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2022
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.
Research output: Other contribution › Case Studies
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 5
Captures
Readers: 39
see details
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, In: Journal of Consumer Research.
Research output: Contribution to journal › Journal
14 Citations (Web of Science)
Citations
Citation Indexes: 15
Captures
Readers: 81
Mentions
News Mentions: 7
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When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.
Research output: Contribution to journal › Journal

Open Access
File
7 Citations (Web of Science)

311 Downloads (Pure)
Citations
Citation Indexes: 17
Captures
Readers: 168
see details
Wuling Hongguang MINIEV: A New Breed of Chinese Automaker
Wang, G. & Zhu, Q., 1 May 2022, 14 p.
Research output: Other contribution › Case Studies
乐象永续科技：生物基染料的商业化之路
Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.
Research output: Other contribution › Case Studies
五菱宏光MINIEV：中国汽车新物种
Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.
Research output: Other contribution › Case Studies
勤拓制衣：供应链上的可持续发展探索
Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability王琪, 何今宇 & 刘耿, 31 May 2022, 17 p.
Research output: Other contribution › Case Studies
慧医天下：阿斯利康中国的互联网熟医患诊疗
Translated title of the contribution: AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform蒋炯文, 刘耿 & 林宸, 1 May 2022, 18 p.
Research output: Other contribution › Case Studies
火花思维：教育科技的服务创新和探索
Translated title of the contribution: Spark Education: Service Innovation and Exploration in Edutech林宸, 赵丽缦 & 蒋炯文, 29 Jul 2022, 16 p.
Research output: Other contribution › Case Studies
艾优：颜值差异化战略
Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.
Research output: Other contribution › Case Studies
2021

2021 CEIBS Corporate Social Responsibility White Paper
He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Xu, B. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor) & Wang, T. (Editor), 2021
Research output: Book/Report › Report

Open Access
File

1172 Downloads (Pure)
2021 Global Branding Strategy & Fashion Industry White Paper: Sustainable Fashion and New Consumption in a Global Strategic Perspective
Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, L. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2021, 50 p.
Research output: Book/Report › Report

Open Access
File
1090 Downloads (Pure)
2021 企业社会责任白皮书
Translated title of the contribution: CORPORATE SOCIAL RESPONSIBILITY WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 许斌 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor) & 王泰元 (Editor), 1 Jan 2021
Research output: Book/Report › Report

Open Access
File
166 Downloads (Pure)
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.
Research output: Other contribution › Case Studies
Diffusion of Innovations: Modeling, Estimation, and Normative Developments(CEIBS Working Paper, No. 044/2020/MKT, 2020)
Jain, D. C., Krishnan, T. & Feng, S., Jan 2021.
Research output: Working paper

Open Access
File
109 Downloads (Pure)
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, In: Marketing Science. 40, 6, p. 1123-1146
Research output: Contribution to journal › Journal

Open Access
File
3 Citations (Web of Science)

124 Downloads (Pure)
Citations
Citation Indexes: 5
Captures
Readers: 57
Mentions
News Mentions: 1
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HAP: Munich Re's Differentiation Strategy
Zhou, D. & Ruan, L., 30 Jun 2021, 13 p.
Research output: Other contribution › Case Studies
HAP：慕尼黑再保险的差异化战略
Translated title of the contribution: HAP: Munich Re's Differentiation Strategy周东生 & 阮丽旸, 30 Jun 2021, 11 p.
Research output: Other contribution › Case Studies
How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, In: Journal of Distribution Science (유통과학연구). 19, 7, p. 51-59
Research output: Contribution to journal › Journal

Open Access
File
183 Downloads (Pure)
Citations
Citation Indexes: 1
Captures
Readers: 8
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, In: International Journal of Research in Marketing. 38, 3, p. 749-769
Research output: Contribution to journal › Journal

Open Access
File
202 Downloads (Pure)
Citations
Citation Indexes: 22
Captures
Readers: 66
Social Media
Shares, Likes & Comments: 67
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Huanxin: Pivoting to Shared Strollers?
Zhou, D. & Ruan, L., 30 Jun 2021, 7 p.
Research output: Other contribution › Case Studies
Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, In: Journal of Retailing.
Research output: Contribution to journal › Journal
9 Citations (Web of Science)
Citations
Citation Indexes: 16
Captures
Readers: 95
Mentions
News Mentions: 2
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Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text
Cao, J., Li, X. & Zhang, L., 2021, In: Management Science.
Research output: Contribution to journal › Journal

