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2007, 18 p.

  Research output: Other contribution › Case Studies

  • Medical Equipment 100%
  • Innovation Strategy 100%
  • China 100%
  • Innovation Management 100%
  • Research and Development 50%

• 迈瑞生物医疗（B）：超声影像业务研发战略

  Translated title of the contribution: Mindray Bio-Medical (B): R&D Strategy in the Ultrasound Imaging System BusinessAtuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2007, 13 p.

  Research output: Other contribution › Case Studies
• 2006

  Baby-first Child Car Seats: From Exportation to Domestic Sales

  Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

  Research output: Other contribution › Case Studies

  • Motor Vehicles 100%
  • China 75%
  • Markets 75%
  • Market Barrier 25%
  • Balance of Trade 25%

• Degussa Stabilizers: Accessing the Chinese Market

  Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 Jan 2006, 16 p.

  Research output: Other contribution › Case Studies

  • Company 100%
  • Enterprise 100%
  • China 80%
  • Markets 60%
  • Market 60%

• Tata Steel: Branding Steel Based on Customer Focus

  Kotler, P. (First Author) & Pförtsch., W. A. (Participant Author), 1 Jan 2006, 11 p.

  Research output: Other contribution › Case Studies

  • Steel 100%
  • Company 60%
  • Strategy 60%
  • Customer 40%
  • Value Added 40%

• Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• 宝贝第一：从出口到内销

  Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Sales 100%
  • Market Barrier 33%
  • Economies of Scale 33%
  • South East Asia 33%

• 德固赛公司的稳定剂业务：进入中国市场

  Translated title of the contribution: Degussa Stabilizers: Accessing the Chinese MarketJenster, P. V. (First Author) & Chen, C. (Participant Author), 1 Jan 2006, 14 p.

  Research output: Other contribution › Case Studies

  • Stabilizer 100%

• 打造强势品牌，制胜中国维生素市场

  Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 17 p.

  Research output: Other contribution › Case Studies

  • Marketing Management 100%
  • Multivitamin 100%
  • Business Environment 50%
  • Market Leader 50%
  • Business People 50%
• 2002

  Mindray Bio-Medical (A): Strategic Market Entry Decisions in the Ultrasound Imaging System Business

  Atuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2002, 14 p.

  Research output: Other contribution › Case Studies

  • Imaging Systems 100%
  • Ultrasound 100%
  • Development 100%
  • Ultrasonography 100%
  • Decision-Making 50%

• 迈瑞生物医疗（A）：超声影像业务市场进入战略决策

  Translated title of the contribution: Mindray Bio-Medical (A): Strategic Market Entry Decisions in the Ultrasound Imaging System BusinessAtuahene-Gima, K. (First Author) & Xu, L. (Participant Author), 1 Jan 2002, 12 p.

  Research output: Other contribution › Case Studies