Yajin Wang – Research Output — China Europe International Business School

Emailyajinwangceibsedu
Websitehttps://www.ceibs.edu/wang_yj

China

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6 Journal
3 Report
2 Case Studies

2 results

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2023
绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
贝泰妮：多触点数字时代持续打造国货品牌力
Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies