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  • Arts, Entertainment, Sports and Recreation

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  • 2024

    FILA斐乐：一个在中国快速崛起的时尚运动品牌

    Translated title of the contribution: FILA: The Rapid Rise of a Fashion Sports Brand in China王高 & 曹之静 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • 《不眠之夜》上海版：文化赋能商业，演艺市场的新物种

    Translated title of the contribution: Sleep No More in Shanghai: Disrupting Performing Arts Market蔡舒恒, 曹之静 & 张云路 , 30 Apr 2024, 17 p.

    Research output: Other contribution › Case Studies

  • 海马体：摄影界的新物种

    Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（A）：从搞笑主播到带货直播

    Translated title of the contribution: The Crazy Yang Bros (A): Revolutionizing Live Commerce with Comedy 娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 6 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（B）：探索直播切片市场

    Translated title of the contribution: The Crazy Yang Bros (B): Pioneering Livestream Clip Distribution 娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 4 p.

    Research output: Other contribution › Case Studies

  • 疯狂小杨哥（C）：创立灵活众包平台

    Translated title of the contribution: The Crazy Yang Bros (C): Innovating with a New Crowdsourcing Platform 娄祝坤, 黄夏燕, 刘耿, 姜心瑶, 林霏阳 , 苏丹玲 & 刘子羽 , 30 Apr 2024, 4 p.

    Research output: Other contribution › Case Studies

  • 2023

    37 Interactive Entertainment: A Gaming Company with a Sustainable Development Strategy

    Yang, W. & Cao, J., 15 May 2023, 12 p.

    Research output: Other contribution › Case Studies

  • 三七互娱：做可持续发展的游戏公司

    Translated title of the contribution: 37 Interactive Entertainment: A Gaming Company with a Sustainable Development Strategy杨蔚 & 曹之静, 15 May 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 洽洽食品：纵横零食市场

    Translated title of the contribution: Chacha Food: Conquering the Snack Food Market朱天 & 陈炳亮, 1 Jun 2023, 13 p.

    Research output: Other contribution › Case Studies

  • 祥源开发齐云山：山上与山下

    Translated title of the contribution: Sunriver: Developing the Qiyun Mountain芮萌 & 陈炳亮, 10 Apr 2023, 14 p.

    Research output: Other contribution › Case Studies

  • 2022

    宏村：一个古老村落的旅游开发

    Translated title of the contribution: Hongcun: Tourism Development of an Ancient Village芮萌 & 陈炳亮, 31 May 2022, 14 p.

    Research output: Other contribution › Case Studies

  • 2021

    Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market

    Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.

    Research output: Other contribution › Case Studies

  • Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry

    Chang, W., Xue, W. & Xin, K. R., 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • Grand Resort Bad Ragaz (B): When Medicine Meets Tourism

    Chang, W., Xue, W. & Xin, K. R., 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 周大福传承系列：颠覆同质化竞争的品牌创新

    Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 小住一下：探索乡村旅游的整合发展模式

    Translated title of the contribution: Miniholiday: Exploring the Integrated Development Model of Rural Tourism芮萌 & 陈炳亮, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（A）康养旅游业的商业模式创新

    Translated title of the contribution: Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry张文清, 薛文婷 & 忻榕, 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（B）医疗与旅游相结合

    Translated title of the contribution: Grand Resort Bad Ragaz (B): When Medicine Meets Tourism张文清, 薛文婷 & 忻榕, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 2019

    High-Ratio Stock Splits: Profit Cultural & Creative Group vs. Wolwo Bio-Pharmaceutical

    Chen, S. & Huang, X., 30 Jun 2019, 16 p.

    Research output: Other contribution › Case Studies

  • 高送转：德艺文创与我武生物

    Translated title of the contribution: High-Ratio Stock Splits: Profit Cultural & Creative Group vs. Wolwo Bio-Pharmaceutical陈世敏 & 黄夏燕 , 30 Jun 2019, 13 p.

    Research output: Other contribution › Case Studies

  • 2018

    第一反应：数字经济时代的全民互助急救平台

    Translated title of the contribution: First Respond: A Social Platform for Mutual Aid in Emergencies in the Era of the Digital Economy 朱晓明, 钱文颖 & 朱奕帆 , 1 Oct 2018, 13 p.

    Research output: Other contribution › Case Studies

  • 2015

    51.com: Rise to the Top via Spin-off

    Gong, Y. (First Author), Velamuri, S. R. (Participant Author) & Zhao, L. (Participant Author), 30 Oct 2015, 22 p.

    Research output: Other contribution › Case Studies

  • 51.com：追求卓越之“裂变式创业”

    Translated title of the contribution: 51.com: Rise to the Top via Spin-off龚焱, Velamuri, S. R. & 赵丽缦 , 30 Oct 2015, 18 p.

    Research output: Other contribution › Case Studies

  • “貌离神合”的加多宝凉茶中国好声音

    Translated title of the contribution: Surface Differences, Core Similarities: JDB Herbal Tea and the Voice of ChinaPang, H. (First Author), Guo, Y. (Participant Author) & Deng, S. (Participant Author), 30 Apr 2015, 10 p.

    Research output: Other contribution › Case Studies

  • 《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G. (First Author), Zhu, Q. (Participant Author), Chen, W. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 南京文化艺术产权交易所的商业模式

    Translated title of the contribution: The Nanjing Culture and Art Exchange: A Business ModelXu, Z., 30 Apr 2015, 24 p.

    Research output: Other contribution › Case Studies

  • 银海国际游艇俱乐部经营的再定位之惑

    Translated title of the contribution: Yinhai International Yacht Club: Managing the Repositioning Puzzle许晖, 冯永春 & 赵路 , 30 Apr 2015, 13 p.

    Research output: Other contribution › Case Studies

  • 2014

    Ruijin Company: The Puzzle of Talent in Business Growth

    Han, J. (First Author) & Zhu, Q. (Participant Author), 1 Jan 2014, 20 p.

    Research output: Other contribution › Case Studies

  • 爸爸去哪儿: 版权购买Vs自主创新

    Zhu, G., 1 Jan 2014, 20 p.

    Research output: Other contribution › Case Studies

  • 锐进之惑：组织成长与人才管理

    Han, J. (First Author) & Zhu, Q. (Participant Author), 1 Jan 2014, 22 p.

    Research output: Other contribution › Case Studies

  • 2012

    Li-Ning: Make the Change

    Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 23 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies