Marketing

Research output

Research output per year 1997 2020 2021 2022 2025

• 90 Journal
• 53 Case Studies
• 26 Report
• 14 Working paper
• 8 More
  • 7 Monograph
  • 1 Book Chapters
  • 1 Conference contribution
  • 1 Meeting Abstract
  • 1 Preprint

Research output per year

Research output per year

Search results

• When and How Brands Affect Attribute Weights in Consumer Decision Processes

  Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 2021, In: European Journal of Marketing. forthcoming

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Brand 100%
  • Consumers 47%
  • Process 17%
  • Experience 17%
  • Airline 11%
  90 Downloads (Pure)

• When and how brands affect importance of product attributes in consumer decision process

  Park, H. Y. (First Author) & Chang, S. R. (Participant Author), 19 Dec 2022, In: European Journal of Marketing. 56, 13, p. 1-25 25 p.

  Research output: Contribution to journal › Journal

  Open Access

  File

  • Brand 100%
  • Consumers 44%
  • Process 16%
  • Experience 16%
  • Influence 11%
  7 Citations (Web of Science)

  308 Downloads (Pure)

  

  • Citations
    • Citation Indexes: 16
    • Policy Citations: 1
  • Captures
    • Readers: 166

  see details

  

• When and why a large audience non-normatively inflates the perceived competence of actors

  Qiu, T., Li, X. & Lu, J., Aug 2024, In: International Journal of Psychology. 59, p. 727-727 1 p.

  Research output: Contribution to journal › Meeting Abstract › peer-review

  • Size Effect 100%
  • Perceived Competence 100%
  • Downstream Consequence 100%

• When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017/2020/MKT, 2020)

  Wang, Q., Zheng, Y. & Park, C. H., 1 Jan 2020.

  Research output: Working paper

  Open Access

  File

  • Standards 100%
  • Brand 80%
  • Consumers 60%
  • Network Economics 60%
  • Network 60%
  422 Downloads (Pure)

• Winner Technology: Big Data Disruption in the Retail Industry

  Xiang, Y., Ruan, L. & Li, Y., 30 Jun 2020, 15 p.

  Research output: Other contribution › Case Studies

  • Retail Industry 100%
  • Big Data 100%
  • Big Data Technology 100%
  • Disruptions 100%
  • Specific Industry 100%

• Winning the China Vitamin War by Building a Strong Brand

  Burgers, W. P. (First Author) & Chen, J. (Participant Author), 1 Jan 2006, 28 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Market 100%
  • Health 60%
  • Supplement 60%
  • Sales 60%

• Wuling Hongguang MINIEV: A New Breed of Chinese Automaker

  Wang, G. & Zhu, Q., 1 May 2022, 14 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Chinese 100%
  • Enterprise 100%
  • Market 100%
  • Electric Vehicles 66%

• “互联网营销”要慎行

  Wang, G. (First Author), 2014, In: 销售与管理. 10, p. 84-86

  Research output: Contribution to journal › Journal

• “企业家网红”报告——网红领导力，就是现在

  Lin, C. (First Author), 2016, In: 中欧商业评论. 6, p. 58-65

  Research output: Contribution to journal › Journal

• “淘品牌”AK服装逆袭

  Zhou, D. (First Author) & Zhao, Z. (Participant Author), 2017, In: 经理人. 1, p. 58-61

  Research output: Contribution to journal › Journal

• “百花牌”蜂产品

  Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.

  Research output: Other contribution › Case Studies

  • Apiculture 100%

• “逆向型”企业的成长路径:多案例研究

  李晓飞 (First Author), Wang, G. (Participant Author) & 马宝龙 (Participant Author), 2019, In: 营销科学学报. 1, p. 28-44

  Research output: Contribution to journal › Journal

• 《中国好声音》：现象级娱乐节目

  Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

  Research output: Other contribution › Case Studies

  • TV 100%
  • Peak Value 100%
  • Finale 66%
  • Ming 33%
  • International Media 33%

• 一个出租车司机的价值创新

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 8, p. 22

  Research output: Contribution to journal › Journal

• 一场共享经济盛宴(以共享单车为例)

  Translated title of the contribution: A feast of the sharing economyLin, C. (Participant Author), 华挺 (Participant Author), 程世东 (Participant Author) & 蒋中铭 (Participant Author), 1 Jan 2017, 人民日报出版社. 236 p.

