蔡 舒恒

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• 2024

  《不眠之夜》上海版：文化赋能商业，演艺市场的新物种

  蔡舒恒, 曹之静 & 张云路 , 30 4月 2024, 17 页码.

  科研成果: 其它稿件 › 案例

  • Art Market 100%
  • Performing Art 100%
  • Case Study 100%
  • Regional Market 100%
  • Theaters 100%

• 灵敏应变: 高度不确定环境下的管理

  蔡舒恒, 10月 2024, 上海交通大学出版社. 227 页码 (中欧前沿观点丛书)

  科研成果: 书/报告 › 专著

• 王品：在中国大陆的多元化战略取舍

  蔡舒恒, 朱琼 & 张云路 , 30 4月 2024, 15 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Diversification Strategy 100%
  • Mainland China 100%
  • Brand Management 100%
  • Specific Industry 100%
• 2023

  Foreign market involvement, entry-mode learning potential and SME internationalization outcomes

  Elbanna, S., Hsieh, L., Narooz, R., Marinova, S., Puthusserry, P., Karmowska, J., Tsai, S.-H. T. & Zhang, Y., 2023, 在: Management Decision. 25 页码

  科研成果: 期刊稿件 › 期刊论文

  • Small and Medium-Sized Enterprise 100%
  • Markets 100%
  • Learning 100%
  • Involvement 100%
  • SME 100%
  
• 2022

  External resource provision and the international performance of SMEs-A contextual analysis

  Child, J. (First Author), Narooz, R. (Participant Author), Hsieh, L. (Participant Author), Elbanna, S. (Participant Author), Karmowska, J. (Participant Author), Marinova, S. (Participant Author), Puthusserry, P. (Participant Author), Tsai, T. (Participant Author) & Zhang, Y. (Participant Author), 9月 2022, 在: Journal of International Management. 28, 3

  科研成果: 期刊稿件 › 期刊论文

  • Links 100%
  • Performance 75%
  • Contexts 75%
  • Resources 75%
  • Economic Systems 50%
  3 引用 (Web of Science)

  

• 沉浸乐购: 体验式消费新浪潮

  蔡舒恒, 5月 2022, 机械工业出版社. 180 页码 (中欧前沿观点丛书)

  科研成果: 书/报告 › 专著
• 2021

  Doing Business in Asia

  Varma, S. (First Author), Tsai, T. (Participant Author) & Suder, G. (Participant Author), 1 1月 2021, 1 编辑 SAGE Publications Ltd. 312 页码

  科研成果: 书/报告 › 专著

  • Supply Chain 100%
  • Case Study 100%
  • Learning Experiences 100%
  • Teaching and Learning 100%
  • Education 100%

• 战略启航: 企业的数字化发展

  蔡舒恒, 1 5月 2021, 东方出版中心. 220 页码

  科研成果: 书/报告 › 专著
• 2019

  A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics

  Hsieh, L. (First Author), Tsai, T. (Participant Author), Zhang, Y. (Participant Author), Child, J. (Participant Author), Narooz, R. (Participant Author), Elbanna, S. (Participant Author), Karmowska, J. (Participant Author), Puthusserry, P. (Participant Author) & Marinova, S. (Participant Author), 2019, 在: International Business Review. 28, 2, 页码 268-283

  科研成果: 期刊稿件 › 期刊论文

  • Internationalization 100%
  • Entrepreneurs 75%
  • Experience 75%
  • Innovation 75%
  • International Business 50%
  61 引用 (Web of Science)

  

• 十里芳菲:解开客房经济的“魔咒” ALor Valley:How to Maximize the Usage o f Guest Rooms

  Tsai, T. (First Author) & 刘婕 (Participant Author), 2019, 在: 中欧商业评论. 11, 页码 62-68

  科研成果: 期刊稿件 › 期刊论文

• 战略执行比战略规划更“骨感”

  Tsai, T. (First Author), 2019, 在: 中欧商业评论. 11, 页码 69

  科研成果: 期刊稿件 › 期刊论文
• 2018

  2017中欧企业社会责任(CSR)报告

  蔡舒恒 (编辑), 李铭俊 (编辑), 丁远 (编辑), 许斌 (编辑), 芮萌 (编辑), 陈少晦 (编辑), 陈世敏 (编辑), 吕文珍 (编辑), 田明 (编辑), 焦胜 (编辑) & 李文 (编辑), 1 1月 2018

  科研成果: 书/报告 › 工作报告

  开放访问

  文档
  1038 下载量 (Pure)

• Wowprimes's Brand Diversification Strategy

  Tsai, S.-H. T., Zhu, Q., Zhang, Y. & Liu, J., 1 10月 2018, 15 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%

• 绝地逢生，因为回归了战略初心

  Tsai, T. (First Author), 2018, 在: 中欧商业评论. 页码 66-67

  科研成果: 期刊稿件 › 期刊论文

• 朗诗寓：追风口的“学生军”

