Marketing

Postal address
China

115 Journal
68 Case Studies
33 Report
18 Working paper
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100 - 150 out of 272 results

L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2007, In: Recherche et Applications en Marketing. 22, 2, p. 76-92
Research output: Contribution to journal › Journal
Captures
Readers: 5
see details
Li-Ning: Make the Change
Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.
Research output: Other contribution › Case Studies
Linking Team Agility to Market Performance(CEIBS Working Paper, No. 028/2020/MKT, 2020)
Lin, C., Jul 2020, (In preparation).
Research output: Working paper

File
62 Downloads (Pure)
Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China
Zhou, N. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2013, In: Journal of Advertising. 32, 2, p. 45-54
Research output: Contribution to journal › Journal
9 Citations (Web of Science)
Citations
Citation Indexes: 24
Policy Citations: 1
Captures
Readers: 54
see details
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 22
Mentions
News Mentions: 1
see details
Managing Convenience(CEIBS Working Paper, No. 027/2020/MKT, 2020)
Lin, C., Jul 2020, (In preparation).
Research output: Working paper

File
61 Downloads (Pure)
Marketing Revealed: Challenging the Myths
Burgers, W. P. (Participant Author), 1 Jan 2008, AIAA. 208 p.
Research output: Book/Report › Monograph
Market Leaders in China: Will the Strong Become Stronger?
Zhou, D. (First Author), Fernandez, J. A. (Participant Author) & Xu, B. (Participant Author), 2015, In: The Link. 3, p. 1
Research output: Contribution to journal › Journal
Modeling privatization as a firm strategy in transition economies
Li, S. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2005, In: Journal of Business Research. 58, 1, p. 37-44
Research output: Contribution to journal › Journal
4 Citations (Web of Science)
Citations
Citation Indexes: 11
Captures
Readers: 35
see details
Modeling Product Diffusion and Repeat Purchases: A Fractional Calculus-Based Approach（CEIBS Working Paper, No. 040/2020/MKT, 2020）
Lotfi, A., Jiang, Z. & Jain, D. C., Aug 2020.
Research output: Working paper

Open Access
File
78 Downloads (Pure)
Multiple‐Winner Award Rules in Online Procurement Auctions
Wang, Q. (First Author), Jiang, X. (Participant Author), Xie, J. (Participant Author) & Feng, J. (Participant Author), 2019, In: Production and Operations Management. 28, 10, p. 2533-2551
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 8
Captures
Readers: 28
see details
New vistas for marketing strategy: digital, data-rich, and developing market (D-3) environments
Sridhar, S. (First Author) & Fang, E. (Participant Author), 2019, In: Journal of the Academy of Marketing Science. 47, 6, p. 977-985
Research output: Contribution to journal › Journal
18 Citations (Web of Science)
Citations
Citation Indexes: 39
Captures
Readers: 391
Social Media
Shares, Likes & Comments: 7
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Opdivo: The Hard Way to Birth (A)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 19 p.
Research output: Other contribution › Case Studies
Opdivo: The Hard Way to Birth (B)
Bouteiller, E., Liu, L. & Wu Pei , 1 Jun 2023, 3 p.
Research output: Other contribution › Case Studies
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Zhou, D. & Ruan, L., 30 Jun 2021, 10 p.
Research output: Other contribution › Case Studies
Peak sales time prediction in new product sales: Can a product manager rely on it?
Krishnan, T. V., Feng, S. & Jain, D., Oct 2023, In: Journal of Business Research. 165, 11 p., 114054.
Research output: Contribution to journal › Journal

Open Access
File
195 Downloads (Pure)
Citations
Citation Indexes: 2
Captures
Readers: 42
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Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)
Qu, X., Lotfi, A., Jiang, Z. & Jain, D. C., Nov 2020.
Research output: Working paper

Open Access
File
103 Downloads (Pure)
Predicting upgrade timing for successive product generations: An exponential-decay proportional hazard model
Qu, X. (First Author), Lotfi, A. (Participant Author), Jain, D. C. (Participant Author) & Jiang, Z. (Participant Author), 2022, In: Production and Operations Management. 31, 5, p. 2067-2083 17 p.
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 4
Captures
Readers: 24
Mentions
News Mentions: 1
see details
Properties of Trust: An Analytical View
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: Organizational Behavior and Human Decision Processes. 69, 1, p. 67-73
Research output: Contribution to journal › Journal
39 Citations (Web of Science)
Citations
Citation Indexes: 96
Captures
Readers: 104
see details
Rare Diseases Are Not Rare in China: What can be done more for this Special Category of Patients (CEIBS Working Paper, No. 046/2022/MKT/POM, 2022)
Bouteiller, E., Mar 2022.
Research output: Working paper

Open Access
File
300 Downloads (Pure)
Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond
Yang, Y., Li, X. & Hsee, C. K., 2023, In: Consumer Psychology Review. 6, 1, p. 121-132 12 p.
Research output: Contribution to journal › Journal
Captures
Readers: 9
see details
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.
Research output: Contribution to journal › Journal

Open Access
File
4 Citations (Web of Science)

104 Downloads (Pure)
Citations
Citation Indexes: 4
Captures
Readers: 18
see details
Ruhnn: Marketing Influencers
Lin, C. & Cao, Z., 30 Jun 2021, 16 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (A)
Burgers, W. P. (First Author), Chen, J. (Participant Author) & Li, J. (Participant Author), 1 Dec 2014, 6 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (B)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 10 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (C)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 17 p.
Research output: Other contribution › Case Studies
Shanghai Goldpartner Biotech Company Ltd. (D)
Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Dec 2014, 14 p.
Research output: Other contribution › Case Studies
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.
Research output: Other contribution › Case Studies
Supply chain collaboration for sustainability: A literature review and future research agenda
Chen, L. (First Author), Zhao, X. (Participant Author), Price, L. J. (Participant Author), Zhu, W. (Participant Author), Tang, O. (Participant Author) & Zhang, S. (Participant Author), 2017, In: International Journal of Production Economics. 194, SI, p. 73-87
Research output: Contribution to journal › Journal
220 Citations (Web of Science)
Citations
Citation Indexes: 403
Policy Citations: 1
Captures
Readers: 1142
see details
Survey on CEIBS Senior Care Market
Zhou, D. & Ruan, L., 2021
Research output: Book/Report › Report
The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 25
see details
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Citations
Citation Indexes: 5
Captures
Readers: 39
see details
The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the US, China, and Hong Kong
Li, S. (First Author), Zhou, D. (Participant Author) & Karande, K. (Participant Author), 2009, In: Journal of Business Ethics. 88, p. 453-471
Research output: Contribution to journal › Journal
9 Citations (Web of Science)
Citations
Citation Indexes: 19
Captures
Readers: 51
see details
The effects of product-harm crisis on brand performance
Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2010, In: International Journal of Market Research. 52, 4, p. 443-458
Research output: Contribution to journal › Journal
The emergence of private ownership in China
Li, S. (First Author), Zhou, D. (Participant Author) & Vertinsky, I. (Participant Author), 2004, In: Journal of Business Research. 57, 10, p. 1145-1152
Research output: Contribution to journal › Journal
10 Citations (Web of Science)
Citations
Citation Indexes: 19
Policy Citations: 1
Captures
Readers: 33
see details
The Essential Book of Business and Life Quotations
Turpin, D. V. (Editor), 2023, 1 ed. Anthem Press.
Research output: Book/Report › Monograph
The impact of a product-harm crisis on customer perceived value
Ma, B. (First Author), Wang, G. (Participant Author), Zhang, L. (Participant Author) & Li, F. (Participant Author), 2014, In: International Journal of Market Research. 56, 3, p. 341-366
Research output: Contribution to journal › Journal
5 Citations (Web of Science)
Citations
Citation Indexes: 2
Captures
Readers: 15
Mentions
References: 1
see details
The Impact of Introducing a Customer Loyalty Program on Category Sales and Profitability (CEIBS Working Paper, No. 026/2020/MKT, 2020)
Lin, C., Jul 2020, (In preparation).
Research output: Working paper

File
138 Downloads (Pure)
The impact of self-construal on aesthetic preference for angular versus rounded shapes
Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2006, In: Personality and Social Psychology Bulletin. 32, 6, p. 794-805
Research output: Contribution to journal › Journal
99 Citations (Web of Science)
Citations
Citation Indexes: 160
Captures
Readers: 198
Mentions
Blog Mentions: 1
see details
The many faces of multi-firm alliances: Lessons for managers
Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, In: California Management Review. 39, 3, p. 101-117
Research output: Contribution to journal › Journal
The Marketing You Never Knew: Practical New Thinking and Old Truths I Teach to the Best Managers of the Best Companies Worldwide
Burgers, W. P. (Participant Author), 1 Jan 2004, 1 ed. Amsterdam Press. 185 p.
Research output: Book/Report › Monograph
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, In: Journal of Consumer Research.
Research output: Contribution to journal › Journal
14 Citations (Web of Science)
Citations
Citation Indexes: 14
Captures
Readers: 80
Mentions
News Mentions: 7
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The political economy and dynamics of bifurcated world governance and the decoupling of value chains: An alternative perspective
Vertinsky, I. (First Author), Kuang, Y. (Participant Author), Zhou, D. (Participant Author) & Cui, V. (Participant Author), 2023, In: Journal of International Business Studies. 54, 7, p. 1351-1377 27 p.
Research output: Contribution to journal › Journal
Citations
Citation Indexes: 22
Captures
Readers: 83
Mentions
Blog Mentions: 1
News Mentions: 8
see details
The Psychology of Negative-Sum Competition in Strategic Interactions
Hsee, C. K. (First Author), Zeng, Y., Li, X. & Imas, A., 2023, In: Journal of Personality and Social Psychology. 11 p.
Research output: Contribution to journal › Journal
2 Citations (Web of Science)
Citations
Citation Indexes: 1
Captures
Readers: 10
Mentions
Blog Mentions: 1
see details
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
Choi, J. (First Author), Park, H. Y. (Participant Author) & Madhavaram, S. R. (Participant Author), 2020, In: Journal of Retailing. 96, 2, p. 251-265
Research output: Contribution to journal › Journal
31 Citations (Web of Science)
Citations
Citation Indexes: 40
Captures
Readers: 127
see details
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 Jan 2020, (In preparation).
Research output: Working paper

File
130 Downloads (Pure)
Understanding Environmental Risk for IJVs in China
Burgers, W. P. (First Author) & Padgett, D. (Participant Author), 2009, In: Management International Review. 49, 3, p. 337-357
Research output: Contribution to journal › Journal
8 Citations (Web of Science)
Citations
Citation Indexes: 11
Captures
Readers: 43
see details
Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.
Research output: Other contribution › Case Studies
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., 2025, In: Journal of Retailing.
Research output: Contribution to journal › Journal

Open Access
File
4 Downloads (Pure)
What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms
Song, Y. A., Zhang, L., Ma, L. & Bose, I., 2023, In: Decision Support Systems. 171
Research output: Contribution to journal › Journal

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