Hyun Young Park

电话86-21-28905676
电子邮件hpark@ceibs.edu
网站http://www.ceibs.edu/park-hyun-young

7 期刊论文

7 个结果

2020
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265
科研成果: 期刊稿件 › 期刊论文
31 引用 (Web of Science)
Citations
Citation Indexes: 40
Captures
Readers: 127
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2021
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59
科研成果: 期刊稿件 › 期刊论文

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183 下载量 (Pure)
Citations
Citation Indexes: 1
Captures
Readers: 8
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769
科研成果: 期刊稿件 › 期刊论文

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202 下载量 (Pure)
Citations
Citation Indexes: 22
Captures
Readers: 66
Social Media
Shares, Likes & Comments: 67
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When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, 在: European Journal of Marketing. forthcoming
科研成果: 期刊稿件 › 期刊论文

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90 下载量 (Pure)
2022
When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码
科研成果: 期刊稿件 › 期刊论文

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7 引用 (Web of Science)

308 下载量 (Pure)
Citations
Citation Indexes: 16
Policy Citations: 1
Captures
Readers: 166
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2024
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 5月 2024, 在: European Journal of Marketing. 58, 5, 页码 1352-1386 35 页码
科研成果: 期刊稿件 › 期刊论文

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6 下载量 (Pure)
Captures
Readers: 19
Mentions
News Mentions: 1
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2025
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, 在: Journal of Retailing.
科研成果: 期刊稿件 › 期刊论文

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4 下载量 (Pure)

朴 玹煐

科研成果

搜索结果

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

How Consumers Spend and Distribute Money Tainted by Anger

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

When and How Brands Affect Attribute Weights in Consumer Decision Processes

When and how brands affect importance of product attributes in consumer decision process

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations

朴玹煐