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  • General Management

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  • 2024

    Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market

    Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.

    Research output: Other contribution › Case Studies

  • 2018

    Dow Greater China: Localizing the Corporate Sustainability Strategy

    Price, L. J. (First Author) & Yu, H. (Participant Author), 1 Oct 2018, 17 p.

    Research output: Other contribution › Case Studies

  • 2017

    英菲尼迪：期待比肩豪华车德系三强（A）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（B）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.

    Research output: Other contribution › Case Studies

  • 2015

    《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 2012

    京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies