Marketing

Postal address
China

64 Journal
38 Case Studies
19 Report
10 Working paper
More

50 - 100 out of 272 results

2011
杜拉拉升职记
Translated title of the contribution: A Story of Lala's PromotionWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 21 p.
Research output: Other contribution › Case Studies
2012

2012中国企业调查
范悦安, 周东生, 陈丽佳 & 李俊骏, 1 Jan 2012
Research output: Book/Report › Report

Open Access
File

157 Downloads (Pure)
CEIBS 2012 Survey: Challenges and Success Factors for Foreign Companies in China
Fernandez, J. A., Zhou, D., Chen, L., Li, J. & Delgado, M., 2012
Research output: Book/Report › Report

Open Access
File

128 Downloads (Pure)
Determining Consumers' Discount Rates with Field Studies
Yao, S. (First Author), Chiang, J. (Participant Author), Mela, C. F. (Participant Author) & Chen, Y. (Participant Author), 2012, In: Journal of Marketing Research. 49, 6, p. 822-841
Research output: Contribution to journal › Journal
45 Citations (Web of Science)
Citations
Citation Indexes: 70
Policy Citations: 6
Captures
Readers: 117
Social Media
Shares, Likes & Comments: 625
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Li-Ning: Make the Change
Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.
Research output: Other contribution › Case Studies
中国顶级品牌的营销要点
Chiang, J. (First Author), 2012, In: 商学院. 4, p. 0012-0013
Research output: Contribution to journal › Journal
京东商城：360度成长之路
Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.
Research output: Other contribution › Case Studies
商业皆本土
Quelch, J. A., 2012, In: 经理人. 11, p. 62-63
Research output: Contribution to journal › Journal
善于利用决策疲劳
Burgers, W. P. (First Author), 2012, In: 商业文化. 1, p. 79
Research output: Contribution to journal › Journal
掌好营销的“双轮”
Wang, G. (First Author), 2012, In: 复印报刊资料：市场营销. 12, p. 50-51
Research output: Contribution to journal › Journal
掌好营销的“双轮＂
Wang, G. (First Author), 2012, In: 中欧商业评论. 9, p. 55-57
Research output: Contribution to journal › Journal
李宁：让改变发生
Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.
Research output: Other contribution › Case Studies
2013

2013年中国商业报告
范悦安, 许斌, 周东生, 卜悦乐 & 李俊骏, 2013
Research output: Book/Report › Report

Open Access
File

165 Downloads (Pure)
Buying and selling information under competition
Xiang, Y. (First Author) & Sarvary, M. (Participant Author), 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 8
Policy Citations: 1
Captures
Readers: 31
see details
CEIBS China Business Survey 2013
Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2013
Research output: Book/Report › Report

Open Access
File

122 Downloads (Pure)
Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China
Zhou, N. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2013, In: Journal of Advertising. 32, 2, p. 45-54
Research output: Contribution to journal › Journal
9 Citations (Web of Science)
Citations
Citation Indexes: 24
Policy Citations: 1
Captures
Readers: 54
see details
“百花牌”蜂产品
Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.
Research output: Other contribution › Case Studies
今年业绩更趋乐观—中欧国际工商学院年度中国商业调查（第3届）
Xu, B. (First Author), Fernandez, J. A. (Participant Author), Zhou, D. (Participant Author), Fernandez, J. A. (Participant Author), Bin, X. & Dongsheng, Z., 2013, In: 中欧商业评论. 4
Research output: Contribution to journal › Journal
怎样收获好“庄稼”
Wang, G. (First Author) & Wang, G. (First Author), 2013, In: 中欧商业评论. 2, p. 1
Research output: Contribution to journal › Journal
杜拉拉“升值”记
Wang, G. (First Author) & Zhang, R. (Participant Author), 2013, In: 中欧商业评论. 7, p. 110-116
Research output: Contribution to journal › Journal
质量属性变化对满意与忠诚关系的调节作用 The Moderating Effect of Quality Attribute Perceptual Change on Satisfaction-loyalty Relationship
Xu, Y. (First Author), Zhao, P. (First Author), Wang, G. (First Author), 徐茵 (First Author), Wang, G. (Participant Author) & 赵平 (Participant Author), 2013, In: 南开管理评论. 4, p. 114-123
Research output: Contribution to journal › Journal
2014

