Research output per year
Research output per year
Personal profile
Personal profile
2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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2023 ESG白皮书
Translated title of the contribution :2023 ESG WHITE PAPER Research output: Book/Report › Report
Open AccessFile764 Downloads (Pure) -
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 17 p.Research output: Contribution to journal › Journal
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绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution :How Oatly Carved Out a Market for Plant-based Drinks in China Research output: Other contribution › Case Studies
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贝泰妮：多触点数字时代持续打造国货品牌力
Translated title of the contribution :Establishing Botanee as a Great Chinese Brand Across Digital Touch Points Research output: Other contribution › Case Studies
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2022 CEIBS ESG White Paper
He, J. (ed.), Wang, H. (ed.), Ding, Y. (ed.), Lee, J. S. K. (ed.), Price, L. J. (ed.), Chen, S. (ed.), Rui, O. M. (ed.), Wang, Y. (ed.) & Guo, M. (ed.), 2022Research output: Book/Report › Report
Open AccessFile191 Downloads (Pure)