Marketing

Research output

Research output per year 1997 2020 2021 2022 2024

• 123 Journal
• 76 Case Studies
• 37 Report
• 20 Working paper
• 10 More
  • 7 Monograph
  • 1 Book Chapters
  • 1 Conference contribution
  • 1 Preprint

Research output per year

Research output per year

Search results

• Dow Greater China: Localizing the Corporate Sustainability Strategy

  Price, L. J. (First Author) & Yu, H. (Participant Author), 1 Oct 2018, 17 p.

  Research output: Other contribution › Case Studies

  • Sustainability 100%
  • Strategy 66%
  • China 50%
  • National Cultures 16%
  • Chemicals 16%

• Doptimal Market Entry Timing for Successive Generations of Technological Innovations

  Jiang, Z. (First Author), Jain, D. C. (Participant Author) & Qu, X. (Participant Author), 2019, In: MIS Quarterly. 43, 3, p. 787-+

  Research output: Contribution to journal › Journal

  • Products 100%
  • Planning Horizon 33%
  • Planning 33%
  • Older Generation 22%
  • Diffusion 11%
  11 Citations (Web of Science)

• Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

  Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Girls 100%
  • Boys 100%
  • Expenditure 60%
  • Enterprise 60%
  • e-Commerce Marketing 60%
  1 Citation (Web of Science)

  112 Downloads (Pure)

• Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

  Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, In: Journal of the Academy of Marketing Science. 48, p. 966-986

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Sustainable Investment 100%
  • Enterprise 60%
  • Corporate Volunteering 40%
  • Expenditure 40%
  • Market Response 40%
  165 Downloads (Pure)

• Diffusion of Innovations: Modeling, Estimation, and Normative Developments(CEIBS Working Paper, No. 044/2020/MKT, 2020)

  Jain, D. C., Krishnan, T. & Feng, S., Jan 2021.

  Research output: Working paper

  Open Access

  File

  • Diffusion 100%
  • Scientific Modelling 85%
  • Diffusion of Technology 71%
  • Economic and Social Development 57%
  • Research Worker 28%
  101 Downloads (Pure)

• DIETS商业时代来临

  Jain, D. C. (First Author), 2020, In: 中欧商业评论. 1

  Research output: Contribution to journal › Journal

• Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products

  Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Social Mobility 100%
  70 Downloads (Pure)

• Determining Consumers' Discount Rates with Field Studies

  Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841

  Research output: Contribution to journal › Journal

  • Discount Rate 100%
  • Pricing 33%
  • Profits 25%
  • Profit 25%
  • Utility 25%
  43 Citations (Web of Science)

• Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

  Xiang, Y. & Soberman, D. A., 1 Jan 2020, (In preparation).

  Research output: Working paper

  File

  • Information 100%
  • Advertising 44%
  • Consumers 33%
  • Attribute Information 33%
  • Markets 27%
  121 Downloads (Pure)

• Designing the content of advertising in a differentiated market

  Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.

  Research output: Contribution to journal › Journal

  • Information 100%
  • Advertising 44%
  • Attribute Information 38%
  • Consumers 33%
  • Simulation Mode 33%
  1 Citation (Web of Science)

• Decoupling in international business: The 'new' vulnerability of globalization and MNEs' response strategies

  Cui, V. (First Author), Vertinsky, I. (Participant Author), Wang, Y. (Participant Author) & Zhou, D. (Participant Author), 2023, In: Journal of International Business Studies. 54, 8, p. 1562-1576 15 p.

  Research output: Contribution to journal › Journal

  • Globalization 100%
  • Logic 85%
  • Risk Management 57%
  • Vulnerability 57%
  • China 28%
  16 Citations (Web of Science)

• Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)

  Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).

  Research output: Working paper

  File

  • Enterprise 100%
  • Incentives 62%
  • Consumers 62%
  • Information 50%
  • Information Theory 37%
  137 Downloads (Pure)

• Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480

  Research output: Contribution to journal › Journal

  • Intention 100%
  • Switching Behaviour 100%
  • Construal 20%
  • Research 20%
  • Marketing Management 20%
  43 Citations (Web of Science)

• Consumer favorites and the design of news

  Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, In: Management Science. 60, 1, p. 188-205

  Research output: Contribution to journal › Journal

  • Programs 100%
  • Design 75%
  • Enterprise 75%
  • Complexity 50%
  • Information 50%
  3 Citations (Web of Science)

• Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)

  Lin, C. & Bowman, D., Jul 2020.

  Research output: Working paper

  File

  • Category 100%
  • Consumers 100%
  • Process 37%
  • Consumption 25%
  • Motor Vehicles 12%
  80 Downloads (Pure)

• Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market

  Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.

