Yajin Wang

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2024
Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.
Research output: Other contribution › Case Studies
海马体：摄影界的新物种
Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.
Research output: Other contribution › Case Studies
2023
绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
贝泰妮：多触点数字时代持续打造国货品牌力
Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies

Research output