蔡 舒恒

Soo-Hung Terence Tsai

  • Associate Professor of Strategy and International Business, Strategy
  • ESG
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Case Studies

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  • 2024

    《不眠之夜》上海版：文化赋能商业，演艺市场的新物种

    Translated title of the contribution: Sleep No More in Shanghai: Disrupting Performing Arts Market蔡舒恒, 曹之静 & 张云路 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • 王品：在中国大陆的多元化战略取舍

    Translated title of the contribution: Wowprime: The Crossroads of Diversification Strategies in Mainland China蔡舒恒, 朱琼 & 张云路 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 2018

    Wowprimes's Brand Diversification Strategy

    Tsai, S.-H. T., Zhu, Q., Zhang, Y. & Liu, J., 1 Oct 2018, 15 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（A）

    Translated title of the contribution: Wowprime's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（B）

    Translated title of the contribution: Wowprimes's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 12 p.

    Research output: Other contribution › Case Studies

  • 2015

    花间堂：茂盛地成长

    Translated title of the contribution: Blossom Hill Hotels & Resorts: Growing and FlourishingTsai, T. (First Author), Xu, Z. (Participant Author) & Su, M. (Participant Author), 30 Apr 2015, 18 p.

    Research output: Other contribution › Case Studies

  • 2014

    凡客诚品——成长之痛 （A）

    Translated title of the contribution: Vancl — The Pain of Growth (A)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 凡客诚品——成长之痛 （B）

    Translated title of the contribution: Vancl — The Pain of Growth (B)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 2012

    2011 年中国家电及3C 产品市场

    Translated title of the contribution: The Electronics Retail Industry in China, 2011Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2012, 9 p.

    Research output: Other contribution › Case Studies

  • Hard Choices: Best Buy and Five Star in China (A)

    Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 19 p.

    Research output: Other contribution › Case Studies

  • Hard Choices: Best Buy and Five Star in China (B)

    Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 4 p.

    Research output: Other contribution › Case Studies

  • Mary Kay China: Making Chinese Women’s Lives Beautiful

    Tsai, T. (First Author), Liu, S. (Participant Author) & Zhi, N. (Participant Author), 1 Jan 2012, 12 p.

    Research output: Other contribution › Case Studies

  • The Electronics Retail Industry in China, 2011

    Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2012, 12 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（A）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (A)Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 15 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（B）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (B)Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 3 p.

    Research output: Other contribution › Case Studies

  • 2011

    Sinyi Real Estate in China

    Tsai, T. (First Author), Young, M. N. (Participant Author), Zheng, B. (Participant Author) & Liu, S. (Participant Author), 1 Jan 2011, 18 p.

    Research output: Other contribution › Case Studies

  • 2010

    Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (A)

    Liu, S. (First Author), Liu, S. (Participant Author), Lu, S. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2010, 19 p.

    Research output: Other contribution › Case Studies

  • Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (B)

    Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 1 Jan 2010, 15 p.

    Research output: Other contribution › Case Studies

  • Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (C)

    Tsai, T. (First Author), Lu, S. (Participant Author), Liu, S. (Participant Author) & Liu, S. (Participant Author), 1 Jan 2010, 28 p.

    Research output: Other contribution › Case Studies

  • 世界制造中心：中国移动电话行业的崛起

    Translated title of the contribution: Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (C)Tsai, T. (First Author), Lu, S. (Participant Author), Liu, S. (Participant Author) & Liu, S. (Participant Author), 1 Jan 2010, 18 p.

    Research output: Other contribution › Case Studies

  • 北京天宇朗通通信设备有限责任公司：赢在3G时代 （A）

    Translated title of the contribution: Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (A)Liu, S. (First Author), Liu, S. (Participant Author), Lu, S. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2010, 17 p.

    Research output: Other contribution › Case Studies

  • 北京天宇朗通通信设备有限责任公司：赢在3G时代 （B）

    Translated title of the contribution: Beijing Tianyu Communication Co. Ltd.: Winning in the 3G Era (B)Tsai, T. (First Author), Liu, S. (Participant Author), Liu, S. (Participant Author) & Lu, S. (Participant Author), 1 Jan 2010, 10 p.

    Research output: Other contribution › Case Studies

  • 2009

    Building a Hospital Alliance: Taiwan Landseed Medical Alliance

    Lu, R. (First Author), Tsai, T. (Participant Author) & Liu, S. (Participant Author), 1 Jan 2009, 24 p.

    Research output: Other contribution › Case Studies

  • Sinyi Real Estate in Taiwan

    Tsai, T. (First Author), Liu, S. (Participant Author) & Zheng, B. (Participant Author), 1 Jan 2009, 25 p.

    Research output: Other contribution › Case Studies

  • 台湾信义房屋

    Translated title of the contribution: Sinyi Real Estate in TaiwanTsai, T. (First Author), Liu, S. (Participant Author) & Zheng, B. (Participant Author), 1 Jan 2009, 21 p.

    Research output: Other contribution › Case Studies

  • 建设医院联盟：台湾联新医疗联盟

    Translated title of the contribution: Building a Hospital Alliance: Taiwan Landseed Medical AllianceTsai, T. (First Author), Liu, S. (Participant Author) & Lu, R. (Participant Author), 1 Jan 2009, 24 p.

    Research output: Other contribution › Case Studies

  • 2005

    Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (A)

    Tsai, T. (First Author) & Liu, S. (Participant Author), 1 Jan 2005, 18 p.

    Research output: Other contribution › Case Studies

  • Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (B)

    Tsai, T. (First Author) & Liu, S. (Participant Author), 1 Jan 2005, 15 p.

    Research output: Other contribution › Case Studies

  • Hunghom Peninsula in Hong Kong: A Realistic Call for Corporate Social Responsibility (C)

    Tsai, T. (First Author) & Liu, S. (Participant Author), 1 Jan 2005, 12 p.

    Research output: Other contribution › Case Studies