  Research output: Book/Report › Monograph

• 三全食品（A）：速冻食品的领导者

  Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. (First Author) & Zhang, R. (Participant Author), 30 Apr 2015, 27 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Processed Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%

• 三全食品（B1）：收购龙凤

  Translated title of the contribution: Sanquan （B1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 11 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（B2）：收购龙凤

  Translated title of the contribution: Sanquan（B2）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 三全食品（C1）：O2O的探索

  Translated title of the contribution: Sanquan（C1）Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 8 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Processed Food 33%

• 三全食品（C2）：O2O的探索

  Translated title of the contribution: Sanquan (C2)Wang, G. (First Author) & Zhang, R. (Participant Author), 16 Dec 2015, 2 p.

  Research output: Other contribution › Case Studies

  • Frozen Food 100%
  • Meal 100%
  • Brothers 66%
  • Annuals 33%
  • Processed Food 33%

• 上兵伐谋——巧胜价格战

  张忠 (First Author) & Zhou, D. (Participant Author), 2007, In: 北大商业评论. 2, p. 69-73

  Research output: Contribution to journal › Journal

• 中国企业如何把握疫情后的全球化趋势?

  Wang, G. (First Author), 2020, In: 小康. 16, p. 22-23

  Research output: Contribution to journal › Journal

• 中国电影业: 闪光的未必都是金子

  Chiang, J. (First Author) & Jeongwen, C. (Participant Author), 2014, In: 英语文摘. 11, p. 1

  Research output: Contribution to journal › Journal

• 中国顶级品牌的营销要点

  Chiang, J. (First Author), 2012, In: 商学院. 4, p. 0012-0013

  Research output: Contribution to journal › Journal

• 中欧国际工商学院2011中国企业调查

  Liu, Y. (Participant Author), Chen, L. (Participant Author), Xu, B. (Participant Author), Zhou, D. (Participant Author) & Fernandez, J. A. (Participant Author), 2011

  Research output: Book/Report › Report

  Open Access

  File
  292 Downloads (Pure)

• 乐象永续科技：生物基染料的商业化之路

  Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.

  Research output: Other contribution › Case Studies

  • Technology 100%
  • Commercialization 100%
  • Commercialisation 100%
  • Dye 66%
  • Markets 50%

• 乔布斯:细节+体验+全局

  Burgers, W. P. (First Author), 2010, In: IT经理世界. 1, p. 73

  Research output: Contribution to journal › Journal

• 云集：社交电商黑马的崛起之路

  Translated title of the contribution: Yunji: The Rise of A Social E-commerce LeaderWang, G. (First Author) & Ruan, L. (Participant Author), 30 Jun 2020, 17 p.

  Research output: Other contribution › Case Studies

  • Commerce 100%
  • Startup 100%
  • Business Model 100%
  • Company 50%
  • China 50%

• 五菱宏光MINIEV：中国汽车新物种

  Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.

  Research output: Other contribution › Case Studies

  • Markets 100%
  • Chinese 100%
  • Enterprise 100%
  • Market 100%
  • Electric Vehicles 66%

• 京东商城：360度成长之路

  Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Chinese 100%
  • Operations Management 100%
  • Strategic Management 100%
  • Management Operations 100%

• 人类营销与AI营销，各有优势

  王琪, 2021, In: 经理人. 9, p. 42-44

  Research output: Contribution to journal › Journal

• 今年业绩更趋乐观—中欧国际工商学院年度中国商业调查（第3届）

  Xu, B. (First Author), Fernandez, J. A. (Participant Author), Zhou, D. (Participant Author), Fernandez, J. A. (Participant Author), Bin, X. & Dongsheng, Z., 2013, In: 中欧商业评论. 4

  Research output: Contribution to journal › Journal

• 从博弈论看医改大方向 What's Health Care Reform Like from Perspective of Game Theory

  Zhou, D. (First Author), 2020, In: 中欧商业评论. 6, p. 13

  Research output: Contribution to journal › Journal

• 从客户角度考虑问题的六种练习

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 11, p. 24-25

  Research output: Contribution to journal › Journal

• 价格尾数的影响

  Burgers, W. P. (First Author), 2005, In: 中国企业家. p. 26

  Research output: Contribution to journal › Journal

• 停止“反效果”活动

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 20, p. 28

  Research output: Contribution to journal › Journal

• 像隆加伯格一样诚信

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 15, p. 26

  Research output: Contribution to journal › Journal

• 全家FamilyMart：互联网+的战略布局

  Translated title of the contribution: FamilyMart: "Internet Plus" StrategyLin, C., 26 Aug 2017, 23 p.

  Research output: Other contribution › Case Studies

  • China 100%
  • Sales 100%
  • Consumer Attitude 100%
  • Big Data 50%
  • Board of Directors 50%

• 全球化之路:中国企业跨国并购与整合

  Wang, G., Xin, K. R., Yeung, A., Ding, Y. & Chen, W., 1 Jan 2017, 中信出版集团. 238 p.

  Research output: Book/Report › Monograph

• 共用一种品牌的代价

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 12, p. 22

  Research output: Contribution to journal › Journal

• 关系营销范式下营销努力对客户行为的影响研究

  马宝龙 (First Author), Wang, G. (Participant Author), 李金林 (Participant Author) & 李纯青 (Participant Author), 2009, In: 南开管理评论. 12, 3, p. 52-160

  Research output: Contribution to journal › Journal

• 加多宝凉茶（A）：怕上火，喝王老吉

  Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.

  Research output: Other contribution › Case Studies

  • Herbal Tea 100%
  • Tea (Beverage) 100%

• 加多宝凉茶（B）：怕上火，喝加多宝

  Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.

  Research output: Other contribution › Case Studies

  • Catha Edulis Extract 100%
  • Inflammation 100%
  • Herbal Tea 100%

• 勤拓制衣：供应链上的可持续发展探索

  Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability王琪, 何今宇 & 刘耿, 31 May 2022, 17 p.

  Research output: Other contribution › Case Studies

  • Sustainability 100%
  • Supply Chain Management 100%
  • Company 80%
  • Sustainable Development 40%
  • Specific Industry 40%

• 卖方市场的营销

  Burgers, W. P. (First Author), 2005, In: 中国企业家. 9, p. 24

  Research output: Contribution to journal › Journal

• 厚朴方舟：海外医疗一价全包？

  Translated title of the contribution: Hope Noah: Is All-Inclusive Pricing an Effective Strategy for the Medical Tourism Industry?周东生 & 阮丽旸, 30 Jun 2019, 15 p.

  Research output: Other contribution › Case Studies

  • Medical Tourism 100%
  • Tourism Industry 100%
  • Price Theory 33%
  • Financial Risk 33%
  • Health Economics 25%

• 周大福传承系列：颠覆同质化竞争的品牌创新

  Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.

  Research output: Other contribution › Case Studies

  • Specific Industry 100%
  • Markets 100%
  • Market 100%
  • Market Share 50%
  • Jewelry 50%

• 品牌应为顾客传递价值

  Burgers, W. P. (First Author) & 刘鑫 (Participant Author), 2006, In: 成功营销. 4, p. 40

  Research output: Contribution to journal › Journal

• 商业皆本土

  Quelch, J. A., 2012, In: 经理人. 11, p. 62-63

  Research output: Contribution to journal › Journal

• 善于利用决策疲劳

  Burgers, W. P. (First Author), 2012, In: 商业文化. 1, p. 79

  Research output: Contribution to journal › Journal