2014年中国商业报告
Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. (Participant Author) & Li, J. (Participant Author), 2014
Research output: Book/Report › Report

Open Access
File

203 Downloads (Pure)
CEIBS China Business Survey 2014
Li, J., Puyuelo, M. J., Fernandez, J. A., Xu, B. & Zhou, D., 2014
Research output: Book/Report › Report

Open Access
File

116 Downloads (Pure)
Consumer favorites and the design of news
Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, In: Management Science. 60, 1, p. 188-205
Research output: Contribution to journal › Journal
3 Citations (Web of Science)
Citations
Citation Indexes: 4
Policy Citations: 1
Captures
Readers: 40
see details
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480
Research output: Contribution to journal › Journal
45 Citations (Web of Science)
Citations
Citation Indexes: 76
Captures
Readers: 245
see details
Shanghai Goldpartner Biotech Company Ltd. (A)
Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 6 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (B)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 10 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (C)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 17 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (D)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 14 p.
Research output: Other contribution › Case Studies
The impact of a product-harm crisis on customer perceived value
Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2014, In: International Journal of Market Research. 56, 3, p. 341-366
Research output: Contribution to journal › Journal
5 Citations (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 15
Mentions
References: 1
see details
“互联网营销”要慎行
Wang, G. (First Author), 2014, In: 销售与管理. 10, p. 84-86
Research output: Contribution to journal › Journal
中国电影业: 闪光的未必都是金子
Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, In: 英语文摘. 11, p. 1
Research output: Contribution to journal › Journal
慎行“互联网营销”
Wang, G. (First Author) & Wang, G. (Participant Author), 2014, In: 中欧商业评论. 8
Research output: Contribution to journal › Journal
黄金搭档（A）
Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 5 p.
Research output: Other contribution › Case Studies
黄金搭档（B）
Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 7 p.
Research output: Other contribution › Case Studies
黄金搭档（C）
Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 15 p.
Research output: Other contribution › Case Studies
黄金搭档（D）
Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 12 p.
Research output: Other contribution › Case Studies
2015

2015中国商业报告
范悦安, 许斌, 周东生, 卜悦乐 & 李俊骏, 2015
Research output: Book/Report › Report

Open Access
File

153 Downloads (Pure)
CEIBS China Business Survey 2015
Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2015
Research output: Book/Report › Report

Open Access
File

117 Downloads (Pure)
JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat
Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 22 p.
Research output: Other contribution › Case Studies
JDB Herbal Tea (B): Got Inflammation? Drink JDB
Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 17 p.
Research output: Other contribution › Case Studies
Market Leaders in China: Will the Strong Become Stronger?
Zhou, D. (First Author), Fernandez, J. A. (Participant Author) & Xu, B. (Participant Author), 2015, In: The Link. 3, p. 1
Research output: Contribution to journal › Journal
《中国好声音》：现象级娱乐节目
Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.
Research output: Other contribution › Case Studies
三全食品（A）：速冻食品的领导者
Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.
Research output: Other contribution › Case Studies
三全食品（B1）：收购龙凤
Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.
Research output: Other contribution › Case Studies
三全食品（B2）：收购龙凤
Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.
Research output: Other contribution › Case Studies
三全食品（C1）：O2O的探索
Translated title of the contribution: Sanquan（C1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.
Research output: Other contribution › Case Studies
三全食品（C2）：O2O的探索
Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.
Research output: Other contribution › Case Studies
加多宝凉茶（A）：怕上火，喝王老吉
Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.
Research output: Other contribution › Case Studies
加多宝凉茶（B）：怕上火，喝加多宝
Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.
Research output: Other contribution › Case Studies

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