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• 2018

  猪八戒网：腾云中的迭代升级

  Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

  Research output: Other contribution › Case Studies

  • Iterative Development 100%
  • Trained Personnel 33%
  • Business Service 33%
• 2017

  2017中国商业报告

  Dai, Y., Puyuelo, M. J., Xu, B., Fernandez, J. A. & Zhou, D., 2017

  Research output: Book/Report › Report

  Open Access

  File
  212 Downloads (Pure)

• CEIBS China Business Survey 2017

  Fernandez, J. A., Zhou, D., Xu, B., Dai, Y. & Puyuelo, M. J., 2017

  Research output: Book/Report › Report

  Open Access

  File
  126 Downloads (Pure)

• FamilyMart: "Internet Plus" Strategy

  Lin, C., 26 Aug 2017, 26 p.

  Research output: Other contribution › Case Studies

  • Consumer Attitude 100%
  • Consumer Behavior 50%

• Supply chain collaboration for sustainability: A literature review and future research agenda

  Chen, L. (First Author), Zhao, X. (Participant Author), Price, L. J. (Participant Author), Zhu, W. (Participant Author), Tang, O. (Participant Author) & Zhang, S. (Participant Author), 2017, In: International Journal of Production Economics. 194, SI, p. 73-87

  Research output: Contribution to journal › Journal

  • Collaboration 100%
  • Sustainability 66%
  • Research 50%
  • Supply Chain Management 50%
  • Company 33%
  220 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 405
    • Policy Citations: 1
  • Captures
    • Readers: 1157

  see details

  

• “淘品牌”AK服装逆袭

  Zhou, D. (First Author) & Zhao, Z. (Participant Author), 2017, In: 经理人. 1, p. 58-61

  Research output: Contribution to journal › Journal

• 一场共享经济盛宴(以共享单车为例)

  Translated title of the contribution: A feast of the sharing economyLin, C. (Participant Author), 华挺 (Participant Author), 程世东 (Participant Author) & 蒋中铭 (Participant Author), 1 Jan 2017, 人民日报出版社. 236 p.

  Research output: Book/Report › Monograph

• 全家FamilyMart：互联网+的战略布局

  Translated title of the contribution: FamilyMart: "Internet Plus" StrategyLin, C., 26 Aug 2017, 23 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Sales 100%
  • Consumer Attitude 100%
  • Big Data 50%
  • Board of Directors 50%

• 全球化之路:中国企业跨国并购与整合

  Wang, G., Xin, K. R., Yeung, A., Ding, Y. & Chen, W., 1 Jan 2017, 中信出版集团. 238 p.

  Research output: Book/Report › Monograph

• 大数据打造享受式营销

  Chen, Y. (First Author), 2017, In: 企业观察家. 2, p. 108-109

  Research output: Contribution to journal › Journal

• 奢侈品要说新“故事”

  Wang, J. (First Author), 2017, In: 经理人. 1, p. 54-57

  Research output: Contribution to journal › Journal

• 新零售的出路在哪里

  Wang, G. (First Author), 2017, In: 企业观察家. 12, p. 56-58

  Research output: Contribution to journal › Journal

• 英菲尼迪：期待比肩豪华车德系三强（A）

  Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

  Research output: Other contribution › Case Studies

  • Marketing Management 100%
  • Annuals 100%

• 英菲尼迪：期待比肩豪华车德系三强（B）

  Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q. (First Author), Liu, J. (Participant Author) & Xiang, Y. (Participant Author), 26 Aug 2017, 9 p.

  Research output: Other contribution › Case Studies

  • Marketing Management 100%
  • Annuals 100%

• 踏入打造品牌的误区了吗？

  Wang, J. (First Author), 2017, In: 中欧商业评论. 11, p. 41-47

  Research output: Contribution to journal › Journal
• 2016

  2016中国商业报告

  Puyuelo, M. J. (Participant Author), Xu, B. (Participant Author), Fernandez, J. A. (Participant Author) & Zhou, D. (Participant Author), 2016

  Research output: Book/Report › Report

  Open Access

  File
  212 Downloads (Pure)

• CEIBS China Business Survey 2016

  Puyuelo, M. J., Zhou, D., Fernandez, J. A. & Xu, B., 2016

  Research output: Book/Report › Report

  Open Access

  File
  120 Downloads (Pure)

• “企业家网红”报告——网红领导力，就是现在

  Lin, C. (First Author), 2016, In: 中欧商业评论. 6, p. 58-65

  Research output: Contribution to journal › Journal

• 王婧：客户体验中的心理学

  Wang, J. (First Author), 2016, In: 中欧商业评论. 11, p. 20

  Research output: Contribution to journal › Journal

• 英菲尼迪：寒冬中的感性营销战

  Xiang, Y. (First Author), Zhu, Q. (Participant Author) & Liu, J. (Participant Author), 2016, In: 中欧商业评论. 4, p. 84-93

  Research output: Contribution to journal › Journal
• 2015

  2015中国商业报告

  范悦安, 许斌, 周东生, 卜悦乐 & 李俊骏, 2015

  Research output: Book/Report › Report

  Open Access

  File
  153 Downloads (Pure)

• CEIBS China Business Survey 2015

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Li, J., 2015

  Research output: Book/Report › Report

  Open Access

  File
  117 Downloads (Pure)

• JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 22 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Volume 33%
  • Tea (Beverage) 16%

• JDB Herbal Tea (B): Got Inflammation? Drink JDB

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 17 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Ruling 80%
  • Courts 60%
  • Campaign 60%
  • Tea 60%

• Market Leaders in China: Will the Strong Become Stronger?

  Zhou, D. (First Author), Fernandez, J. A. (Participant Author) & Xu, B. (Participant Author), 2015, In: The Link. 3, p. 1

  Research output: Contribution to journal › Journal

• 《中国好声音》：现象级娱乐节目

  Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

  Research output: Other contribution › Case Studies

  • TV 100%
  • Peak Value 100%
  • Finale 66%
  • Ming 33%
  • International Media 33%

• 三全食品（A）：速冻食品的领导者

  Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Processed Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%

• 三全食品（B1）：收购龙凤

  Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（B2）：收购龙凤

  Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（C1）：O2O的探索

  Translated title of the contribution: Sanquan（C1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Processed Food 33%

• 三全食品（C2）：O2O的探索

  Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 加多宝凉茶（A）：怕上火，喝王老吉

  Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.

  Research output: Other contribution › Case Studies

  • Herbal Tea 100%
  • Tea (Beverage) 100%

• 加多宝凉茶（B）：怕上火，喝加多宝

  Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Inflammation 100%
  • Herbal Tea 100%

• 基于顾客感知的品牌资产指数构建与行业分析 Development of customer-based brand equity index and its application to industry analysis

  马宝龙 (First Author), Wang, G., Ying, S., Bao-long, M., 邹振兴, 孙瑛, Gao, W., Jing-jing, B., Zhen-xing, Z. & 步晶晶, 2015, In: 管理科学学报. 18, 2, p. 36-49

  Research output: Contribution to journal › Journal

• 左右家私品牌下沉记

  Xiang, Y. (First Author), 2015, In: 中欧商业评论. 7, p. 98-105

  Research output: Contribution to journal › Journal
• 2014

  2014年中国商业报告

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. (Participant Author) & Li, J. (Participant Author), 2014

  Research output: Book/Report › Report

  Open Access

  File
  203 Downloads (Pure)

• CEIBS China Business Survey 2014

  Li, J., Puyuelo, M. J., Fernandez, J. A., Xu, B. & Zhou, D., 2014

  Research output: Book/Report › Report

  Open Access

  File
  116 Downloads (Pure)

• Consumer favorites and the design of news

  Xiang, Y. (First Author) & Soberman, D. (Participant Author), 2014, In: Management Science. 60, 1, p. 188-205

  Research output: Contribution to journal › Journal

  • Programs 100%
  • Design 75%
  • Enterprise 75%
  • Complexity 50%
  • Information 50%
  3 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 4
    • Policy Citations: 1
  • Captures
    • Readers: 40

  see details

  

• Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

  Wirtz, J. (First Author), Chiang, J. (Participant Author), Malhotra, N. (Participant Author) & Xiao, P. (Participant Author), 2014, In: Journal of Retailing. 90, 4, p. 463-480

  Research output: Contribution to journal › Journal

  • Intention 100%
  • Switching Behaviour 100%
  • Construal 20%
  • Research 20%
  • Marketing Management 20%
  45 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 76
  • Captures
    • Readers: 258

  see details

• Shanghai Goldpartner Biotech Company Ltd. (A)

  Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 6 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (B)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 10 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (C)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 17 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• Shanghai Goldpartner Biotech Company Ltd. (D)

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 14 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Vitamins 33%
  • Chinese 33%
  • Health 33%

• The impact of a product-harm crisis on customer perceived value

  Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2014, In: International Journal of Market Research. 56, 3, p. 341-366

  Research output: Contribution to journal › Journal

  • Customer 100%
  • Customers 100%
  • Brand 66%
  • Research 22%
  • Competitive Market 22%
  5 Citations (Web of Science)

  

  • Citations
    • Citation Indexes: 2
  • Captures
    • Readers: 15
  • Mentions
    • References: 1

  see details

  

• “互联网营销”要慎行

  Wang, G. (First Author), 2014, In: 销售与管理. 10, p. 84-86

  Research output: Contribution to journal › Journal

• 中国电影业: 闪光的未必都是金子

  Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, In: 英语文摘. 11, p. 1

  Research output: Contribution to journal › Journal

• 慎行“互联网营销”

  Wang, G. (First Author) & Wang, G. (Participant Author), 2014, In: 中欧商业评论. 8

  Research output: Contribution to journal › Journal

• 黄金搭档 （A）

  Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 5 p.

  Research output: Other contribution › Case Studies

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%

• 黄金搭档 （B）

  Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 7 p.

  Research output: Other contribution › Case Studies

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%

• 黄金搭档 （C）

  Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 15 p.

  Research output: Other contribution › Case Studies

  • Chinese 100%
  • Sales 100%
  • Severe Acute Respiratory Syndrome 100%
  • Multivitamin 100%
  • Marketing Management 100%