王 高

Gao Wang

Associate Dean, Baosteel Chair in Marketing

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  • 2024

    FILA斐乐:一个在中国快速崛起的时尚运动品牌

    Translated title of the contribution: FILA: The Rapid Rise of a Fashion Sports Brand in China王高 & 曹之静 , 30 Apr 2024, 17 p.

    Research output: Other contributionCase Studies

  • 2023

    绿色饮食倡导者OATLY:如何开启中国大市场?

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contributionCase Studies

  • 2022

    ApiYoo: A New Breed of Entrepreneurship

    Wang, G., Zhu, Q. & Zhang, C., 30 Jun 2022, 6 p.

    Research output: Other contributionCase Studies

  • Wuling Hongguang MINIEV: A New Breed of Chinese Automaker

    Wang, G. & Zhu, Q., 1 May 2022, 14 p.

    Research output: Other contributionCase Studies

  • 五菱宏光MINIEV:中国汽车新物种

    Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.

    Research output: Other contributionCase Studies

  • 艾优:颜值差异化战略

    Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

    Research output: Other contributionCase Studies

  • 2020

    云集:社交电商黑马的崛起之路

    Translated title of the contribution: Yunji: The Rise of A Social E-commerce LeaderWang, G. (First Author) & Ruan, L. (Participant Author), 30 Jun 2020, 17 p.

    Research output: Other contributionCase Studies

  • 2018

    猪八戒网:腾云中的迭代升级

    Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

    Research output: Other contributionCase Studies

  • 2015

    JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

    Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 22 p.

    Research output: Other contributionCase Studies

  • JDB Herbal Tea (B): Got Inflammation? Drink JDB

    Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 17 p.

    Research output: Other contributionCase Studies

  • 《中国好声音》:现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

    Research output: Other contributionCase Studies

  • 三全食品(A):速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

    Research output: Other contributionCase Studies

  • 三全食品(B1):收购龙凤

    Translated title of the contribution: Sanquan (B1)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

    Research output: Other contributionCase Studies

  • 三全食品(B2):收购龙凤

    Translated title of the contribution: Sanquan(B2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contributionCase Studies

  • 三全食品(C1):O2O的探索

    Translated title of the contribution: Sanquan(C1)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.

    Research output: Other contributionCase Studies

  • 三全食品(C2):O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contributionCase Studies

  • 加多宝凉茶(A):怕上火,喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.

    Research output: Other contributionCase Studies

  • 加多宝凉茶(B):怕上火,喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.

    Research output: Other contributionCase Studies

  • 2013

    “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.

    Research output: Other contributionCase Studies

  • 2012

    Li-Ning: Make the Change

    Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.

    Research output: Other contributionCase Studies

  • 京东商城:360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.

    Research output: Other contributionCase Studies

  • 李宁:让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.

    Research output: Other contributionCase Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 23 p.

    Research output: Other contributionCase Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 21 p.

    Research output: Other contributionCase Studies