  罗真 (First Author), Zhang, Y. (Participant Author) & Tsai, T. (Participant Author), 2018, 在: 中欧商业评论. 7, 页码 1

  科研成果: 期刊稿件 › 期刊论文

• 王品的品牌战略（A）

  蔡舒恒, 朱琼 & 张云路, 1 10月 2018, 13 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%

• 王品的品牌战略（B）

  蔡舒恒, 朱琼 & 张云路, 1 10月 2018, 12 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%

• 微博重生

  Tsai, T. (First Author), Zhu, Q. (Participant Author), Zhang, Y. (Participant Author) & Liu, J. (Participant Author), 2018, 在: 中欧商业评论. 10, 页码 58-66

  科研成果: 期刊稿件 › 期刊论文

• 中小企业国际化的新特征

  Tsai, T. (First Author) & Zhang, Y. (Participant Author), 2018, 在: 中国中小企业. 6, 页码 25-26

  科研成果: 期刊稿件 › 期刊论文
• 2017

  SME international business models: The role of context and experience

  Child, J. (First Author), Tsai, T. (Participant Author), Zhang, Y. (Participant Author), Narooz, R. (Participant Author), Marinova, S. (Participant Author), Hsieh, L. (Participant Author), Elbanna, S. (Participant Author), Puthusserry, P. (Participant Author) & Karmowska, J. (Participant Author), 2017, 在: Journal of World Business. 52, 5, 页码 664-679

  科研成果: 期刊稿件 › 期刊论文

  • Business Model 100%
  • International Business 60%
  • Specific Industry 40%
  • Markets 40%
  • Economic and Social Development 20%
  79 引用 (Web of Science)

  
• 2016

  从要素驱动向创新驱动转型——以浙江制造业为例

  Tsai, T. (First Author), Zhang, Y. (Participant Author) & Xu, J. (Participant Author), 2016, 在: 中欧商业评论. 8, 页码 60-65

  科研成果: 期刊稿件 › 期刊论文

• 中小企业国际化的新特征

  Tsai, T. (First Author), Zhang, Y. (First Author), Tsai, T. (First Author) & Zhang, Y. (Participant Author), 2016, 在: 中欧商业评论. 8, 页码 1

  科研成果: 期刊稿件 › 期刊论文
• 2015

  Mamma Mia! Made in China — Challenges in Developing the Musical Industry

  Tsai, T. (First Author) & Liu, S. (Participant Author), 2015, 在: Asian Case Research Journal. 19, 2, 页码 419-442

  科研成果: 期刊稿件 › 期刊论文

  • China 100%
  • Asia 83%
  • Chinese 66%
  • Company 50%
  • Teachers 33%

• 花间堂：茂盛地成长

  Tsai, T. (First Author), Xu, Z. (Participant Author) & Su, M. (Participant Author), 30 4月 2015, 18 页码.

  科研成果: 其它稿件 › 案例

  • Hotels 100%

• 花间堂：情怀客栈的商业蜕变 Blossom Hill: Metamorphosis of Inns with Nostalgic Sensation

  Tsai, T. (First Author), Luo, Z. (First Author), Tsai, T. (First Author), Su, M. (First Author), Zhang, Y. (First Author), Su, M. (Participant Author), Zhang, Y. (Participant Author) & 罗真 (Participant Author), 2015, 在: 中欧商业评论. 12, 页码 90-97

  科研成果: 期刊稿件 › 期刊论文
• 2014

  Strategic Responses of Multinational Corporations to Environmental Protection in Emerging Economies: The Case of the Petroleum and Chemical Sectors in Latin America and the Greater China Region

  Tsai, T. (First Author), Fossgard-Moser, T. (Participant Author) & Lu, Y. (Participant Author), 1 1月 2014, Green Growth: Managing the Transition to a Sustainable Economy. Springer Netherlands, 卷 8.

  科研成果: 书/报告/会议事项章节 › 图书章节

• Strategy in emerging economies and the theory of the firm

  Young, M. N. (First Author), Tsai, T. (Participant Author), Liu, S. (Participant Author), Ahlstrom, D. (Participant Author) & Wang, X. (Participant Author), 2014, 在: Asia Pacific Journal of Management. 31, 2, 页码 331-354

  科研成果: 期刊稿件 › 期刊论文

  • Emerging Economies 100%
  • Institutional Context 50%
  • Markets 50%
  • Economics 50%
  • Enterprise 50%
  110 引用 (Web of Science)

• 凡客诚品——成长之痛 （A）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 12 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 凡客诚品——成长之痛 （B）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 7 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%
• 2013

  Beijing Tianyu Communications: Winning in the 3G Era

  Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 2013, 在: Asian Case Research Journal. 17, 1, 页码 123-143

  科研成果: 期刊稿件 › 期刊论文

  • China 100%
  • International Business 75%
  • Business School 75%
  • Europe 75%
  • Case Studies 25%

• 绿海商机:化社会责任为竞争力

  刘书博 (Participant Author) & Tsai, T., 1 1月 2013, 复旦大学出版社. 184 页码

  科研成果: 书/报告 › 专著
• 2012

  2011 年中国家电及3C 产品市场

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 9 页码.

