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  • 2015

    三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. & Zhang, R., 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. & Zhang, R., 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 2014

    Shanghai Goldpartner Biotech Company Ltd. (A)

    Burgers, W. P., Chen, J. & Li, J., 1 Dec 2014, 6 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (B)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 10 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (C)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 17 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (D)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 14 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （A）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P., Chen, J. & Li, J., 1 Dec 2014, 5 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （B）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. & Chen, J., 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （C）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. & Chen, J., 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （D）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. & Chen, J., 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 2013

    “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. & Zhang, R., 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • 2012

    Li-Ning: Make the Change

    Wang, G. & Fu, X., 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • 京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G., Zhang, R. & Xu, L., 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. & Fu, X., 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. & Zhang, R., 1 Jan 2011, 23 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. & Zhang, R., 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies

  • 2006

    Baby-first Child Car Seats: From Exportation to Domestic Sales

    Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • Winning the China Vitamin War by Building a Strong Brand

    Burgers, W. P. & Chen, J., 1 Jan 2006, 28 p.

    Research output: Other contribution › Case Studies

  • 宝贝第一：从出口到内销

    Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • 打造强势品牌，制胜中国维生素市场

    Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. & Chen, J., 1 Jan 2006, 17 p.

    Research output: Other contribution › Case Studies