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• 2017

  英菲尼迪：期待比肩豪华车德系三强（A）

  向屹, 朱琼 & 刘婕 , 26 8月 2017, 20 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Management 100%
  • Annuals 100%

• 英菲尼迪：期待比肩豪华车德系三强（B）

  Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 8月 2017, 9 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Management 100%
  • Annuals 100%
• 2016

  安踏：中国体育用品行业的后发逆袭之路

  Chen, W. (First Author) & Zhao, Z. (Participant Author), 1 1月 2016, 18 页码.

  科研成果: 其它稿件 › 案例
• 2015

  Eaglestar in Africa (A)

  Kang, R., 30 4月 2015, 8 页码.

  科研成果: 其它稿件 › 案例

  • Company 100%
  • Nigeria 100%
  • Enterprise 100%
  • Market 100%
  • Economic and Social Development 50%

• Eaglestar in Africa (B)

  Kang, R., 30 4月 2015, 7 页码.

  科研成果: 其它稿件 › 案例

  • Company 100%
  • Nigeria 100%
  • Enterprise 100%
  • Market 100%
  • Economic and Social Development 50%

• JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 22 页码.

  科研成果: 其它稿件 › 案例

  • Catha Edulis Extract 100%
  • Volume 33%
  • Tea (Beverage) 16%

• JDB Herbal Tea (B): Got Inflammation? Drink JDB

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 17 页码.

  科研成果: 其它稿件 › 案例

  • Catha Edulis Extract 100%
  • Ruling 80%
  • Courts 60%
  • Campaign 60%
  • Tea 60%

• “貌离神合”的加多宝凉茶中国好声音

  Pang, H. (First Author), Guo, Y. (Participant Author) & Deng, S. (Participant Author), 30 4月 2015, 10 页码.

  科研成果: 其它稿件 › 案例

  • Marketing Communications 100%
  • Herbal Tea 100%
  • Brand Management 66%
  • Communication Strategies 50%
  • Marketing Management 33%

• 《中国好声音》：现象级娱乐节目

  Wang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 25 页码.

  科研成果: 其它稿件 › 案例

  • TV 100%
  • Peak Value 100%
  • Finale 66%
  • Ming 33%
  • International Media 33%

• 加多宝凉茶（A）：怕上火，喝王老吉

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 16 页码.

  科研成果: 其它稿件 › 案例

  • Herbal Tea 100%
  • Tea (Beverage) 100%

• 加多宝凉茶（B）：怕上火，喝加多宝

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 14 页码.

  科研成果: 其它稿件 › 案例

  • Catha Edulis Extract 100%
  • Inflammation 100%
  • Herbal Tea 100%

• 三全食品（A）：速冻食品的领导者

  Wang, G. (First Author) & Zhang, R. (Participant Author), 30 4月 2015, 27 页码.

  科研成果: 其它稿件 › 案例

  • Frozen Food 100%
  • Processed Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%

• 三全食品（B1）：收购龙凤

  Wang, G. (First Author) & Zhang, R. (Participant Author), 16 12月 2015, 11 页码.

  科研成果: 其它稿件 › 案例

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（B2）：收购龙凤

  Wang, G. (First Author) & Zhang, R. (Participant Author), 16 12月 2015, 2 页码.

  科研成果: 其它稿件 › 案例

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（C1）：O2O的探索

  Wang, G. (First Author) & Zhang, R. (Participant Author), 16 12月 2015, 8 页码.

  科研成果: 其它稿件 › 案例

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Processed Food 33%

• 三全食品（C2）：O2O的探索

  Wang, G. (First Author) & Zhang, R. (Participant Author), 16 12月 2015, 2 页码.

  科研成果: 其它稿件 › 案例

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 四方街平台: 新锐设计师的集结地

  Chen, X., Liang, X. & Guo, X., 30 4月 2015, 9 页码.

  科研成果: 其它稿件 › 案例

  • Integration Platform 100%
  • Manufacturing Plant 100%
  • Social Media Marketing 100%
  • Social Media 25%
  • Teaching Process 25%

• 雄鹰之星在非洲（A）

  Kang, R., 30 4月 2015, 6 页码.

  科研成果: 其它稿件 › 案例

  • Africa 100%
  • Nigeria 100%
  • Financial Crisis 100%
  • Specific Industry 100%
  • Chinese Culture 50%

• 雄鹰之星在非洲（B）

  Kang, R., 30 4月 2015, 5 页码.

  科研成果: 其它稿件 › 案例

  • Nigeria 100%
  • Financial Crisis 100%
  • Specific Industry 100%
  • Chinese Culture 50%
  • Environmental Degradation 25%

• 银海国际游艇俱乐部经营的再定位之惑

  许晖, 冯永春 & 赵路 , 30 4月 2015, 13 页码.

  科研成果: 其它稿件 › 案例

  • Yacht 100%
  • Restructuring 100%
• 2014

  MZ公司使用SAM系统进行销售行动管理时遇到的问题

  Zhuang, G., Shen, L., Liu, Y. & Zhang, Y., 1 12月 2014, 13 页码.

  科研成果: 其它稿件 › 案例

  • Information Management 100%
  • Sales Management 66%
  • Sales Force 66%

• Shanghai Goldpartner Biotech Company Ltd. (A)

  Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 12月 2014, 6 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (B)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 10 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (C)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 17 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (D)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 14 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• 爸爸去哪儿: 版权购买Vs自主创新

  Zhu, G., 1 1月 2014, 20 页码.

  科研成果: 其它稿件 › 案例

• 凡客诚品——成长之痛 （A）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 12 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 凡客诚品——成长之痛 （B）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 7 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 黄金搭档 （A）

  Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 12月 2014, 5 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%

• 黄金搭档 （B）

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 7 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%

• 黄金搭档 （C）

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 15 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%

• 黄金搭档 （D）

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 12月 2014, 12 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%
• 2013

  Chasing Gold: Li-Ning, Nike, Adidas in China

  Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 1月 2013, 19 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Chinese 50%
  • Performance 50%
  • Economic and Social Development 25%
  • Difference 25%

• mPedigree: Social Innovation for the Healthcare Sector

  Atuahene-Gima, K. (First Author) & Afful-Kwaw, P. A. (Participant Author), 1 1月 2013, 13 页码.

  科研成果: 其它稿件 › 案例

  • Enterprise 100%
  • Social Innovation 100%
  • Codes 74%
  • Developing World 50%
  • Innovation 50%

• Pozzolana Cement: Developing and Marketing a New Cement Additive in Ghana

  Atuahene-Gima, K. (First Author) & Afful-Kwaw, P. A. (Participant Author), 1 1月 2013, 16 页码.

  科研成果: 其它稿件 › 案例

  • Cement 100%
  • Enterprise 81%
  • Innovation 72%
  • Production 27%
  • Cement Industry 18%

• “百花牌”蜂产品

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 1月 2013, 21 页码.

  科研成果: 其它稿件 › 案例

  • Apiculture 100%

• 欧普照明：面对LED颠覆性变革，“左转”还是“右弯”?

  Dong, L. (First Author), Xu, L. (Participant Author) & Chen, W. (Participant Author), 1 1月 2013, 12 页码.

  科研成果: 其它稿件 › 案例

  • Mass Production 100%
• 2012

  FarmCare Services Ltd.: Serving as a Conduit for the Development of a Service-oriented Approach to Maize and Soya Bean Production in Ghana

  Atuahene-Gima, K. (First Author), Students of CEIBS First Cohort (Group 6) (Participant Author) & Afful-Kwaw, P. A. (Participant Author), 1 1月 2012, 18 页码.

  科研成果: 其它稿件 › 案例

  • Farmers 100%
  • Aviation Employees 27%
  • Harvest 9%
  • Marketing of Service 9%
  • Storage Facility 9%

• Finding a Casual Fashion Model for China (A): Introduction

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • Market 100%
  • China 75%
  • Markets 50%
  • Chinese 50%
  • Introduction 50%

• Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 8 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 66%
  • Chinese 66%
  • Competition 66%
  • Brands 66%

• Finding a Casual Fashion Model for China (C): Metersbonwe: Battling on its Home Turf

  Schütte, H. (First Author), Yang, W. (Participant Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 66%
  • Chinese 66%
  • Competition 66%
  • Brands 66%

• Finding a Casual Fashion Model for China (D): H&M in China: Can a Latecomer Take All?

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Specific Industry 50%
  • Markets 50%
  • Chinese 50%
  • Competition 50%

• Finding a Casual Fashion Model for China (E)—Uniqlo: Global Competition In China

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 11 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 50%
  • Chinese 50%
  • Competition 50%
  • Brand 50%

• Li-Ning: Make the Change

  Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 23 页码.

  科研成果: 其它稿件 › 案例

  • Consumers 100%
  • Prices 66%
  • Globalization 33%
  • Nonprofit Organizations 33%
  • Market Reaction 33%

• 李宁：让改变发生

  Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 16 页码.

  科研成果: 其它稿件 › 案例

  • Market Reaction 100%
  • Domestic Market 100%
  • Professional Sport 100%
  • Chinese 100%
  • Sales 100%
• 2011

  A Story of Lala's Promotion

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 1月 2011, 23 页码.

  科研成果: 其它稿件 › 案例

  • Vices 100%
  • Hyperthermia 100%

• UT Bank: Business Model Innovation for Creating Productive Customers in Africa

  Afful-Kwaw, P. A. (First Author) & Atuahene-Gima, K. (Participant Author), 1 1月 2011, 24 页码.

  科研成果: 其它稿件 › 案例

  • Enterprise 100%
  • Market 45%
  • Emerging Economies 36%
  • Business Model 36%
  • Innovation 36%

• 杜拉拉升职记

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 1月 2011, 21 页码.

  科研成果: 其它稿件 › 案例

  • Vices 100%
  • Hyperthermia 100%
• 2010

  Build Your Dreams: New Energy Cars for the World--BYD Auto Co. Ltd Approach for Branding Chinese Cars Globally

  Pförtsch., W. A. (Participant Author), Han, F. (Participant Author) & Mock, J. (Participant Author), 1 1月 2010, 22 页码.

  科研成果: 其它稿件 › 案例

  • Motor Vehicles 100%
  • Automobile 75%
  • China 50%
  • Markets 50%
  • Market 50%

• CEIBS: A Global Business School Made in China

  Quelch, J. A. (First Author), Velamuri, S. R. (Participant Author) & Liu, S. (Participant Author), 1 1月 2010, 32 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Business School 60%
  • Schools 60%
  • Financial Sustainability 40%
  • Europe 40%