市场营销学

Properties of Trust: An Analytical View

Hwang, P. (First Author) & Burgers, W. P. (Participant Author), 1997, 在: Organizational Behavior and Human Decision Processes. 69, 1, 页码 67-73

科研成果: 期刊稿件 › 期刊论文

39 引用 (Web of Science)

Predicting upgrade timing for successive product generations: An exponential-decay proportional hazard model

Qu, X. (First Author), Lotfi, A. (Participant Author), Jain, D. C. (Participant Author) & Jiang, Z. (Participant Author), 2022, 在: Production and Operations Management. 31, 5, 页码 2067-2083 17 页码

科研成果: 期刊稿件 › 期刊论文

Predicting Time to Upgrade for Successive Product Generations: An Exponential-Decay Proportional Hazard Model (CEIBS Working Paper, No. 043/2020/MKT, 2020)

Qu, X., Lotfi, A., Jiang, Z. & Jain, D. C., 11月 2020.

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Peak sales time prediction in new product sales: Can a product manager rely on it?

Krishnan, T. V., Feng, S. & Jain, D., 10月 2023, 在: Journal of Business Research. 165, 11 页码, 114054.

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Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

Zhou, D. & Ruan, L., 30 6月 2021, 10 页码.

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Opdivo: The Hard Way to Birth (B)

Bouteiller, E., Liu, L. & Wu Pei , 1 6月 2023, 3 页码.

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Opdivo: The Hard Way to Birth (A)

Bouteiller, E., Liu, L. & Wu Pei , 1 6月 2023, 19 页码.

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New vistas for marketing strategy: digital, data-rich, and developing market (D-3) environments

Sridhar, S. (First Author) & Fang, E. (Participant Author), 2019, 在: Journal of the Academy of Marketing Science. 47, 6, 页码 977-985

科研成果: 期刊稿件 › 期刊论文

16 引用 (Web of Science)

Multiple‐Winner Award Rules in Online Procurement Auctions

Wang, Q. (First Author), Jiang, X. (Participant Author), Xie, J. (Participant Author) & Feng, J. (Participant Author), 2019, 在: Production and Operations Management. 28, 10, 页码 2533-2551

科研成果: 期刊稿件 › 期刊论文

Modeling Product Diffusion and Repeat Purchases: A Fractional Calculus-Based Approach（CEIBS Working Paper, No. 040/2020/MKT, 2020）

Lotfi, A., Jiang, Z. & Jain, D. C., 8月 2020.

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Modeling privatization as a firm strategy in transition economies

Li, S. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2005, 在: Journal of Business Research. 58, 1, 页码 37-44

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4 引用 (Web of Science)

Market Leaders in China: Will the Strong Become Stronger?

Zhou, D. (First Author), Fernandez, J. A. (Participant Author) & Xu, B. (Participant Author), 2015, 在: The Link. 3, 页码 1

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Marketing Revealed: Challenging the Myths

Burgers, W. P. (Participant Author), 1 1月 2008, AIAA. 208 页码

科研成果: 书/报告 › 专著

Managing Convenience(CEIBS Working Paper, No. 027/2020/MKT, 2020)

Lin, C., 7月 2020, (准备中).

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Luxury branding and the creator Economy: Emerging challenges and future avenues

Prandelli, E., Wang, Y. & Weijo, H., 9月 2024, 在: International Journal of Research in Marketing. 41, 3, 页码 455-467 13 页码

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1 引用 (Web of Science)

Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China

Zhou, N. (First Author), Zhou, D. (Participant Author) & Ouyang, M. (Participant Author), 2013, 在: Journal of Advertising. 32, 2, 页码 45-54

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9 引用 (Web of Science)

Linking Team Agility to Market Performance(CEIBS Working Paper, No. 028/2020/MKT, 2020)

Lin, C., 7月 2020, (准备中).

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Li-Ning: Make the Change

Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 23 页码.

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L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes

Zhang, Y. (First Author), Price, L. J. (Participant Author) & Feick, L. (Participant Author), 2007, 在: Recherche et Applications en Marketing. 22, 2, 页码 76-92

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L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods

Wang, Y., XU, A. & Zhang, Y., 2022, 在: Journal of Consumer Research.

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7 引用 (Web of Science)

KFC China: Building Competitive Advantages through Digitalization

Lin, C. & Zhang, C., 30 6月 2020, 19 页码.

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JDB Herbal Tea (B): Got Inflammation? Drink JDB

Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 17 页码.

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JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 22 页码.

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JD.COM: USING E-COMMERCE TO ALLEVIATE RURAL POVERTY IN CHINA

Price, L. J. (First Author), Liu, X. (Participant Author) & Ni, J. (Participant Author), 1 1月 2020, PUTTING PURPOSE INTO PRACTICE: THE ECONOMICS OF MUTUALITY. Oxford University Press, 卷 29.

科研成果: 书/报告/会议事项章节 › 图书章节

"It Could Be Better" Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information

Li, X. (First Author), Hsee, C. (Participant Author) & O'Brien, E. (Participant Author), 4 11月 2022, 在: Journal of Marketing Research. 18 页码

科研成果: 期刊稿件 › 期刊论文

3 引用 (Web of Science)

Information Search and Product Returns across Mobile and Traditional Online Channels(CEIBS Working Paper, No. 033/2020/MKT, 2020)

Zhang, Y., Voorhees, C. M., Lin, C., Chiang, J., Hult, G. T. M. & Calantone, R. J., 7月 2020.

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Information Search and Product Returns Across Mobile and Traditional Online Channels

Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, 在: Journal of Retailing.

科研成果: 期刊稿件 › 期刊论文

7 引用 (Web of Science)

Information Design of Online Platforms

Tony Ke, T., Lin, S. & Lu, M. Y., 2023, EC 2023 - Proceedings of the 24th ACM Conference on Economics and Computation. London, United kingdom, 页码 912 -

科研成果: 书/报告/会议事项章节 › 会议稿件 › 同行评审

Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)

Zhang, Y., Feng, W., Hult, G. T. M. & Lin, C., 2020.

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Income Tax and Salesforce Performance: A Micro Perspective

Chen, Y., Xiang, Y. & Yu, F., 12月 2022, SSRN, 33 页码.

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In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)

Wang, Q., Fu, N. & Wang, X., 1 1月 2020.

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Huanxin: Pivoting to Shared Strollers?

Zhou, D. & Ruan, L., 30 6月 2021, 7 页码.

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How Users Drive Value in Two-sided Markets Platform Designs That Matter 1

Zhou, Z., Zhang, L. & Van Alstyne, M., 3月 2024, 在: MIS Quarterly. 48, 1, 页码 1-30 30 页码

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2 引用 (Web of Science)

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769

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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

Choi, J. & Park, H., 28 5月 2024, 在: European Journal of Marketing. 58, 5, 页码 1352-1386 35 页码

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How Consumers Spend and Distribute Money Tainted by Anger

Park, H. Y. (First Author), 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59

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Hope Noah: Is All-Inclusive Pricing an Effective Strategy for the Medical Tourism Industry?

Zhou, D. & Ruan, L., 30 6月 2019, 12 页码.

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HAP：慕尼黑再保险的差异化战略

周东生 & 阮丽旸, 30 6月 2021, 11 页码.

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HAP: Munich Re's Differentiation Strategy

Zhou, D. & Ruan, L., 30 6月 2021, 13 页码.

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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

Jin, L., Wang, Y. & Zhang, Y., 2023, 在: Journal of Marketing. 87, 5, 页码 776-792 17 页码

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4 引用 (Web of Science)

Friend or foe? The impact of refurbished products in markets with network effects and standards competition

Zheng, Y., Qi, W. & Park, C. H., 2023, 在: Journal of Operations Management. 19 页码

科研成果: 期刊稿件 › 期刊论文

1 引用 (Web of Science)

Firm Heterogeneity and Competitive Dynamics in Alliance Formation

Park, S. H. (First Author) & Zhou, D. (Participant Author), 2005, 在: Academy of Management Review. 30, 3, 页码 531-554

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FILA斐乐：一个在中国快速崛起的时尚运动品牌

王高 & 曹之静 , 30 4月 2024, 17 页码.

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FamilyMart: "Internet Plus" Strategy

Lin, C., 26 8月 2017, 26 页码.

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eStroke: How to Align Stakeholders and Reach Sustainability

Bouteiller, E., Chicoye, A. & Liu, L., 25 8月 2023, 15 页码.

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Estimating Life Cycle Sales of Technology Products with Frequent Repeat Purchases: A Fractional Calculus-Based Approach

Lotfi, A. (First Author), Jiang, Z. (Participant Author), Lotfi, A. (Participant Author) & Jain, D. C. (Participant Author), 2022, 在: Information Systems Research.

科研成果: 期刊稿件 › 期刊论文

Environmental governance in China: Interactions between the state and “nonstate actors”

Guttman, D. (First Author), Price, L. J. (Participant Author), Bu, M. (Participant Author), Young, O. (Participant Author), Liu, L. (Participant Author), Spencer, M. (Participant Author), Sun, X. (Participant Author), Wang, H. (Participant Author), Hu, T. (Participant Author), Zhang, X. (Participant Author), Zeidan, R. (Participant Author), Tan, B. (Participant Author), Zhang, J. (Participant Author), Bramble, B. (Participant Author), Logan, K. (Participant Author), Furst, K. (Participant Author), Chen, C. (Participant Author), Li, Y. (Participant Author), Jing, Y. (Participant Author) & Suh, S. (Participant Author) 以及 1其他, Wang, X. (Participant Author), 2018, 在: Journal of Environmental Management. 220, 页码 126-135

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Early Prediction of Peak Sales Time in New Product Sales: Your Prediction May be Statistically Significant, But Is It Accurate?(CEIBS Working Paper, No. 037/2020/MKT, 2020)

Krishnan, T. V. & Jain, D. C., 8月 2020.

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Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

Shi, M. (First Author), Chiang, J. (Participant Author) & Yang, B. (Participant Author), 2018, 在: Journal of Interactive Marketing. 42, 页码 63-79

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2 引用 (Web of Science)

Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)

Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020.

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