Marketing

Postal address
China

128 Journal
76 Case Studies
37 Report
20 Working paper
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1 - 50 out of 272 results

2025
Blaming the Strawless Brickmaker: Constraint Neglect in Judging Decision Quality
Li, X. & Hsee, C. K., Jan 2025, In: Journal of Behavioral Decision Making. 38, 1, 19 p., e70006.
Research output: Contribution to journal › Journal
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing.
Research output: Contribution to journal › Journal

Open Access
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4 Downloads (Pure)
2024

2023年中国首席营销官（CMO）调查报告
Translated title of the contribution: The 2023 CMO Survey Report in China王高 (Editor) & 崔洪波 (Editor), 2024, 80 p.
Research output: Book/Report › Report

Open Access
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213 Downloads (Pure)
2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024
Research output: Book/Report › Report

Open Access
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852 Downloads (Pure)
2024 ESG白皮书
Translated title of the contribution: 2024 ESG WHITE PAPER汪泓, 杜道明, 王雅瑾, 何梓晴, 濮方可, 李秀娟, 陈世敏 & 芮萌, 20 Apr 2024
Research output: Book/Report › Report

Open Access
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868 Downloads (Pure)
Cherry-Picking Tolerance About Untruthful News
Li, X., Hsee, C. K. & Wang, S., Dec 2024, In: Journal of Behavioral Decision Making. 37, 5, 13 p., e70003.
Research output: Contribution to journal › Journal
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.
Research output: Contribution to journal › Journal

Open Access
File
1 Citation (Web of Science)

149 Downloads (Pure)
Citations
Citation Indexes: 1
Captures
Readers: 32
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FILA斐乐：一个在中国快速崛起的时尚运动品牌
Translated title of the contribution: FILA: The Rapid Rise of a Fashion Sports Brand in China王高 & 曹之静 , 30 Apr 2024, 17 p.
Research output: Other contribution › Case Studies
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., 28 May 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.
Research output: Contribution to journal › Journal

Open Access
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3 Downloads (Pure)
Captures
Readers: 19
Mentions
News Mentions: 1
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How Users Drive Value in Two-sided Markets Platform Designs That Matter 1
Zhou, Z., Zhang, L. & Van Alstyne, M., Mar 2024, In: MIS Quarterly. 48, 1, p. 1-30 30 p.
Research output: Contribution to journal › Journal
3 Citations (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 29
see details
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 22
Mentions
News Mentions: 1
see details
Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.
Research output: Other contribution › Case Studies
When and why a large audience non-normatively inflates the perceived competence of actors
Qiu, T., Li, X. & Lu, J., Aug 2024, In: International Journal of Psychology. 59, p. 727-727 1 p.
Research output: Contribution to journal › Meeting Abstract › peer-review
海马体：摄影界的新物种
Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.
Research output: Other contribution › Case Studies
破“卷”与突围
王高, 2024, In: 经理人. 10, p. 22-24 3 p.
Research output: Contribution to journal › Journal
2023

2023 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023
Research output: Book/Report › Report

Open Access
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315 Downloads (Pure)
2023 ESG白皮书
Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), 8 Apr 2023
Research output: Book/Report › Report

Open Access
File

3459 Downloads (Pure)
Decoupling in international business: The 'new' vulnerability of globalization and MNEs' response strategies
Cui, V. (First Author), Vertinsky, I. (Participant Author), Wang, Y. (Participant Author) & Zhou, D. (Participant Author), 2023, In: Journal of International Business Studies. 54, 8, p. 1562-1576 15 p.
Research output: Contribution to journal › Journal
23 Citations (Web of Science)
Citations
Citation Indexes: 36
Captures
Readers: 130
Mentions
News Mentions: 1
see details
eStroke: How to Align Stakeholders and Reach Sustainability
Bouteiller, E., Chicoye, A. & Liu, L., 25 Aug 2023, 15 p.
Research output: Other contribution › Case Studies
Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Zheng, Y., Qi, W. & Park, C. H., 2023, In: Journal of Operations Management. 19 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 24
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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.
Research output: Contribution to journal › Journal
5 Citations (Web of Science)
Citations
Citation Indexes: 7
Captures
Readers: 40
Mentions
Blog Mentions: 1
News Mentions: 5
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Information Design of Online Platforms
Tony Ke, T., Lin, S. & Lu, M. Y., 2023, EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation. London, United kingdom, p. 912 -
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Opdivo: The Hard Way to Birth (A)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 19 p.
Research output: Other contribution › Case Studies
Opdivo: The Hard Way to Birth (B)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 3 p.
Research output: Other contribution › Case Studies
Peak sales time prediction in new product sales: Can a product manager rely on it?
Krishnan, T. V., Feng, S. & Jain, D., Oct 2023, In: Journal of Business Research. 165, 11 p., 114054.
Research output: Contribution to journal › Journal

Open Access
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192 Downloads (Pure)
Citations
Citation Indexes: 2
Captures
Readers: 42
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Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond
Yang, Y., Li, X. & Hsee, C. K., 2023, In: Consumer Psychology Review. 6, 1, p. 121-132 12 p.
Research output: Contribution to journal › Journal
Captures
Readers: 9
see details
The Essential Book of Business and Life Quotations
Turpin, D. V. (Editor), 2023, 1 ed. Anthem Press.
Research output: Book/Report › Monograph
The political economy and dynamics of bifurcated world governance and the decoupling of value chains: An alternative perspective
Vertinsky, I. (First Author), Kuang, Y. (Participant Author), Zhou, D. (Participant Author) & Cui, V. (Participant Author), 2023, In: Journal of International Business Studies. 54, 7, p. 1351-1377 27 p.
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 22
Captures
Readers: 82
Mentions
Blog Mentions: 1
News Mentions: 8
see details
The Psychology of Negative-Sum Competition in Strategic Interactions
Hsee, C. K. (First Author), Zeng, Y., Li, X. & Imas, A., 2023, In: Journal of Personality and Social Psychology. 11 p.
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
Citations
Citation Indexes: 1
Captures
Readers: 10
Mentions
Blog Mentions: 1
see details
What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms
Song, Y. A., Zhang, L., Ma, L. & Bose, I., 2023, In: Decision Support Systems. 171
Research output: Contribution to journal › Journal
绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
贝泰妮：多触点数字时代持续打造国货品牌力
Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
2022

2021 China Business Survey: On Business Performance and Adjustments of Companies in China during the COVID-19 Period
Wu, H., Xu, B., Zhou, D., Chen, D., Li, R. & Ruan, L., 2022
Research output: Book/Report › Report

Open Access
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2021中国商业报告: 关于新冠肺炎疫情期间在华企业商业运营绩效和调整的调查
Translated title of the contribution: 2021 China Business Survey: On Business Performance and Adjustments of Companies in China during the COVID-19 Period巫厚玮, 许斌, 周东生, 陈丹妮, 李若诗 & 阮丽旸, 2022
Research output: Book/Report › Report

Open Access
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200 Downloads (Pure)
2021全球品牌战略与时尚产业白皮书: 全球战略视角下的可持续时尚与年轻新消费
Qi, W. (Editor), He, J. (Editor), 魏天天 (Editor), LI, E. (Editor), 李菁华 (Editor), 薛文婷 (Editor), Liu, G. (Editor), Wang, F. (Editor), ZHANG, H. (Editor), Xu, A. (Editor), 刘秋婷 (Editor) & 李豆豆 (Editor), 2022, 50 p.
Research output: Book/Report › Report

Open Access
File

2497 Downloads (Pure)
2022 CEIBS ESG White Paper
He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Lee, J. S. K. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor), Wang, Y. (Editor) & Guo, M. (Editor), 2022
Research output: Book/Report › Report

Open Access
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1367 Downloads (Pure)
2022 ESG白皮书
Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor), 王雅瑾 (Editor) & 郭敏 (Editor), 10 May 2022
Research output: Book/Report › Report

Open Access
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267 Downloads (Pure)
2022 Global Branding Strategy & Fashion Industry White Paper: the Commercial Value of Culture from a Global Strategy Perspective
Qi, W. (Editor), Zhang, Y. (Editor), Lu, M. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E. (Editor), Zou, Y. (Editor), Cao, J. (Editor), Zhao, E. (Editor), Liu, L. (Editor) & 李豆豆 (Editor), 2022, 61 p.
Research output: Book/Report › Report

Open Access
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612 Downloads (Pure)
2022全球品牌战略与时尚产业白皮书: 全球战略视角下的文化商业力
Wang, Q. (Editor), Zhang, Y. (Editor), Lu, Y. (Editor), Li, X. (Editor), Chen, Z. (Editor), 魏天天 (Editor), LI, E., ZOU, Z., Cao, Z. (Editor), Zhao, L. (Editor), Liu, G. (Editor) & 李豆豆 (Editor), 2022, 117 p.
Research output: Book/Report › Report

Open Access
File

2984 Downloads (Pure)
A conceptual framework of contemporary luxury consumption
Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.
Research output: Contribution to journal › Journal
32 Citations (Web of Science)
Citations
Citation Indexes: 55
Captures
Readers: 323
Mentions
News Mentions: 2
Social Media
Shares, Likes & Comments: 1
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A framing effect in the judgment of discrimination
Hsee, C. K. (First Author) & Li, X. (Participant Author), 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 47
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 5
Captures
Readers: 18
see details
ApiYoo: A New Breed of Entrepreneurship
Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.
Research output: Other contribution › Case Studies
Designing the content of advertising in a differentiated market
Soberman, D. A. (First Author) & Xiang, Y. (Participant Author), Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 83
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Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach
Lotfi, A. (First Author), Jiang, Z. (Participant Author), Lotfi, A. (Participant Author) & Jain, D. C. (Participant Author), 2022, In: Information Systems Research.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 5
Captures
Readers: 27
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Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., Dec 2022, SSRN, 33 p.
Research output: Working paper › Preprint

Open Access
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77 Downloads (Pure)
Usage
Abstract Views: 402
Downloads: 88
Captures
Readers: 2
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"It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
Li, X. (First Author), Hsee, C. (Participant Author) & O'Brien, E. (Participant Author), 4 Nov 2022, In: Journal of Marketing Research. 18 p.
Research output: Contribution to journal › Journal
6 Citations (Web of Science)
Citations
Citation Indexes: 10
Captures
Readers: 21
Mentions
News Mentions: 1
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L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods
Wang, Y., XU, A. & Zhang, Y., 2022, In: Journal of Consumer Research.
Research output: Contribution to journal › Journal
13 Citations (Web of Science)
Citations
Citation Indexes: 1
Captures
Readers: 68
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Predicting upgrade timing for successive product generations: An exponential-decay proportional hazard model
Qu, X. (First Author), Lotfi, A. (Participant Author), Jain, D. C. (Participant Author) & Jiang, Z. (Participant Author), 2022, In: Production and Operations Management. 31, 5, p. 2067-2083 17 p.
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 3
Captures
Readers: 23
Mentions
News Mentions: 1
see details
Rare Diseases Are Not Rare in China: What can be done more for this Special Category of Patients (CEIBS Working Paper, No. 046/2022/MKT/POM, 2022)
Bouteiller, E., Mar 2022.
Research output: Working paper

Open Access
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298 Downloads (Pure)
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.
Research output: Contribution to journal › Journal

Open Access
File
4 Citations (Web of Science)

102 Downloads (Pure)
Citations
Citation Indexes: 4
Captures
Readers: 18
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