File
22 Downloads (Pure)
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Zhou, D. & Ruan, L., 30 Jun 2021, 10 p.
Research output: Other contribution › Case Studies
Ruhnn: Marketing Influencers
Lin, C. & Cao, Z., 30 Jun 2021, 16 p.
Research output: Other contribution › Case Studies
Survey on CEIBS Senior Care Market
Zhou, D. & Ruan, L., 2021
Research output: Book/Report › Report
The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 25
see details
When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcoming
Research output: Contribution to journal › Journal

Open Access
File
91 Downloads (Pure)
人类营销与AI营销，各有优势
王琪, 2021, In: 经理人. 9, p. 42-44
Research output: Contribution to journal › Journal
周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.
Research output: Other contribution › Case Studies
如涵控股：网红营销服务商的转型探索
Translated title of the contribution: Ruhnn: Marketing Influencers林宸 & 曹之静, 30 Jun 2021, 16 p.
Research output: Other contribution › Case Studies
熊猫遛娃：如何加速跑马圈地？
Translated title of the contribution: Pandastroller: Accelerating Expansion of a Stroller-Sharing Business周东生 & 阮丽旸, 30 Jun 2021, 11 p.
Research output: Other contribution › Case Studies
环莘：是否转战共享童车？
Translated title of the contribution: Huanxin: Pivoting to Shared Strollers?周东生 & 阮丽旸, 30 Jun 2021, 8 p.
Research output: Other contribution › Case Studies
百瑞源：直播电商的思考
Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.
Research output: Other contribution › Case Studies
直播带货: 昙花一现还是大势所趋
王高 (First Author) & 张锐 (Participant Author), 2021, In: 全球商业经典. 1, p. 86-91
Research output: Contribution to journal › Journal
解构“国潮热”
王高, 2021, In: 经理人. 6, p. 46-48
Research output: Contribution to journal › Journal
2020

2020 CEIBS Corporate Social Responsibility White Paper
Chen, J. (Editor), Li, M. (Editor), Ding, Y. (Editor), Xu, B. (Editor), Rui, O. M. (Editor), Chen, S. (Editor), Price, L. J. (Editor) & Chen, S. (Editor), 2020
Research output: Book/Report › Report

Open Access
File

728 Downloads (Pure)
2020 CEIBS Survey on the Impact of COVID-19 on Business Operations in China
Xu, B., Fernandez, J. A., Zhou, D., Chen, D. & Puyuelo, M. J., 1 Jan 2020
Research output: Book/Report › Report

Open Access
File
136 Downloads (Pure)
2020中国商业报告：关于新冠肺炎疫情对在华商业运营影响的调查
Xu, B., Chen, D., Puyuelo, M. J., Zhou, D. & Fernandez, J. A., 1 Jan 2020
Research output: Book/Report › Report

Open Access
File

157 Downloads (Pure)
2020中欧国际工商学院企业社会责任白皮书
陈杰平 (Editor), 李铭俊 (Editor), 丁远 (Editor), 许斌 (Editor), 芮萌 (Editor), 陈世敏 (Editor), 白诗莉 (Editor) & 陈少晦 (Editor), 2020
Research output: Book/Report › Report

Open Access
File

99 Downloads (Pure)
Airlines Alliances: Fractures in Seamless Service(CEIBS Working Paper, No. 038/2020/MKT, 2020)
Krishnan, T. V., Singh, S. S. & Jain, D. C., 2020.
Research output: Working paper

Open Access
File
69 Downloads (Pure)
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020, (In preparation).
Research output: Working paper

File
88 Downloads (Pure)
Challenges in Managing Amoeba Teams: Evidence from Fast Fashion Industry(CEIBS Working Paper, No. 032/2020/MKT, 2020)
Lin, C. & Shi, M., Jul 2020.
Research output: Working paper

File
73 Downloads (Pure)
Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)
Lin, C. & Bowman, D., Jul 2020.
Research output: Working paper

File
91 Downloads (Pure)
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).
Research output: Working paper

File
162 Downloads (Pure)
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y. & Soberman, D. A., 1 Jan 2020, (In preparation).
Research output: Working paper

File
141 Downloads (Pure)
DIETS商业时代来临
Jain, D. C. (First Author), 2020, In: 中欧商业评论. 1
Research output: Contribution to journal › Journal
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, In: Journal of the Academy of Marketing Science. 48, p. 966-986
Research output: Contribution to journal › Journal

Open Access
File
182 Downloads (Pure)
Citations
Citation Indexes: 31
Captures
Readers: 196
Mentions
News Mentions: 1
Social Media
Shares, Likes & Comments: 28
see details
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.
Research output: Working paper

File
76 Downloads (Pure)

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