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• 2020

  Early Prediction of Peak Sales Time in New Product Sales: Your Prediction May be Statistically Significant, But Is It Accurate?(CEIBS Working Paper, No. 037/2020/MKT, 2020)

  Krishnan, T. V. & Jain, D. C., 8月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Time 100%
  • Testing 40%
  • Measure 40%
  • Growth 40%
  • Forecasting 40%
  68 下载量 (Pure)

• In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

  Wang, Q., Fu, N. & Wang, X., 1 1月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Adoption 100%
  • Groups 40%
  • Marketing Strategy 30%
  • Natural Environment 30%
  • Consumers 30%
  154 下载量 (Pure)

• Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)

  Zhang, Y., Feng, W., Hult, G. T. M. & Lin, C., 2020.

  科研成果: 工作论文

  文档
  72 下载量 (Pure)

• Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)

  Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 7月 2020.

  科研成果: 工作论文

  文档

  • Return 100%
  • Search 66%
  • Channels 55%
  • Information 44%
  • Customer 33%
  68 下载量 (Pure)

• JD.COM: USING E-COMMERCE TO ALLEVIATE RURAL POVERTY IN CHINA

  Price, L. J. (First Author), Liu, X. (Participant Author) & Ni, J. (Participant Author), 1 1月 2020, PUTTING PURPOSE INTO PRACTICE: THE ECONOMICS OF MUTUALITY. Oxford University Press, 卷 29.

  科研成果: 书/报告/会议事项章节 › 图书章节

• KFC China: Building Competitive Advantages through Digitalization

  Lin, C. & Zhang, C., 30 6月 2020, 19 页码.

  科研成果: 其它稿件 › 案例

  • Managers 100%
  • Competitive Advantage 100%
  • Labor Cost 100%
  • Fast Foods 100%
  • Fast Food 100%

• Linking Team Agility to Market Performance(CEIBS Working Paper, No. 028/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Dynamic Environment 100%
  • Teams 100%
  • Senior Executive 100%
  • Linking 100%
  • Survey 100%
  62 下载量 (Pure)

• Managing Convenience(CEIBS Working Paper, No. 027/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Convenience Store 100%
  • Threat 50%
  • e-Commerce 50%
  • Pandemic 50%
  61 下载量 (Pure)

• Modeling Product Diffusion and Repeat Purchases: A Fractional Calculus-Based Approach（CEIBS Working Paper, No. 040/2020/MKT, 2020）

  Lotfi, A., Jiang, Z. & Jain, D. C., 8月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Economic Process 100%
  • Multiple Version 100%
  78 下载量 (Pure)

• Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)

  Qu, X., Lotfi, A., Jiang, Z. & Jain, D. C., 11月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Exponential Decay 100%
  • Proportional Hazards Regression Model 100%
  • Rendering 14%
  • Prediction Accuracy 14%
  • Prediction Performance 14%
  103 下载量 (Pure)

• The Impact of Introducing a Customer Loyalty Program on Category Sales and Profitability (CEIBS Working Paper, No. 026/2020/MKT, 2020)

  Lin, C., 7月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Category 100%
  • Profits 50%
  • Introduction 20%
  • Diffusion 10%
  • Expenditure 10%
  138 下载量 (Pure)

• The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

  Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, 在: Journal of Retailing. 96, 2, 页码 251-265

  科研成果: 期刊稿件 › 期刊论文

  • Guilt 100%
  • Savings 75%
  • Consumption 50%
  • Money 50%
  • Managers 25%
  31 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 40
  • Captures
    • Readers: 127

  see details

• The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

  Xiang, Y., Soberman, D. & Gatignon, H., 1 1月 2020, (准备中).

  科研成果: 工作论文

  文档

  • Market 100%
  • Demand 75%
  • Product Life Cycle 50%
  • Enterprise 50%
  • Specific Industry 50%
  132 下载量 (Pure)

• When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)

  Wang, Q., Zheng, Y. & Park, C. H., 1 1月 2020.

  科研成果: 工作论文

  开放访问

  文档

  • Standards 100%
  • Brand 80%
  • Consumers 60%
  • Network Economics 60%
  • Network 60%
  422 下载量 (Pure)

• Winner Technology: Big Data Disruption in the Retail Industry

  Xiang, Y., Ruan, L. & Li, Y., 30 6月 2020, 15 页码.

  科研成果: 其它稿件 › 案例

  • Retail Industry 100%
  • Big Data 100%
  • Big Data Technology 100%
  • Disruptions 100%
  • Specific Industry 100%

• 必胜客中国：品牌年轻化

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 18 页码.

  科研成果: 其它稿件 › 案例

• 从博弈论看医改大方向 What's Health Care Reform Like from Perspective of Game Theory

  Zhou, D. (First Author), 2020, 在: 中欧商业评论. 6, 页码 13

  科研成果: 期刊稿件 › 期刊论文

• 汇纳科技：大数据引领零售变革

  Xiang, Y. (First Author), Li, Y. & Ruan, L., 30 6月 2020, 20 页码.

  科研成果: 其它稿件 › 案例

  • Artificial Intelligence 100%
  • Analytics System 28%
  • Data Analytics 25%
  • Trade Area Analysis 25%
  • Department Store 25%

• 肯德基中国：数字化重构竞争优势

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 17 页码.

  科研成果: 其它稿件 › 案例

  • Managers 100%
  • Competitive Advantage 100%
  • Labor Cost 100%
  • Fast Food 100%
  • Snack 50%

• 始越公司：以数据洞察提升获客能力

  Lin, C. (First Author) & Zhang, C. (Participant Author), 30 6月 2020, 12 页码.

  科研成果: 其它稿件 › 案例

  • Sales 100%
  • Big Data Technology 100%
  • Customer Acquisition 100%
  • Big Data 50%
  • Chinese 50%

• 新冠肺炎疫情对在华企业影响的多维度分析

  许斌 (First Author), 吴敬琏 (Participant Author), 周东生 (Participant Author) & 陈丹妮 (Participant Author), 2020, 在: 商业评论. 7

  科研成果: 期刊稿件 › 期刊论文

• 新型“地摊经济”或将改变零售业格局 New Street Stall Mode May Change Retailing

  Lin, C. (First Author), 2020, 在: 中欧商业评论. 7, 页码 12

  科研成果: 期刊稿件 › 期刊论文

• 云集：社交电商黑马的崛起之路

  Wang, G. (First Author) & Ruan, L. (Participant Author), 30 6月 2020, 17 页码.

  科研成果: 其它稿件 › 案例

  • Commerce 100%
  • Startup 100%
  • Business Model 100%
  • Company 50%
  • China 50%

• 直播电商,一飞冲天还是昙花一现?

  Lin, C. (First Author), 2020, 在: 中欧商业评论. 8, 页码 12

  科研成果: 期刊稿件 › 期刊论文

• 中国企业如何把握疫情后的全球化趋势?

  Wang, G. (First Author), 2020, 在: 小康. 16, 页码 22-23

  科研成果: 期刊稿件 › 期刊论文
• 2019

  2019中国商业报告

  Puyuelo, M. J. (Participant Author), Huang, X. (Participant Author), Xu, B. (Participant Author), Fernandez, J. A. (Participant Author) & Zhou, D. (Participant Author), 2019

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  169 下载量 (Pure)

• AK Club（A）：淘品牌的空降CEO

  周东生 & 赵子倩 , 30 6月 2019, 18 页码.

  科研成果: 其它稿件 › 案例

  • Pricing 100%

• AK Club（B）：淘品牌的逆袭解困

  周东生 & 赵子倩 , 30 6月 2019, 18 页码.

  科研成果: 其它稿件 › 案例

  • Pricing 100%

• CEIBS China Business Survey 2019

  Fernandez, J. A., Xu, B., Zhou, D., Puyuelo, M. J. & Huang, X., 2019

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  125 下载量 (Pure)

• Doptimal Market Entry Timing for Successive Generations of Technological Innovations

  Jiang, Z. (First Author), Jain, D. C. (Participant Author) & Qu, X. (Participant Author), 2019, 在: MIS Quarterly. 43, 3, 页码 787-+

  科研成果: 期刊稿件 › 期刊论文

  • Products 100%
  • Planning Horizon 33%
  • Planning 33%
  • Older Generation 22%
  • Diffusion 11%
  12 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 19
  • Captures
    • Readers: 88

  see details

• Hope Noah: Is All-Inclusive Pricing an Effective Strategy for the Medical Tourism Industry?

  Zhou, D. & Ruan, L., 30 6月 2019, 12 页码.

  科研成果: 其它稿件 › 案例

  • Pricing 100%
  • Medical Tourism 100%
  • Tourism Industry 100%
  • Expenditure 66%
  • Marketing Management 66%

• Multiple‐Winner Award Rules in Online Procurement Auctions

  Wang, Q. (First Author), Jiang, X. (Participant Author), Xie, J. (Participant Author) & Feng, J. (Participant Author), 2019, 在: Production and Operations Management. 28, 10, 页码 2533-2551

  科研成果: 期刊稿件 › 期刊论文

  • Auction 100%
  • Procurement 30%
  • Crowdsourcing 30%
  • Allocation 20%
  • Savings 10%
  

  • Citations
    • Citation Indexes: 8
  • Captures
    • Readers: 28

  see details

• New vistas for marketing strategy: digital, data-rich, and developing market (D-3) environments

  Sridhar, S. (First Author) & Fang, E. (Participant Author), 2019, 在: Journal of the Academy of Marketing Science. 47, 6, 页码 977-985

  科研成果: 期刊稿件 › 期刊论文

  • Marketing Management 100%
  • Customers 50%
  • Enterprise 50%
  • Digital Data 50%
  • Digital Marketing 50%
  18 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 39
  • Captures
    • Readers: 391
  • Social Media
    • Shares, Likes & Comments: 7

  see details

  

• “逆向型”企业的成长路径:多案例研究

  李晓飞 (First Author), Wang, G. (Participant Author) & 马宝龙 (Participant Author), 2019, 在: 营销科学学报. 1, 页码 28-44

  科研成果: 期刊稿件 › 期刊论文

• 烘焙龙的选择：流量为王还是产品为王？

  周东生 & 阮丽旸 , 30 6月 2019, 19 页码.

  科研成果: 其它稿件 › 案例

  • Polymacon 100%

• 厚朴方舟：海外医疗一价全包？

  周东生 & 阮丽旸, 30 6月 2019, 15 页码.

  科研成果: 其它稿件 › 案例

  • Medical Tourism 100%
  • Tourism Industry 100%
  • Price Theory 33%
  • Financial Risk 33%
  • Health Economics 25%

• 瑞幸咖啡：星巴克的中国挑战者

  Lin, C., 30 6月 2019, 30 页码.

  科研成果: 其它稿件 › 案例

  • Veterans 100%

• 数字经济和智慧商业下的变和不变

  Fang, E. (First Author), 2019, 在: 风流一代. 18, 页码 43

  科研成果: 期刊稿件 › 期刊论文

• 谁能打破电商业寡头垄断

  Lin, C. (First Author), 2019, 在: 企业家信息. 7, 页码 108-110

  科研成果: 期刊稿件 › 期刊论文
• 2018

  2018中国商业报告

  Dai, Y., Puyuelo, M. J., Xu, B., Fernandez, J. A. & Zhou, D., 2018

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  160 下载量 (Pure)

• CEIBS China Business Survey 2018

  Puyuelo, M. J., Xu, B., Dai, Y., Zhou, D. & Fernandez, J. A., 2018

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  129 下载量 (Pure)

• Dow Greater China: Localizing the Corporate Sustainability Strategy

  Price, L. J. (First Author) & Yu, H. (Participant Author), 1 10月 2018, 17 页码.

  科研成果: 其它稿件 › 案例

  • Sustainability 100%
  • Strategy 66%
  • China 50%
  • National Cultures 16%
  • Chemicals 16%

• Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

  Shi, M. (First Author), Chiang, J. (Participant Author) & Yang, B. (Participant Author), 2018, 在: Journal of Interactive Marketing. 42, 页码 63-79

  科研成果: 期刊稿件 › 期刊论文

  • Simulation Mode 100%
  • Mobile Phones 50%
  • Dyad 50%
  • Service Industries 50%
  • Pricing 50%
  2 引用 (Web of Science)

  

  • Citations
    • Citation Indexes: 2
  • Captures
    • Readers: 20

  see details

• Environmental governance in China: Interactions between the state and “nonstate actors”

  Guttman, D. (First Author), Price, L. J. (Participant Author), Bu, M. (Participant Author), Young, O. (Participant Author), Liu, L. (Participant Author), Spencer, M. (Participant Author), Sun, X. (Participant Author), Wang, H. (Participant Author), Hu, T. (Participant Author), Zhang, X. (Participant Author), Zeidan, R. (Participant Author), Tan, B. (Participant Author), Zhang, J. (Participant Author), Bramble, B. (Participant Author), Logan, K. (Participant Author), Furst, K. (Participant Author), Chen, C. (Participant Author), Li, Y. (Participant Author), Jing, Y. (Participant Author) & Suh, S. (Participant Author) 以及 1其他, Wang, X. (Participant Author), 2018, 在: Journal of Environmental Management. 220, 页码 126-135

  科研成果: 期刊稿件 › 期刊论文

  • Environmental Issues 100%
  • Public Utilities 33%
  • Space 33%
  • Social Association 33%
  

  • Citations
    • Citation Indexes: 93
    • Policy Citations: 3
  • Captures
    • Readers: 230
  • Social Media
    • Shares, Likes & Comments: 37

  see details

  

• 打造成熟品牌必须避开三大误区

  Wang, J. (First Author), 2018, 在: 经理人. 4, 页码 56-59

  科研成果: 期刊稿件 › 期刊论文

• 服务转型是制造业的未来

  方二, 2018, 在: 中欧商业评论. 7, 页码 14

  科研成果: 期刊稿件 › 期刊论文

• 摩拜Mobike:一夜爆红的共享单车

  Lin, C., 1 10月 2018, 26 页码.

  科研成果: 其它稿件 › 案例

  • Consumers 100%
  • Specific Industry 100%
  • Venture Capital 25%
  • Sharing Economy 25%
  • China 25%

• 如何避开品牌打造的三大误区

  Wang, J. (First Author), 2018, 在: 发现. 12, 页码 58-61

  科研成果: 期刊稿件 › 期刊论文

• 猪八戒网：腾云中的迭代升级

  王高 & 朱琼 , 1 10月 2018, 22 页码.

  科研成果: 其它稿件 › 案例

  • Iterative Development 100%
  • Trained Personnel 33%
  • Business Service 33%

• 猪八戒网盈利之经

  Wang, G. (First Author), 2018, 在: 企业家信息. 10, 页码 116-118

  科研成果: 期刊稿件 › 期刊论文