  科研成果: 其它稿件 › 案例

  • Specific Industry 100%
  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%

• Hard Choices: Best Buy and Five Star in China (A)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 19 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 44%
  • Markets 33%
  • Chinese 33%
  • Consumers 33%

• Hard Choices: Best Buy and Five Star in China (B)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 4 页码.

  科研成果: 其它稿件 › 案例

  • Market 100%
  • Consumer Behavior 100%
  • Operating Model 100%
  • Expectations 66%
  • Neglect 66%

• Mary Kay China: Making Chinese Women’s Lives Beautiful

  Tsai, T. (First Author), Liu, S. (Participant Author) & Zhi, N. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Women 85%
  • Chinese 57%
  • Cosmetics 42%
  • Company 28%

• The Electronics Retail Industry in China, 2011

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 55%
  • Specific Industry 44%
  • Markets 33%
  • Chinese 33%

• 百思买：试水中国（A）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 15 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%

• 百思买：试水中国（B）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 3 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%

• 中国企业CSR：知易行难

  Tsai, T. (First Author) & Tsai, T. (First Author), 2012, 在: 中欧商业评论. 12, 页码 1

  科研成果: 期刊稿件 › 期刊论文
• 2011

  Building a hospital alliance taiwan landseed medical alliance

  Lu, J.-F. R. (First Author), Tsai, T. (Participant Author) & Liu, S. (Participant Author), 2011, 在: Asian Case Research Journal. 15, 1, 页码 123-148

  科研成果: 期刊稿件 › 期刊论文

  • Healthcare 100%
  • Copyright Law 50%
  • Competitive Market 50%
  • Market 50%
  • Promotion 50%
  1 引用 (Web of Science)

• Confucian business practices and firm competitiveness: The case of Sinyi Real Estate

  Tsai, T. (First Author), Young, M. N. (Participant Author) & Cheng, B.-S. (Participant Author), 2011, 在: Frontiers of Business Research in China. 5, 3, 页码 317-343

  科研成果: 期刊稿件 › 期刊论文

  • Real Estate Sector 100%
  • Enterprises 66%
  • Practice 50%
  • Enterprise 50%
  • Literature 33%

• Disneyland in Hong Kong green challenge (A)

  Tsai, T. (First Author) & Liu, S. (Participant Author), 2011, 在: Asian Case Research Journal. 15, 2, 页码 177-200

  科研成果: 期刊稿件 › 期刊论文

  • Hong Kong 100%
  • Teachers 100%
  • International Business 100%
  • Business School 100%
  • China 100%

• Sinyi Real Estate in China

  Tsai, T. (First Author), Young, M. N. (Participant Author), Zheng, B. (Participant Author) & Liu, S. (Participant Author), 1 1月 2011, 18 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 100%
  • Market 100%
  • Business Model 66%
  • Real Estate Sector 66%

• “妈妈咪呀”中国造：理想与现实

  Tsai, T. (First Author), Liu, S. (Participant Author) & 支维墉 (Participant Author), 2011, 在: 中欧商业评论. 12, 页码 98-103

  科研成果: 期刊稿件 › 期刊论文

• 不止是引领者

  Tsai, T. (First Author) & Chen, D. (Participant Author), 2011, 在: 中欧商业评论. 12, 页码 106

  科研成果: 期刊稿件 › 期刊论文

• 玫琳凯：本土化卓越运营

  Tsai, T. (First Author), Liu, S. (Participant Author) & 支维墉 (Participant Author), 2011, 在: 中欧商业评论. 9, 页码 1

  科研成果: 期刊稿件 › 期刊论文
• 2010

  Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (A)

  Liu, S. (First Author), Liu, S. (Participant Author), Lu, S. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2010, 19 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (B)

  Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 1 1月 2010, 15 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (C)

  Tsai, T. (First Author), Lu, S. (Participant Author), Liu, S. (Participant Author) & Liu, S. (Participant Author), 1 1月 2010, 28 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• Hunghom Peninsula in Hong Kong (A), (B) & (C): A Realistic Call for Corporate Social Responsibilities

  Tsai, T. (First Author) & Liu, S. (Participant Author), 2010, 在: Asian Case Research Journal. 14, 1, 页码 117-140

  科研成果: 期刊稿件 › 期刊论文

  • Corporate Volunteering 100%
  • Hong Kong 100%
  • Teachers 100%
  • International Business 100%
  • Business School 100%