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  • Accommodation & Food Services

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  • 2024

    Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market

    Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.

    Research output: Other contribution › Case Studies

  • 王品：在中国大陆的多元化战略取舍

    Translated title of the contribution: Wowprime: The Crossroads of Diversification Strategies in Mainland China蔡舒恒, 朱琼 & 张云路 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 2023

    Luckin: Rising from the Ashes

    Liang, C. & Zhu, Q., 10 Apr 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 瑞幸：“涅槃重生”之路

    Translated title of the contribution: Luckin: Rising from the Ashes梁超 & 朱琼, 10 Apr 2023, 15 p.

    Research output: Other contribution › Case Studies

  • 祥源开发齐云山：山上与山下

    Translated title of the contribution: Sunriver: Developing the Qiyun Mountain芮萌 & 陈炳亮, 10 Apr 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 聚慧食品：复合调味品隐形冠军的战略抉择

    Translated title of the contribution: How A Hidden Champion Defending its Title: The Strategic Choice of JuHui Food张宇 & 李小轩, 15 May 2023, 13 p.

    Research output: Other contribution › Case Studies

  • 2022

    Antigal: Brand and Company Value of a Family-Controlled Wine Business

    Pierini, L., Roll, M., Siciliano, G. & Cao, Z., 30 Jun 2022, 20 p.

    Research output: Other contribution › Case Studies

  • Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions

    Pierini, L., Roll, M., Siciliano, G. & Cao, Z., 1 May 2022, 14 p.

    Research output: Other contribution › Case Studies

  • Coffee Commune: Making Social Impact with a Sustainable Business

    Prashantham, S. & Wu, F., 12 Dec 2022, 12 p.

    Research output: Other contribution › Case Studies

  • 宏村：一个古老村落的旅游开发

    Translated title of the contribution: Hongcun: Tourism Development of an Ancient Village芮萌 & 陈炳亮, 31 May 2022, 14 p.

    Research output: Other contribution › Case Studies

  • 小猪：探索民宿共享平台的生存空间（A）

    Translated title of the contribution: Xiaozhu's Survival in the House-Sharing Industry (A)苏锡嘉 & 朱琼, 30 Jun 2022, 12 p.

    Research output: Other contribution › Case Studies

  • 小猪：探索民宿共享平台的生存空间（B）

    Translated title of the contribution: Xiaozhu's Survival in the House-Sharing Industry (B)苏锡嘉 & 朱琼, 30 Jun 2022, 8 p.

    Research output: Other contribution › Case Studies

  • 2021

    H&H Group: A Global Firm with Chinese Origins (A)

    David, E. M. & Xue, W., 30 Apr 2021, 10 p.

    Research output: Other contribution › Case Studies

  • H&H Group: A Global Firm with Chinese Origins (B)

    David, E. M. & Xue, W., 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • Luckin: From Brewing Coffee To Brewing Fraud

    Chan, R., Chen, S., Law, J. & Sun, S. Y. J., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • Xibei's Organization and Human Resource Management

    Han, J., Zhu, Q. & Guan, Y., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 小住一下：探索乡村旅游的整合发展模式

    Translated title of the contribution: Miniholiday: Exploring the Integrated Development Model of Rural Tourism芮萌 & 陈炳亮, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 星巴克中国的新零售博弈

    Translated title of the contribution: Starbucks' New Retail Gaming in China张文清 & 朱琼, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 瑞幸：咖啡杯里的造假风暴

    Translated title of the contribution: Luckin: From Brewing Coffee To Brewing FraudChan, R., 陈世敏, Law, J. & Sun, S. Y. J., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 西贝的组织和人力资源管理

    Translated title of the contribution: Xibei's Organization and Human Resource Management韩践, 朱琼 & 关怡茜, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 2020

    Baman Tech (A): Breaking the Boundary of Catering

    Zhao, X., Ruan, L. & Wang, L., 30 Jun 2020, 16 p.

    Research output: Other contribution › Case Studies

  • Baman Tech (B): Building Competitive Barriers in the Supply Chain

    Zhao, X., Ruan, L. & Wang, L., 30 Jun 2020, 16 p.

    Research output: Other contribution › Case Studies

  • KFC China: Building Competitive Advantages through Digitalization

    Lin, C. & Zhang, C., 30 Jun 2020, 19 p.

    Research output: Other contribution › Case Studies

  • Luckin Coffee: Business Model and Unit Economics

    Velamuri, S. R. (First Author) & Zhang, S. (Participant Author), 30 Jun 2020, 16 p.

    Research output: Other contribution › Case Studies

  • Xibei's Business Model: Creating Shared Value for Stakeholders

    Rui, M. & Zhu, Q., 30 Jun 2020, 15 p.

    Research output: Other contribution › Case Studies

  • 必胜客中国：品牌年轻化

    Translated title of the contribution: Pizza Hut China: Brand RejuvenationLin, C. (First Author) & Zhang, C. (Participant Author), 30 Jun 2020, 18 p.

    Research output: Other contribution › Case Studies

  • 肯德基中国：数字化重构竞争优势

    Translated title of the contribution: KFC China: Building Competitive Advantages through DigitalizationLin, C. (First Author) & Zhang, C. (Participant Author), 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 西贝：与利益相关者共享价值的商道

    Translated title of the contribution: Xibei's Business Model: Creating Shared Value for StakeholdersRui, O. M. (First Author) & Zhu, Q. (Participant Author), 30 Jun 2020, 11 p.

    Research output: Other contribution › Case Studies

  • 霸蛮科技（A）：打破餐饮的边界

    Translated title of the contribution: Baman Tech (A): Breaking the Boundary of CateringZhao, X. (First Author), Wang, L. & Ruan, L., 30 Jun 2020, 12 p.

    Research output: Other contribution › Case Studies

  • 霸蛮科技（B）：构建供应链的护城河

    Translated title of the contribution: Baman Tech (B): Building Competitive Barriers in the Supply ChainZhao, X. (First Author), Wang, L. & Ruan, L., 30 Jun 2020, 14 p.

    Research output: Other contribution › Case Studies

  • 面包新语集团：以人才和技术推动创新

    Translated title of the contribution: BreadTalk Group: Innovation through Talent and TechnologyLee, J. S. K. (First Author), Tan, R. (Participant Author) & Chung, R. (Participant Author), 30 Jun 2020, 15 p.

    Research output: Other contribution › Case Studies

  • 2019

    Freshippo: A New Species in Chinese Retail (A)– Business Model Evolution

    Chang, W. & Zhu, Q., 30 Jun 2019, 16 p.

    Research output: Other contribution › Case Studies

  • Freshippo: A New Species in Chinese Retail (B)– Data-Driven Core Competencies

    Chang, W. & Zhu, Q., 30 Jun 2019, 13 p.

    Research output: Other contribution › Case Studies

  • Freshippo: Data-Driven Business Model Innovation

    Chang, W. & Zhu, Q., 30 Jun 2019, 13 p.

    Research output: Other contribution › Case Studies

  • 烘焙龙的选择：流量为王还是产品为王？

    Translated title of the contribution: Long Bakery's Choice: The Flow or the Product?周东生 & 阮丽旸 , 30 Jun 2019, 19 p.

    Research output: Other contribution › Case Studies

  • 瑞幸咖啡：星巴克的中国挑战者

    Translated title of the contribution: Luckin Coffee：Starbucks' Challenger in ChinaLin, C., 30 Jun 2019, 30 p.

    Research output: Other contribution › Case Studies

  • 盒马——中国零售市场的新物种（A）：商业模式演变

    Translated title of the contribution: Freshippo: A New Species in Chinese Retail (A)– Business Model Evolution张文清 & 朱琼, 30 Jun 2019, 14 p.

    Research output: Other contribution › Case Studies

  • 盒马——中国零售市场的新物种（B）：数据驱动核心能力

    Translated title of the contribution: Freshippo: A New Species in Chinese Retail (B)– Data-Driven Core Competencies张文清 & 朱琼 , 30 Jun 2019, 9 p.

    Research output: Other contribution › Case Studies

  • 2018

    Ichido: Growth Challenge

    Velamuri, S. R., Zhang, S. & Yu, F., 1 Oct 2018, 10 p.

    Research output: Other contribution › Case Studies

  • Ichido: Growth Challenge (B)

    Velamuri, S. R., Zhang, S. & Yu, F., 1 Oct 2018, 4 p.

    Research output: Other contribution › Case Studies

  • The Schoolhouse at Mutianyu Great Wall: Sustaining Village Life

    Price, L. J. & Zhong, J., 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • Wowprimes's Brand Diversification Strategy

    Tsai, S.-H. T., Zhu, Q., Zhang, Y. & Liu, J., 1 Oct 2018, 15 p.

    Research output: Other contribution › Case Studies

  • 仪尔乡都：精神的传承

    Translated title of the contribution: Xiangdu: Succession of Entrepreneurial Spirit 李秀娟 & 赵丽缦 , 1 Oct 2018, 11 p.

    Research output: Other contribution › Case Studies

  • 林经理领导下的沪上大酒店

    Translated title of the contribution: Shanghai Grand Hotel under GM Lin's Leadership蒋凤桐 , Cai, Z. & Birtch, T. A., 1 Oct 2018, 7 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（A）

    Translated title of the contribution: Wowprime's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • 王品的品牌战略（B）

    Translated title of the contribution: Wowprimes's Brand Diversification Strategy蔡舒恒, 朱琼 & 张云路, 1 Oct 2018, 12 p.

    Research output: Other contribution › Case Studies

  • 2015

    Hotelvp: Swimming with Sharks

    Gong, Y. (First Author), Velamuri, S. R. (Participant Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 30 Apr 2015, 18 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies