每年的科研成果
每年的科研成果
搜索结果
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2014
中国电影业: 闪光的未必都是金子
Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, 在: 英语文摘. 11, 页码 1科研成果: 期刊稿件 › 期刊论文
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2013开放访问文档165 下载量 (Pure)
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Buying and selling information under competition
Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, 在: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, 页码 321-351科研成果: 期刊稿件 › 期刊论文
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CEIBS China Business Survey 2013
Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2013科研成果: 书/报告 › 工作报告
开放访问文档122 下载量 (Pure) -
Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China
Zhou, N. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2013, 在: Journal of Advertising. 32, 2, 页码 45-54科研成果: 期刊稿件 › 期刊论文
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今年业绩更趋乐观—中欧国际工商学院年度中国商业调查（第3届）
Xu, B. (First Author), Fernandez, J. A. (Participant Author), Zhou, D. (Participant Author), Fernandez, J. A. (Participant Author), Bin, X. & Dongsheng, Z., 2013, 在: 中欧商业评论. 4科研成果: 期刊稿件 › 期刊论文
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质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship
Xu, Y. (First Author), Zhao, P. (First Author), Wang, G. (First Author), 徐茵 (First Author), Wang, G. (Participant Author) & 赵平 (Participant Author), 2013, 在: 南开管理评论. 4, 页码 114-123科研成果: 期刊稿件 › 期刊论文
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2012开放访问文档157 下载量 (Pure)
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CEIBS 2012 Survey: Challenges and Success Factors for Foreign Companies in China
Fernandez, J. A., Zhou, D., Chen, L., Li, J. & Delgado, M., 2012科研成果: 书/报告 › 工作报告
开放访问文档128 下载量 (Pure) -
Determining Consumers' Discount Rates with Field Studies
Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, 在: Journal of Marketing Research. 49, 6, 页码 822-841科研成果: 期刊稿件 › 期刊论文
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Li-Ning: Make the Change
Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 23 页码.科研成果: 其它稿件 › 案例
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京东商城：360度成长之路
Wang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 26 页码.科研成果: 其它稿件 › 案例
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2011
A Story of Lala's Promotion
Wang, G. (First Author) & Zhang, R. (Participant Author), 1 1月 2011, 23 页码.科研成果: 其它稿件 › 案例
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中欧国际工商学院2011中国企业调查
Liu, Y. (Participant Author), Chen, L. (Participant Author), Xu, B. (Participant Author), Zhou, D. (Participant Author) & Fernandez, J. A. (Participant Author), 2011科研成果: 书/报告 › 工作报告
开放访问文档292 下载量 (Pure) -
2010
The effects of product-harm crisis on brand performance
Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2010, 在: International Journal of Market Research. 52, 4, 页码 443-458科研成果: 期刊稿件 › 期刊论文
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2009
The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the US, China, and Hong Kong
Li, S. (First Author), Zhou, D. (Participant Author) & Karande, K. (Participant Author), 2009, 在: Journal of Business Ethics. 88, 页码 453-471科研成果: 期刊稿件 › 期刊论文
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Understanding Environmental Risk for IJVs in China
Burgers, W. P. (First Author) & Padgett, D. (Participant Author), 2009, 在: Management International Review. 49, 3, 页码 337-357科研成果: 期刊稿件 › 期刊论文
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关系营销范式下营销努力对客户行为的影响研究
马宝龙 (First Author), Wang, G. (Participant Author), 李金林 (Participant Author) & 李纯青 (Participant Author), 2009, 在: 南开管理评论. 12, 3, 页码 52-160科研成果: 期刊稿件 › 期刊论文
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如何缔造营销神话——基于中国10家快速成长企业的研究
Wang, G. (First Author), 赵俊霞, 杨斌, 林健, 马宝龙, 陈浩 & 李飞, 2009, 在: 中欧商业评论. 5科研成果: 期刊稿件 › 期刊论文
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2008
Marketing Revealed: Challenging the Myths
Burgers, W. P. (Participant Author), 1 1月 2008, AIAA. 208 页码科研成果: 书/报告 › 专著
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2007
L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2007, 在: Recherche et Applications en Marketing. 22, 2, 页码 76-92科研成果: 期刊稿件 › 期刊论文
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上兵伐谋——巧胜价格战
张忠 (First Author) & Zhou, D. (Participant Author), 2007, 在: 北大商业评论. 2, 页码 69-73科研成果: 期刊稿件 › 期刊论文
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2006
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, 在: Industrial Marketing Management. 35, 3, 页码 348-358科研成果: 期刊稿件 › 期刊论文
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Baby-first Child Car Seats: From Exportation to Domestic Sales
Zhou, D. & Shu, J., 1 1月 2006, 15 页码.科研成果: 其它稿件 › 案例
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The impact of self-construal on aesthetic preference for angular versus rounded shapes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, 在: Personality and Social Psychology Bulletin. 32, 6, 页码 794-805科研成果: 期刊稿件 › 期刊论文
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Winning the China Vitamin War by Building a Strong Brand
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 28 页码.科研成果: 其它稿件 › 案例
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打造强势品牌，制胜中国维生素市场
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 1月 2006, 17 页码.科研成果: 其它稿件 › 案例
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品牌应为顾客传递价值
Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, 在: 成功营销. 4, 页码 40科研成果: 期刊稿件 › 期刊论文
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2005
Firm Heterogeneity and Competitive Dynamics in Alliance Formation
Park, S. H. (First Author) & Zhou, D. (Participant Author), 2005, 在: Academy of Management Review. 30, 3, 页码 531-554科研成果: 期刊稿件 › 期刊论文
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Modeling privatization as a firm strategy in transition economies
Li, S. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2005, 在: Journal of Business Research. 58, 1, 页码 37-44科研成果: 期刊稿件 › 期刊论文
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