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2022
Spark Education: Service Innovation and Exploration in Edutech
Lin, C., Zhao, L. & Chiang, J., 29 7月 2022, 15 页码.科研成果: 其它稿件 › 案例
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The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y. (First Author), Soberman, D. (Participant Author) & Gatignon, H. (Participant Author), 2月 2022, 在: Production and Operations Management. 31, 2, 页码 622-644 23 页码科研成果: 期刊稿件 › 期刊论文
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The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, 在: Journal of Consumer Research.科研成果: 期刊稿件 › 期刊论文
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When and how brands affect importance of product attributes in consumer decision process
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 12月 2022, 在: European Journal of Marketing. 56, 13, 页码 1-25 25 页码科研成果: 期刊稿件 › 期刊论文
开放访问文档 -
Wuling Hongguang MINIEV: A New Breed of Chinese Automaker
Wang, G. & Zhu, Q., 1 5月 2022, 14 页码.科研成果: 其它稿件 › 案例
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2021
2021 CEIBS Corporate Social Responsibility White Paper
He, J. (编辑), Wang, H. (编辑), Ding, Y. (编辑), Xu, B. (编辑), Price, L. J. (编辑), Chen, S. (编辑), Rui, O. M. (编辑) & Wang, T. (编辑), 2021科研成果: 书/报告 › 工作报告
开放访问文档1170 下载量 (Pure) -
2021 Global Branding Strategy & Fashion Industry White Paper: Sustainable Fashion and New Consumption in a Global Strategic Perspective
Qi, W. (编辑), He, J. (编辑), 魏天天 (编辑), LI, E. (编辑), 李菁华 (编辑), 薛文婷 (编辑), Liu, L. (编辑), Wang, F. (编辑), ZHANG, H. (编辑), Xu, A. (编辑), 刘秋婷 (编辑) & 李豆豆 (编辑), 2021, 50 页码科研成果: 书/报告 › 工作报告
开放访问文档1089 下载量 (Pure) -
2021 企业社会责任白皮书
何今宇 (编辑), 汪泓 (编辑), 丁远 (编辑), 许斌 (编辑), 白诗莉 (编辑), 陈世敏 (编辑), 芮萌 (编辑) & 王泰元 (编辑), 1 1月 2021科研成果: 书/报告 › 工作报告
开放访问文档166 下载量 (Pure) -
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 6月 2021, 15 页码.科研成果: 其它稿件 › 案例
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Diffusion of Innovations: Modeling, Estimation, and Normative Developments(CEIBS Working Paper, No. 044/2020/MKT, 2020)
Jain, D. C., Krishnan, T. & Feng, S., 1月 2021.科研成果: 工作论文
开放访问文档109 下载量 (Pure) -
Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
Lin, C. (First Author), Chiang, J. (Participant Author), Zhang, Y. (Participant Author) & Chen, Y. (Participant Author), 2021, 在: Marketing Science. 40, 6, 页码 1123-1146科研成果: 期刊稿件 › 期刊论文
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How Consumers Spend and Distribute Money Tainted by Anger
Park, H. Y. (First Author), 2021, 在: Journal of Distribution Science (유통과학연구). 19, 7, 页码 51-59科研成果: 期刊稿件 › 期刊论文
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, J. (First Author) & Park, H. Y. (Participant Author), 2021, 在: International Journal of Research in Marketing. 38, 3, 页码 749-769科研成果: 期刊稿件 › 期刊论文
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Information Search and Product Returns Across Mobile and Traditional Online Channels
Zhang, Y. (First Author), Voorhees, C. M. (Participant Author), Lin, C. (Participant Author), Chiang, J. (Participant Author), Hult, G. T. M. (Participant Author) & Calantone, R. J. (Participant Author), 2021, 在: Journal of Retailing.科研成果: 期刊稿件 › 期刊论文
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Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text
Cao, J., Li, X. & Zhang, L., 2021, 在: Management Science.科研成果: 期刊稿件 › 期刊论文
文档20 下载量 (Pure) -
Pandastroller: Accelerating Expansion of a Stroller-Sharing Business
Zhou, D. & Ruan, L., 30 6月 2021, 10 页码.科研成果: 其它稿件 › 案例
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The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., 11月 2021, 在: Organizational Behavior and Human Decision Processes. 167, 页码 101-113科研成果: 期刊稿件 › 期刊论文
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When and How Brands Affect Attribute Weights in Consumer Decision Processes
Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, 在: European Journal of Marketing. forthcoming科研成果: 期刊稿件 › 期刊论文
开放访问文档91 下载量 (Pure) -
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直播带货: 昙花一现还是大势所趋
王高 (First Author) & 张锐 (Participant Author), 2021, 在: 全球商业经典. 1, 页码 86-91科研成果: 期刊稿件 › 期刊论文
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2020
2020 CEIBS Corporate Social Responsibility White Paper
Chen, J. (编辑), Li, M. (编辑), Ding, Y. (编辑), Xu, B. (编辑), Rui, O. M. (编辑), Chen, S. (编辑), Price, L. J. (编辑) & Chen, S. (编辑), 2020科研成果: 书/报告 › 工作报告
开放访问文档728 下载量 (Pure) -
2020 CEIBS Survey on the Impact of COVID-19 on Business Operations in China
Xu, B., Fernandez, J. A., Zhou, D., Chen, D. & Puyuelo, M. J., 1 1月 2020科研成果: 书/报告 › 工作报告
开放访问文档136 下载量 (Pure) -
2020中国商业报告：关于新冠肺炎疫情对在华商业运营影响的调查
Xu, B., Chen, D., Puyuelo, M. J., Zhou, D. & Fernandez, J. A., 1 1月 2020科研成果: 书/报告 › 工作报告
开放访问文档157 下载量 (Pure) -
2020中欧国际工商学院企业社会责任白皮书
陈杰平 (编辑), 李铭俊 (编辑), 丁远 (编辑), 许斌 (编辑), 芮萌 (编辑), 陈世敏 (编辑), 白诗莉 (编辑) & 陈少晦 (编辑), 2020科研成果: 书/报告 › 工作报告
开放访问文档99 下载量 (Pure) -
Airlines Alliances: Fractures in Seamless Service(CEIBS Working Paper, No. 038/2020/MKT, 2020)
Krishnan, T. V., Singh, S. S. & Jain, D. C., 2020.科研成果: 工作论文
开放访问文档69 下载量 (Pure) -
A Study on Demand for Visible Good: Status Signaling through Children’s Clothing(CEIBS Working Paper, No. 030/2020/MKT, 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020, (准备中).科研成果: 工作论文
文档87 下载量 (Pure) -
Challenges in Managing Amoeba Teams: Evidence from Fast Fashion Industry(CEIBS Working Paper, No. 032/2020/MKT, 2020)
Lin, C. & Shi, M., 7月 2020.科研成果: 工作论文
文档73 下载量 (Pure) -
Consumer Choices Across Seemingly Disparate Product Categories(CEIBS Working Paper, No. 029/2020/MKT, 2020)
Lin, C. & Bowman, D., 7月 2020.科研成果: 工作论文
文档91 下载量 (Pure) -
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 1月 2020, (准备中).科研成果: 工作论文
文档162 下载量 (Pure) -
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y. & Soberman, D. A., 1 1月 2020, (准备中).科研成果: 工作论文
文档141 下载量 (Pure) -
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Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Zou, P. (First Author), Wang, Q. (Participant Author), Xie, J. (Participant Author) & Zhou, C. (Participant Author), 2020, 在: Journal of the Academy of Marketing Science. 48, 页码 966-986科研成果: 期刊稿件 › 期刊论文
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Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., 7月 2020.科研成果: 工作论文
文档76 下载量 (Pure)
