Research output per year
Research output per year
Search results
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2021
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113Research output: Contribution to journal › Journal
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When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcomingResearch output: Contribution to journal › Journal
Open AccessFile91 Downloads (Pure) -
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周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.Research output: Other contribution › Case Studies
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如涵控股：网红营销服务商的转型探索
Translated title of the contribution: Ruhnn: Marketing Influencers林宸 & 曹之静, 30 Jun 2021, 16 p.Research output: Other contribution › Case Studies
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熊猫遛娃：如何加速跑马圈地？
Translated title of the contribution: Pandastroller: Accelerating Expansion of a Stroller-Sharing Business周东生 & 阮丽旸, 30 Jun 2021, 11 p.Research output: Other contribution › Case Studies
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环莘：是否转战共享童车？
Translated title of the contribution: Huanxin: Pivoting to Shared Strollers?周东生 & 阮丽旸, 30 Jun 2021, 8 p.Research output: Other contribution › Case Studies
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百瑞源：直播电商的思考
Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.Research output: Other contribution › Case Studies
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直播带货: 昙花一现还是大势所趋
王高 (First Author) & 张锐 (Participant Author), 2021, In: 全球商业经典. 1, p. 86-91Research output: Contribution to journal › Journal
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2022
2021 China Business Survey: On Business Performance and Adjustments of Companies in China during the COVID-19 Period
Wu, H., Xu, B., Zhou, D., Chen, D., Li, R. & Ruan, L., 2022Research output: Book/Report › Report
Open AccessFile138 Downloads (Pure) -
2021中国商业报告: 关于新冠肺炎疫情期间在华企业商业运营绩效和调整的调查
Translated title of the contribution: 2021 China Business Survey: On Business Performance and Adjustments of Companies in China during the COVID-19 Period巫厚玮, 许斌, 周东生, 陈丹妮, 李若诗 & 阮丽旸, 2022Research output: Book/Report › Report
Open AccessFile200 Downloads (Pure) -
2021全球品牌战略与时尚产业白皮书: 全球战略视角下的可持续时尚与年轻新消费
Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, G. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2022, 50 p.Research output: Book/Report › Report
Open AccessFile2557 Downloads (Pure) -
2022 CEIBS ESG White Paper
He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Lee, J. S. K. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor), Wang, Y. (Editor) & Guo, M. (Editor), 2022Research output: Book/Report › Report
Open AccessFile1375 Downloads (Pure) -
2022 ESG白皮书
Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor), 王雅瑾 (Editor) & 郭敏 (Editor), 10 May 2022Research output: Book/Report › Report
Open AccessFile268 Downloads (Pure) -
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (Editor), Zhang, Y. (Editor), Lu, M. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E. (Editor), Zou, Y. (Editor), Cao, J. (Editor), Zhao, E. (Editor), Liu, L. (Editor) & 李豆豆 (Editor), 2022, 61 p.Research output: Book/Report › Report
Open AccessFile616 Downloads (Pure) -
2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (Editor), Zhang, Y. (Editor), Lu, Y. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E., ZOU, Z., Cao, Z. (Editor), Zhao, L. (Editor), Liu, G. (Editor) & 李豆豆 (Editor), 2022, 117 p.Research output: Book/Report › Report
Open AccessFile3016 Downloads (Pure) -
A conceptual framework of contemporary luxury consumption
Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.Research output: Contribution to journal › Journal
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A framing effect in the judgment of discrimination
Hsee, C. K. (First Author) & Li, X. (Participant Author), 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 47Research output: Contribution to journal › Journal
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ApiYoo: A New Breed of Entrepreneurship
Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.Research output: Other contribution › Case Studies
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Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.Research output: Contribution to journal › Journal
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Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach
Lotfi, A. (First Author), Jiang, Z. (Participant Author), Lotfi, A. (Participant Author) & Jain, D. C. (Participant Author), 2022, In: Information Systems Research.Research output: Contribution to journal › Journal
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Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., Dec 2022, SSRN, 33 p.Research output: Working paper › Preprint
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"It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
Li, X. (First Author), Hsee, C. (Participant Author) & O'Brien, E. (Participant Author), 4 Nov 2022, In: Journal of Marketing Research. 18 p.Research output: Contribution to journal › Journal
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L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods
Wang, Y., XU, A. & Zhang, Y., 2022, In: Journal of Consumer Research.Research output: Contribution to journal › Journal
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Predicting upgrade timing for successive product generations: An exponential-decay proportional hazard model
Qu, X. (First Author), Lotfi, A. (Participant Author), Jain, D. C. (Participant Author) & Jiang, Z. (Participant Author), 2022, In: Production and Operations Management. 31, 5, p. 2067-2083 17 p.Research output: Contribution to journal › Journal
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Rare Diseases Are Not Rare in China: What can be done more for this Special Category of Patients (CEIBS Working Paper, No. 046/2022/MKT/POM, 2022)
Bouteiller, E., Mar 2022.Research output: Working paper
Open AccessFile300 Downloads (Pure) -
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.Research output: Contribution to journal › Journal
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Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.Research output: Other contribution › Case Studies
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The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.Research output: Contribution to journal › Journal
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The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, In: Journal of Consumer Research.Research output: Contribution to journal › Journal
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When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.Research output: Contribution to journal › Journal
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Wuling Hongguang MINIEV: A New Breed of Chinese Automaker
Wang, G. & Zhu, Q., 1 May 2022, 14 p.Research output: Other contribution › Case Studies
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乐象永续科技：生物基染料的商业化之路
Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.Research output: Other contribution › Case Studies
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五菱宏光MINIEV：中国汽车新物种
Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.Research output: Other contribution › Case Studies
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勤拓制衣：供应链上的可持续发展探索
Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability王琪, 何今宇 & 刘耿, 31 May 2022, 17 p.Research output: Other contribution › Case Studies
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慧医天下：阿斯利康中国的互联网熟医患诊疗
Translated title of the contribution: AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform蒋炯文, 刘耿 & 林宸, 1 May 2022, 18 p.Research output: Other contribution › Case Studies
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火花思维：教育科技的服务创新和探索
Translated title of the contribution: Spark Education: Service Innovation and Exploration in Edutech林宸, 赵丽缦 & 蒋炯文, 29 Jul 2022, 16 p.Research output: Other contribution › Case Studies
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艾优：颜值差异化战略
Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.Research output: Other contribution › Case Studies
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2023
2023 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023Research output: Book/Report › Report
Open AccessFile336 Downloads (Pure) -
2023 ESG白皮书
Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), 8 Apr 2023Research output: Book/Report › Report
Open AccessFile3591 Downloads (Pure) -
Decoupling in international business: The 'new' vulnerability of globalization and MNEs' response strategies
Cui, V. (First Author), Vertinsky, I. (Participant Author), Wang, Y. (Participant Author) & Zhou, D. (Participant Author), 2023, In: Journal of International Business Studies. 54, 8, p. 1562-1576 15 p.Research output: Contribution to journal › Journal
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eStroke: How to Align Stakeholders and Reach Sustainability
Bouteiller, E., Chicoye, A. & Liu, L., 25 Aug 2023, 15 p.Research output: Other contribution › Case Studies
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Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Zheng, Y., Qi, W. & Park, C. H., 2023, In: Journal of Operations Management. 19 p.Research output: Contribution to journal › Journal
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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.Research output: Contribution to journal › Journal
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Information Design of Online Platforms
Tony Ke, T., Lin, S. & Lu, M. Y., 2023, EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation. London, United kingdom, p. 912 -Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Opdivo: The Hard Way to Birth (A)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 19 p.Research output: Other contribution › Case Studies
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Opdivo: The Hard Way to Birth (B)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 3 p.Research output: Other contribution › Case Studies
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Peak sales time prediction in new product sales: Can a product manager rely on it?
Krishnan, T. V., Feng, S. & Jain, D., Oct 2023, In: Journal of Business Research. 165, 11 p., 114054.Research output: Contribution to journal › Journal
Open AccessFile
