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  • Case Studies

    猪八戒网：腾云中的迭代升级

    Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（A）

    Translated title of the contribution: Wowprime's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（B）

    Translated title of the contribution: Wowprimes's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 12 p.

    Research output: Other contribution › Case Studies

  • 王品：在中国大陆的多元化战略取舍

    Translated title of the contribution: Wowprime: The Crossroads of Diversification Strategies in Mainland China蔡舒恒, 朱琼 & 张云路 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 环绮化工（上海）有限公司：中间商面临的威胁

    Translated title of the contribution: WWRC Shanghai: The Threat to the MiddlemanJenster, P. V. & Xu, L., 1 Jan 2008, 14 p.

    Research output: Other contribution › Case Studies

  • 环莘：是否转战共享童车？

    Translated title of the contribution: Huanxin: Pivoting to Shared Strollers?周东生 & 阮丽旸, 30 Jun 2021, 8 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（A）康养旅游业的商业模式创新

    Translated title of the contribution: Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry张文清, 薛文婷 & 忻榕, 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（B）医疗与旅游相结合

    Translated title of the contribution: Grand Resort Bad Ragaz (B): When Medicine Meets Tourism张文清, 薛文婷 & 忻榕, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 瑞安房地产：CEO继任（A）

    Translated title of the contribution: Shui On Land (SOL): The Next CEO (A)Liang, N. & Lin, S., 1 Jan 2012, 15 p.

    Research output: Other contribution › Case Studies

  • 瑞安房地产：CEO继任 （B）

    Translated title of the contribution: Shui On Land (SOL): The Next CEO (B)Lin, S. & Liang, N., 1 Dec 2014, 2 p.

    Research output: Other contribution › Case Studies

  • 瑞安房地产：CEO 继任（C）

    Translated title of the contribution: Shui On Land (SOL): The Next CEO (C)梁能, 林淑 & 张丽, 27 Feb 2023, 10 p.

    Research output: Other contribution › Case Studies

  • 瑞幸咖啡：星巴克的中国挑战者

    Translated title of the contribution: Luckin Coffee：Starbucks' Challenger in ChinaLin, C., 30 Jun 2019, 30 p.

    Research output: Other contribution › Case Studies

  • 瑞幸：“涅槃重生”之路

    Translated title of the contribution: Luckin: Rising from the Ashes梁超 & 朱琼, 10 Apr 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 瑞幸：咖啡杯里的造假风暴

    Translated title of the contribution: Luckin: From Brewing Coffee To Brewing FraudChan, R., 陈世敏, Law, J. & Sun, S. Y. J., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 瑞金医院：智慧医院建设及平台化探索

    Translated title of the contribution: Ruijin Hospital: Embarking on a Smart Hospital Journey and Exploring a Digital Medicine Platform朱晓明, 蔺亚男, 赵丽缦 & 朱奕帆 , 25 Aug 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 田鼠系统公司的治理之痛

    Translated title of the contribution: Voles System's Bribery Accusations in ChinaChng, D. H. M., Zhao, L. & Pi, X., 30 Jun 2020, 13 p.

    Research output: Other contribution › Case Studies

  • 申洲国际集团

    Translated title of the contribution: Shenzhou International Group张维炯 & 赵丽缦 , 1 Oct 2018, 20 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（A）：从搞笑主播到带货直播

    Translated title of the contribution: The Crazy Yang Bros (A): Revolutionizing Live Commerce with Comedy娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 6 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（B）：探索直播切片市场

    Translated title of the contribution: The Crazy Yang Bros (B): Pioneering Livestream Clip Distribution娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 4 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（C）：创立灵活众包平台

    Translated title of the contribution: The Crazy Yang Bros (C): Innovating with a New Crowdsourcing Platform娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 4 p.

    Research output: Other contribution › Case Studies

  • 百威亚太分拆上市（A）：本地化财务战略

    Translated title of the contribution: Budweiser APAC Spinoff (A): The Financial Strategy for Localization陈世敏, Erkens, D. H. & 薛文婷, 1 May 2022, 11 p.

    Research output: Other contribution › Case Studies

  • 百威亚太分拆上市（B）：本地化财务战略

    Translated title of the contribution: Budweiser APAC Spinoff (B): The Financial Strategy for Localization陈世敏, Erkens, D. H. & 薛文婷, 1 May 2022, 3 p.

    Research output: Other contribution › Case Studies

  • 百安居中国的人力资源管理：升级行动（A）

    Translated title of the contribution: Human Resource Management in B&Q China: Upgrading Action (A)Chen, S., 1 Jan 2005, 7 p.

    Research output: Other contribution › Case Studies

  • 百安居中国的人力资源管理：升级行动（B）

    Translated title of the contribution: Human Resource Management in B&Q China: Upgrading Action (B)Chen, S., 1 Jan 2005, 12 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（A）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (A)Tsai, T., Zhu, J. & Xu, L., 1 Jan 2012, 15 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（B）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (B)Tsai, T., Zhu, J. & Xu, L., 1 Jan 2012, 3 p.

    Research output: Other contribution › Case Studies

  • 百瑞源：直播电商的思考

    Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 盒马——中国零售市场的新物种（A）：商业模式演变

    Translated title of the contribution: Freshippo: A New Species in Chinese Retail (A)– Business Model Evolution张文清 & 朱琼, 30 Jun 2019, 14 p.

    Research output: Other contribution › Case Studies

  • 盒马——中国零售市场的新物种（B）：数据驱动核心能力

    Translated title of the contribution: Freshippo: A New Species in Chinese Retail (B)– Data-Driven Core Competencies张文清 & 朱琼 , 30 Jun 2019, 9 p.

    Research output: Other contribution › Case Studies

  • 盒马：零售新物种能否开创数智新优势？

    Translated title of the contribution: Freshippo: Can a New Retail Species Gain Competitive Edge with Digital Intelligence?陈威如, 吴璠 & 王节祥 , 25 Aug 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 盛大文学：筑造云中书城

    Translated title of the contribution: Shanda Cloudary: Building an Online Literature PlatformDong, L., Xu, L. & Chen, W., 1 Jan 2012, 20 p.

    Research output: Other contribution › Case Studies

  • 研华科技：产业物联网生态“进化论”

    Translated title of the contribution: Advantech: Evolution of Its IoT Ecosystem Strategy白果, 赵丽缦 & 王真容 , 1 Oct 2018, 19 p.

    Research output: Other contribution › Case Studies

  • 确定和处理资产负债表差异：利用财务结构报表，对美国、中国和法国的石油天然气公司进行比较分析

    Translated title of the contribution: Identifying and Coping with Balance Sheet Differences: A Comparative Analysis of U.S., Chinese and French Oil and Gas Firms Using the “Statement of Financial Structure”Stolowy, H., Ding, Y. & Entwistle, G., 1 Jan 2008, 16 p.

    Research output: Other contribution › Case Studies

  • 碧桂园与国强公益基金会的教育扶贫

    Translated title of the contribution: Educational Charity by Country Garden and Guoqiang Foundation李秀娟 & 鞠慧蓉, 29 Jul 2022, 15 p.

    Research output: Other contribution › Case Studies

  • 祥源开发齐云山：山上与山下

    Translated title of the contribution: Sunriver: Developing the Qiyun Mountain芮萌 & 陈炳亮, 10 Apr 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 科大讯飞：从智能语音到人工智能的创新路

    Translated title of the contribution: iFLY TEK: A Tech Innovator's Journey toward AI朱晓明 & 钱文颖 , 1 Oct 2018, 19 p.

    Research output: Other contribution › Case Studies

  • 空调经销商：维达的烦恼

    Translated title of the contribution: Weida: The Sorrows of an Air Conditioning DistributorZhao, X., Yang, Q. & Xu, L., 11 Jul 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 第一反应：数字经济时代的全民互助急救平台

    Translated title of the contribution: First Respond: A Social Platform for Mutual Aid in Emergencies in the Era of the Digital Economy朱晓明, 钱文颖 & 朱奕帆 , 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • 米其林：领导力变革（A）

    Translated title of the contribution: Leading Change at Michelin's Shanghai Factory (A)Lee, J. S. K., Zhong, W., Zhu, J. & Xie, C., 1 Jan 2009, 6 p.

    Research output: Other contribution › Case Studies

  • 米其林：领导力变革（B）

    Translated title of the contribution: Leading Change at Michelin's Shanghai Factory (B)Lee, J. S. K., Zhong, W., Zhu, J. & Xie, C., 1 Jan 2012, 9 p.

    Research output: Other contribution › Case Studies

  • 红领集团：父女接力，战略转型在路上（A）

    Translated title of the contribution: Red Collar Group: Succession and Strategic Transformation (A)Lee, J. S. K. & Zhao, L., 1 Sept 2016, 13 p.

    Research output: Other contribution › Case Studies

  • 红领集团：父女接力，战略转型在路上（B）

    Translated title of the contribution: Red Collar Group: Succession and Strategic Transformation (B)Lee, J. S. K. & Zhao, L., 1 Aug 2016, 16 p.

    Research output: Other contribution › Case Studies

  • 绿色饮食倡导者OATLY：如何开启中国大市场？

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 美的：职业经理人的接班

    Translated title of the contribution: Midea Group: Founder-CEO Succession in a Chinese Home Appliance MakerLee, J. S. K. & Zhao, L., 1 Aug 2016, 19 p.

    Research output: Other contribution › Case Studies

  • 老凤凰碰上小黄车：颠覆与应变

    Translated title of the contribution: Phoenix: Facing the Disruptive Challenges of the Bike-Sharing TideChang, WC. & Zhu, Q., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 老帅的新挑战——联想集团董事长柳传志

    Translated title of the contribution: Lenovo Group Chairman Chuanzhi Liu: New Challenges for a VeteranLee, J. S. K. & Liu, S., 1 Jan 2010, 14 p.

    Research output: Other contribution › Case Studies

  • 老爸评测：一家社会企业的两难抉择

    Translated title of the contribution: Daddy Lab: A Chinese Social Enterprise's DilemmaChng, D. H. M., 赵丽缦, Lee, B. Y., Moran, P. & 孙鹤鸣, 30 Apr 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 老钱的烦恼：私营中小型企业的人力资源谜局

    Translated title of the contribution: Qingfeng Textile Company: The Challenges of Recruiting, Training and Retaining Talent in SMEsVelamuri, S. R. & Fu, X., 1 Jan 2009, 10 p.

    Research output: Other contribution › Case Studies

  • 联想2009（A）：柳传志复出

    Translated title of the contribution: Lenovo 2009 (A): The Role of Board Chairman in a TurnaroundLiang, N., Zhao, Z. & Useem, M., 1 Dec 2014, 17 p.

    Research output: Other contribution › Case Studies

  • 联想系列案例一：世纪之交的选择

    Translated title of the contribution: Lenovo (A): Choice at the Turn of the Century丁远, 张华 & 董梁 , 1 Jan 2001, 7 p.

    Research output: Other contribution › Case Studies