  Research output: Other contribution › Case Studies

  • Specific Industry 100%
  • Markets 100%
  • Market 100%
  • Market Share 50%
  • Jewelry 50%

• Challenges in Managing Amoeba Teams: Evidence from Fast Fashion Industry(CEIBS Working Paper, No. 032/2020/MKT, 2020)

  Lin, C. & Shi, M., Jul 2020.

  Research output: Working paper

  File

  • Teams 100%
  • Fast Fashion 27%
  • Sales 27%
  • Leadership 27%
  • Fashion Industry 18%
  70 Downloads (Pure)

• CEIBS China Business Survey 2019

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Huang, X., 2019

  Research output: Book/Report › Report

  Open Access

  File
  91 Downloads (Pure)

• CEIBS China Business Survey 2018

  Puyuelo, M. J., Xu, B., Dai, Y., Zhou, D. & Fernandez, J. A., 2018

  Research output: Book/Report › Report

  Open Access

  File
  112 Downloads (Pure)

• CEIBS China Business Survey 2017

  Fernandez, J. A., Zhou, D., Xu, B., Dai, Y. & Puyuelo, M. J., 2017

  Research output: Book/Report › Report

  Open Access

  File
  101 Downloads (Pure)

• CEIBS China Business Survey 2016

  Puyuelo, M. J., Zhou, D., Fernandez, J. A. & Xu, B., 2016

  Research output: Book/Report › Report

  Open Access

  File
  102 Downloads (Pure)

• CEIBS China Business Survey 2015

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2015

  Research output: Book/Report › Report

  Open Access

  File
  101 Downloads (Pure)

• CEIBS China Business Survey 2014

  Li, J., Puyuelo, M. J., Fernandez, J. A., Xu, B. & Zhou, D., 2014

  Research output: Book/Report › Report

  Open Access

  File
  93 Downloads (Pure)

• CEIBS China Business Survey 2013

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2013

  Research output: Book/Report › Report

  Open Access

  File
  99 Downloads (Pure)

• CEIBS 2012 Survey: Challenges and Success Factors for Foreign Companies in China

  Fernandez, J. A., Zhou, D., Chen, L., Li, J. & Delgado, M., 2012

  Research output: Book/Report › Report

  Open Access

  File
  101 Downloads (Pure)

• Buying and selling information under competition

  Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351

  Research output: Contribution to journal › Journal

  • Information 100%
  • Price 15%
  • Supply 10%
  • Acquisitions 10%
  • Market 10%

• Baby-first Child Car Seats: From Exportation to Domestic Sales

  Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

  Research output: Other contribution › Case Studies

  • Motor Vehicles 100%
  • China 75%
  • Markets 75%
  • Market Barrier 25%
  • Balance of Trade 25%

• A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)

  Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).

  Research output: Working paper

  File

  • Economics 100%
  • Consumer Behavior 100%
  • Demand 75%
  • Literature 50%
  • Goods 50%
  72 Downloads (Pure)

• A Story of Lala's Promotion

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 23 p.

  Research output: Other contribution › Case Studies

  • Vices 100%
  • Hyperthermia 100%

• Apprehension and Temptation: The Forces against Cooperation

  Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1999, In: Journal of Conflict Resolution. 43, 1, p. 117-130

  Research output: Contribution to journal › Journal

  • Fear 100%
  • Construct 25%
  13 Citations (Web of Science)

• ApiYoo: A New Breed of Entrepreneurship

  Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.

  Research output: Other contribution › Case Studies

  • Startup 100%
  • Entrepreneurship 100%
  • Markets 100%
  • Preference 66%
  • Revenue 66%

• Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

  Jeong, I. (First Author), Zhou, D. (Participant Author) & Pae, J. H. (Participant Author), 2006, In: Industrial Marketing Management. 35, 3, p. 348-358

  Research output: Contribution to journal › Journal

  • Simultaneous Engineering 100%
  • Support 75%
  • Chinese 50%
  • Performance 50%
  • Influence 50%
  70 Citations (Web of Science)

• AK Club（B）：淘品牌的逆袭解困

  Translated title of the contribution: AK Club (B): Upmarket Endeavors of an Online Apparel Brand周东生 & 赵子倩 , 30 Jun 2019, 18 p.

  Research output: Other contribution › Case Studies

  • Pricing 100%

• AK Club（A）：淘品牌的空降CEO

  Translated title of the contribution: AK Club (A): An Online Apparel Brand Met a Traditional CEO周东生 & 赵子倩 , 30 Jun 2019, 18 p.

  Research output: Other contribution › Case Studies

  • Pricing 100%

• Airlines Alliances: Fractures in Seamless Service(CEIBS Working Paper, No. 038/2020/MKT, 2020)

  Krishnan, T. V., Singh, S. S. & Jain, D. C., 2020.

  Research output: Working paper

  Open Access

  File

  • Airline 100%
  • Alliances 62%
  • Service Industries 50%
  • Customer 18%
  • Quality 18%
  63 Downloads (Pure)

• A framing effect in the judgment of discrimination

  Hsee, C. K. (First Author) & Li, X. (Participant Author), 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 47

  Research output: Contribution to journal › Journal

  • Discrimination 100%
  • Information 50%
  • Framing Effect 25%
  • Legal Decision 18%
  • Research 12%

• Advertising trends in urban China

  Zhou, D. (First Author), Zhang, W. (Participant Author) & Vertinsky, I. (Participant Author), 2002, In: Journal of Advertising Research. 42, 3, p. 73-81

  Research output: Contribution to journal › Journal

  • Telephone 100%
  • Level of Education 100%
  15 Citations (Web of Science)

• A conceptual framework of contemporary luxury consumption

  Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.

  Research output: Contribution to journal › Journal

  • Wealth 100%
  • Social Status 100%
  • Conceptual Framework 50%
  • Socioeconomic Status 50%
  • Research 50%
  27 Citations (Web of Science)

• 21世纪的营销管理(中国版)

  Translated title of the contribution: Marketing Management in the 21st CenturyBurgers, W. P., 胡修浩, Capon, N. & Hulbert, J., 1 Jan 2003, 1 ed. 上海人民出版社. 732 p.

  Research output: Book/Report › Monograph

• 2024 ESG白皮书

  Translated title of the contribution: 2024 ESG WHITE PAPER汪泓, 杜道明, 王雅瑾, 何梓晴, 濮方可, 李秀娟, 陈世敏 & 芮萌, 20 Apr 2024

  Research output: Book/Report › Report

  Open Access

  File
  607 Downloads (Pure)

• 2024 CEIBS ESG White Paper

  Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024

  Research output: Book/Report › Report

  Open Access

  File
  304 Downloads (Pure)

• 2023年中国首席营销官（CMO）调查报告

  Translated title of the contribution: The 2023 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 2024, 80 p.

  Research output: Book/Report › Report

  Open Access

  File
  4 Downloads (Pure)

• 2023 ESG白皮书

  Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), 8 Apr 2023

  Research output: Book/Report › Report

  Open Access

  File
  2164 Downloads (Pure)

• 2023 CEIBS ESG White Paper

  Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023

  Research output: Book/Report › Report

  Open Access

  File
  91 Downloads (Pure)

• 2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力

  Wang, Q. (Editor), Zhang, Y. (Editor), Lu, Y. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E., ZOU, Z., Cao, Z. (Editor), Zhao, L. (Editor), Liu, G. (Editor) & 李豆豆 (Editor), 2022, 117 p.

  Research output: Book/Report › Report

  Open Access

  File
  2706 Downloads (Pure)

• 2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective

  Qi, W. (Editor), Zhang, Y. (Editor), Lu, M. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E. (Editor), Zou, Y. (Editor), Cao, J. (Editor), Zhao, E. (Editor), Liu, L. (Editor) & 李豆豆 (Editor), 2022, 61 p.

  Research output: Book/Report › Report

  Open Access

  File

  • Global Strategy 100%
  • Fashion Industry 100%
  • Perspective 100%
  • Culture 100%
  • Young People 100%
  419 Downloads (Pure)

• 2022 ESG白皮书

  Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor), 王雅瑾 (Editor) & 郭敏 (Editor), 10 May 2022

  Research output: Book/Report › Report

  Open Access

  File
  257 Downloads (Pure)

• 2022 CEIBS ESG White Paper

  He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Lee, J. S. K. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor), Wang, Y. (Editor) & Guo, M. (Editor), 2022

  Research output: Book/Report › Report

  Open Access

  File
  1072 Downloads (Pure)

• 2021全球品牌战略与时尚产业白皮书: 全球战略视角下的可持续时尚与年轻新消费

  Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, G. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2022, 50 p.

  Research output: Book/Report › Report

  Open Access

  File
  1100 Downloads (Pure)

• 2021 企业社会责任白皮书

  Translated title of the contribution: CORPORATE SOCIAL RESPONSIBILITY WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 许斌 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor) & 王泰元 (Editor), 1 Jan 2021

  Research output: Book/Report › Report

  Open Access

  File

  • Corporate Social Responsibility 100%
  154 Downloads (Pure)