蔡 舒恒

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• 2024

  《不眠之夜》上海版：文化赋能商业，演艺市场的新物种

  蔡舒恒, 曹之静 & 张云路 , 30 4月 2024, 17 页码.

  科研成果: 其它稿件 › 案例

  • Art Market 100%
  • Performing Art 100%
  • Case Study 100%
  • Regional Market 100%
  • Theaters 100%

• 王品：在中国大陆的多元化战略取舍

  蔡舒恒, 朱琼 & 张云路 , 30 4月 2024, 15 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Diversification Strategy 100%
  • Mainland China 100%
  • Brand Management 100%
  • Specific Industry 100%
• 2018

  Wowprimes's Brand Diversification Strategy

  Tsai, S.-H. T., Zhu, Q., Zhang, Y. & Liu, J., 1 10月 2018, 15 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%

• 王品的品牌战略（A）

  蔡舒恒, 朱琼 & 张云路, 1 10月 2018, 13 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%

• 王品的品牌战略（B）

  蔡舒恒, 朱琼 & 张云路, 1 10月 2018, 12 页码.

  科研成果: 其它稿件 › 案例

  • Diversification Strategy 100%
  • Mainland China 100%
  • Chinese 33%
  • Capacity Building 33%
• 2015

  花间堂：茂盛地成长

  Tsai, T. (First Author), Xu, Z. (Participant Author) & Su, M. (Participant Author), 30 4月 2015, 18 页码.

  科研成果: 其它稿件 › 案例

  • Hotels 100%
• 2014

  凡客诚品——成长之痛 （A）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 12 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 凡客诚品——成长之痛 （B）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 7 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%
• 2012

  2011 年中国家电及3C 产品市场

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 9 页码.

  科研成果: 其它稿件 › 案例

  • Specific Industry 100%
  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%

• Hard Choices: Best Buy and Five Star in China (A)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 19 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 44%
  • Markets 33%
  • Chinese 33%
  • Consumers 33%

• Hard Choices: Best Buy and Five Star in China (B)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 4 页码.

  科研成果: 其它稿件 › 案例

  • Market 100%
  • Consumer Behavior 100%
  • Operating Model 100%
  • Expectations 66%
  • Neglect 66%

• Mary Kay China: Making Chinese Women’s Lives Beautiful

  Tsai, T. (First Author), Liu, S. (Participant Author) & Zhi, N. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Women 85%
  • Chinese 57%
  • Cosmetics 42%
  • Company 28%

• The Electronics Retail Industry in China, 2011

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 55%
  • Specific Industry 44%
  • Markets 33%
  • Chinese 33%

• 百思买：试水中国（A）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 15 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%

• 百思买：试水中国（B）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 3 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%
• 2011

  Sinyi Real Estate in China

  Tsai, T. (First Author), Young, M. N. (Participant Author), Zheng, B. (Participant Author) & Liu, S. (Participant Author), 1 1月 2011, 18 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 100%
  • Market 100%
  • Business Model 66%
  • Real Estate Sector 66%
• 2010

  Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (A)

  Liu, S. (First Author), Liu, S. (Participant Author), Lu, S. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2010, 19 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (B)

  Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 1 1月 2010, 15 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (C)

  Tsai, T. (First Author), Lu, S. (Participant Author), Liu, S. (Participant Author) & Liu, S. (Participant Author), 1 1月 2010, 28 页码.

  科研成果: 其它稿件 › 案例

  • Markets 100%
  • Market 100%
  • Mobile Phones 90%
  • Chinese 45%
  • Specific Industry 36%

• 北京天宇朗通通信设备有限责任公司：赢在3G时代 （A）

  Liu, S. (First Author), Liu, S. (Participant Author), Lu, S. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2010, 17 页码.

  科研成果: 其它稿件 › 案例

  • Specific Industry 100%
  • Manufacturing Industry 100%
  • Mobile Phones 100%
  • Mobile Phone 100%
  • Market Share 50%

• 北京天宇朗通通信设备有限责任公司：赢在3G时代 （B）

  Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 1 1月 2010, 10 页码.

  科研成果: 其它稿件 › 案例

  • Specific Industry 100%
  • Manufacturing Industry 100%
  • Mobile Phones 100%
  • Mobile Phone 100%
  • Market Share 50%

• 世界制造中心：中国移动电话行业的崛起

  Tsai, T. (First Author), Lu, S. (Participant Author), Liu, S. (Participant Author) & Liu, S. (Participant Author), 1 1月 2010, 18 页码.

  科研成果: 其它稿件 › 案例

  • Mobile Phone 100%
  • Telecommunication Industry 50%
  • Telecommunication 20%
  • Communication Equipment 10%
  • Reconfiguration 10%
• 2009

  Building a Hospital Alliance: Taiwan Landseed Medical Alliance

  Lu, R. (First Author), Tsai, T. (Participant Author) & Liu, S. (Participant Author), 1 1月 2009, 24 页码.

  科研成果: 其它稿件 › 案例

  • Restructuring 100%
  • Competitive Market 100%
  • Strategic Alliance 50%
  • Return 50%
  • Conferences 50%

• Sinyi Real Estate in Taiwan

  Tsai, T. (First Author), Liu, S. (Participant Author) & Zheng, B. (Participant Author), 1 1月 2009, 25 页码.

  科研成果: 其它稿件 › 案例

  • Philosophy 100%
  • Globalization 75%
  • Corporate Management 50%
  • Company 50%
  • Class 50%

• 建设医院联盟：台湾联新医疗联盟

  Tsai, T. (First Author), Liu, S. (Participant Author) & Lu, R. (Participant Author), 1 1月 2009, 24 页码.

  科研成果: 其它稿件 › 案例

  • Restructuring 100%
  • Strategic Alliance 100%
  • Competitive Market 100%
  • Financial Statement 100%
  • Strategic alliances 100%

• 台湾信义房屋

  Tsai, T. (First Author), Liu, S. (Participant Author) & Zheng, B. (Participant Author), 1 1月 2009, 21 页码.

  科研成果: 其它稿件 › 案例

  • Real Estate Sector 100%
  • Business Model 100%
  • Corporate Management 100%
  • Real Estate Agent 100%
  • Personnel 100%
• 2005

  Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (A)

  Tsai, T. (First Author) & Liu, S. (Participant Author), 1 1月 2005, 18 页码.

  科研成果: 其它稿件 › 案例

  • Corporate Volunteering 100%
  • Corporate Social Responsibility 100%
  • Hong Kong 100%
  • Business Environment 50%
  • Real Estate Market 50%

• Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (B)

  Tsai, T. (First Author) & Liu, S. (Participant Author), 1 1月 2005, 15 页码.

  科研成果: 其它稿件 › 案例

  • Corporate Volunteering 100%
  • Corporate Social Responsibility 100%
  • Hong Kong 100%
  • Business Environment 50%
  • Real Estate Market 50%

• Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (C)

  Tsai, T. (First Author) & Liu, S. (Participant Author), 1 1月 2005, 12 页码.

  科研成果: 其它稿件 › 案例

  • Corporate Social Responsibility 100%
  • Hong Kong 100%
  • Business Environment 50%
  • Real Estate Market 50%
  • Private Sector 50%