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  • Marketing

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  • 2017

    英菲尼迪：期待比肩豪华车德系三强（A）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（B）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.

    Research output: Other contribution › Case Studies

  • 2016

    安踏：中国体育用品行业的后发逆袭之路

    Chen, W. (First Author) & Zhao, Z. (Participant Author), 1 Jan 2016, 18 p.

    Research output: Other contribution › Case Studies

  • 2015

    Eaglestar in Africa (A)

    Kang, R., 30 Apr 2015, 8 p.

    Research output: Other contribution › Case Studies

  • Eaglestar in Africa (B)

    Kang, R., 30 Apr 2015, 7 p.

    Research output: Other contribution › Case Studies

  • JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

    Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 22 p.

    Research output: Other contribution › Case Studies

  • JDB Herbal Tea (B): Got Inflammation? Drink JDB

    Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 17 p.

    Research output: Other contribution › Case Studies

  • “貌离神合”的加多宝凉茶中国好声音

    Translated title of the contribution: Surface Differences, Core Similarities: JDB Herbal Tea and the Voice of ChinaPang, H. (First Author), Guo, Y. (Participant Author) & Deng, S. (Participant Author), 30 Apr 2015, 10 p.

    Research output: Other contribution › Case Studies

  • 《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 四方街平台: 新锐设计师的集结地

    Translated title of the contribution: The Sifang Jie Platform: A Gathering Ground for Emerging DesignersChen, X., Liang, X. & Guo, X., 30 Apr 2015, 9 p.

    Research output: Other contribution › Case Studies

  • 银海国际游艇俱乐部经营的再定位之惑

    Translated title of the contribution: Yinhai International Yacht Club: Managing the Repositioning Puzzle许晖, 冯永春 & 赵路 , 30 Apr 2015, 13 p.

    Research output: Other contribution › Case Studies

  • 雄鹰之星在非洲（A）

    Translated title of the contribution: Eaglestar in Africa (A)Kang, R., 30 Apr 2015, 6 p.

    Research output: Other contribution › Case Studies

  • 雄鹰之星在非洲（B）

    Translated title of the contribution: Eaglestar in Africa (B)Kang, R., 30 Apr 2015, 5 p.

    Research output: Other contribution › Case Studies

  • 2014

    MZ公司使用SAM系统进行销售行动管理时遇到的问题

    Translated title of the contribution: Problems in MZ’s Adoption of SAM for Sales Action ManagementZhuang, G., Shen, L., Liu, Y. & Zhang, Y., 1 Dec 2014, 13 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (A)

    Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 6 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (B)

    Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 10 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (C)

    Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 17 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (D)

    Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 14 p.

    Research output: Other contribution › Case Studies

  • 凡客诚品——成长之痛 （A）

    Translated title of the contribution: Vancl — The Pain of Growth (A)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 凡客诚品——成长之痛 （B）

    Translated title of the contribution: Vancl — The Pain of Growth (B)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 爸爸去哪儿: 版权购买Vs自主创新

    Zhu, G., 1 Jan 2014, 20 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （A）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 5 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （B）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （C）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （D）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 2013

    Chasing Gold: Li-Ning, Nike, Adidas in China

    Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 Jan 2013, 19 p.

    Research output: Other contribution › Case Studies

  • mPedigree: Social Innovation for the Healthcare Sector

    Atuahene-Gima, K. (First Author) & Afful-Kwaw, P. A. (Participant Author), 1 Jan 2013, 13 p.

    Research output: Other contribution › Case Studies

  • Pozzolana Cement: Developing and Marketing a New Cement Additive in Ghana

    Atuahene-Gima, K. (First Author) & Afful-Kwaw, P. A. (Participant Author), 1 Jan 2013, 16 p.

    Research output: Other contribution › Case Studies

  • “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • 欧普照明：面对LED颠覆性变革，“左转”还是“右弯”?

    Translated title of the contribution: Opple: Disruptive Change Facing LED, Turning Left or Right?Dong, L. (First Author), Xu, L. (Participant Author) & Chen, W. (Participant Author), 1 Jan 2013, 12 p.

    Research output: Other contribution › Case Studies

  • 2012

    FarmCare Services Ltd.: Serving as a Conduit for the Development of a Service-oriented Approach to Maize and Soya Bean Production in Ghana

    Atuahene-Gima, K. (First Author), Students of CEIBS First Cohort (Group 6) (Participant Author) & Afful-Kwaw, P. A. (Participant Author), 1 Jan 2012, 18 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (A): Introduction

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 8 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (C): Metersbonwe: Battling on its Home Turf

    Schütte, H. (First Author), Yang, W. (Participant Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (D): H&M in China: Can a Latecomer Take All?

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (E)—Uniqlo: Global Competition In China

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 11 p.

    Research output: Other contribution › Case Studies

  • Li-Ning: Make the Change

    Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 23 p.

    Research output: Other contribution › Case Studies

  • UT Bank: Business Model Innovation for Creating Productive Customers in Africa

    Afful-Kwaw, P. A. (First Author) & Atuahene-Gima, K. (Participant Author), 1 Jan 2011, 24 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies

  • 2010

    Build Your Dreams: New Energy Cars for the World--BYD Auto Co. Ltd Approach for Branding Chinese Cars Globally

    Pförtsch., W. A. (Participant Author), Han, F. (Participant Author) & Mock, J. (Participant Author), 1 Jan 2010, 22 p.

    Research output: Other contribution › Case Studies

  • CEIBS: A Global Business School Made in China

    Quelch, J. A. (First Author), Velamuri, S. R. (Participant Author) & Liu, S. (Participant Author), 1 Jan 2010, 32 p.

    Research output: Other contribution › Case Studies