王 高

Gao Wang

Associate Dean, Baosteel Chair in Marketing

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  • 2024

    FILA斐乐：一个在中国快速崛起的时尚运动品牌

    Translated title of the contribution: FILA: The Rapid Rise of a Fashion Sports Brand in China王高 & 曹之静 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • 2023

    绿色饮食倡导者OATLY：如何开启中国大市场？

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 2022

    ApiYoo: A New Breed of Entrepreneurship

    Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.

    Research output: Other contribution › Case Studies

  • Wuling Hongguang MINIEV: A New Breed of Chinese Automaker

    Wang, G. & Zhu, Q., 1 May 2022, 14 p.

    Research output: Other contribution › Case Studies

  • 五菱宏光MINIEV：中国汽车新物种

    Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.

    Research output: Other contribution › Case Studies

  • 艾优：颜值差异化战略

    Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 2020

    云集：社交电商黑马的崛起之路

    Translated title of the contribution: Yunji: The Rise of A Social E-commerce LeaderWang, G. & Ruan, L., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 2018

    猪八戒网：腾云中的迭代升级

    Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

    Research output: Other contribution › Case Studies

  • 2015

    JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

    Wang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 22 p.

    Research output: Other contribution › Case Studies

  • JDB Herbal Tea (B): Got Inflammation? Drink JDB

    Wang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 17 p.

    Research output: Other contribution › Case Studies

  • 《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G., Zhu, Q., Chen, W. & Zhang, R., 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. & Zhang, R., 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. & Zhang, R., 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. & Zhang, R., 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 2013

    “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. & Zhang, R., 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • 2012

    Li-Ning: Make the Change

    Wang, G. & Fu, X., 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • 京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G., Zhang, R. & Xu, L., 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. & Fu, X., 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. & Zhang, R., 1 Jan 2011, 23 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. & Zhang, R., 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies