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  • 2015

    JDB Herbal Tea (B): Got Inflammation? Drink JDB

    Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 17 p.

    Research output: Other contribution › Case Studies

  • 京东与阿里：头牌与平台，殊途同归？

    Translated title of the contribution: JD.com vs. Alibaba: China's Online Retailing Giants CollideChen, W. (First Author) & Zhao, Z. (Participant Author), 18 May 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 十月妈咪：线上突围

    Translated title of the contribution: O.C.T. Mami: Online BreakthroughLi, S. (First Author), Dong, L. (Participant Author) & Xu, L. (Participant Author), 11 Jul 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 品尚红酒：电商“落地”

    Translated title of the contribution: Wine9.com: E-Commerce Going OfflineLi, S. (First Author), Dong, L. (Participant Author) & Xu, L. (Participant Author), 11 Jul 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 2014

    丰收蟹庄

    Translated title of the contribution: Shanghai Crab Foods Co. Ltd.Gong, Y. (First Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 1 Dec 2014, 13 p.

    Research output: Other contribution › Case Studies

  • 凡客诚品——成长之痛 （A）

    Translated title of the contribution: Vancl — The Pain of Growth (A)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 凡客诚品——成长之痛 （B）

    Translated title of the contribution: Vancl — The Pain of Growth (B)Liu, S. (First Author) & Tsai, T. (Participant Author), 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 2013

    Chasing Gold: Li-Ning, Nike, Adidas in China

    Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 Jan 2013, 19 p.

    Research output: Other contribution › Case Studies

  • “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. (First Author) & Zhang, R. (Participant Author), 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • 2012

    2011 年中国家电及3C 产品市场

    Translated title of the contribution: The Electronics Retail Industry in China, 2011Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2012, 9 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (A): Introduction

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 8 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (C): Metersbonwe: Battling on its Home Turf

    Schütte, H. (First Author), Yang, W. (Participant Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (D): H&M in China: Can a Latecomer Take All?

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 7 p.

    Research output: Other contribution › Case Studies

  • Finding a Casual Fashion Model for China (E)—Uniqlo: Global Competition In China

    Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 Jan 2012, 11 p.

    Research output: Other contribution › Case Studies

  • Hard Choices: Best Buy and Five Star in China (A)

    Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 19 p.

    Research output: Other contribution › Case Studies

  • Hard Choices: Best Buy and Five Star in China (B)

    Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 4 p.

    Research output: Other contribution › Case Studies

  • Li-Ning: Make the Change

    Wang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • Mary Kay China: Making Chinese Women’s Lives Beautiful

    Tsai, T. (First Author), Liu, S. (Participant Author) & Zhi, N. (Participant Author), 1 Jan 2012, 12 p.

    Research output: Other contribution › Case Studies

  • The Alibaba Group's Corporate Values

    Lee, J. S. K. (First Author), Zhong, W. (Participant Author) & An, J. (Participant Author), 1 Jan 2012, 18 p.

    Research output: Other contribution › Case Studies

  • The Electronics Retail Industry in China, 2011

    Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 Jan 2012, 12 p.

    Research output: Other contribution › Case Studies

  • 京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 热风时尚连锁（B）：中国民营企业在快速扩张期的人才管理困境

    Translated title of the contribution: Hotwind (B): The Dilemma of a Chinese Private Enterprise during the Rapid Expansion StageHan, J. (First Author) & Fu, X. (Participant Author), 1 Jan 2012, 17 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（A）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (A)Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 15 p.

    Research output: Other contribution › Case Studies

  • 百思买：试水中国（B）

    Translated title of the contribution: Hard Choices: Best Buy and Five Star in China (B)Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 Jan 2012, 3 p.

    Research output: Other contribution › Case Studies

  • 阿里巴巴企业价值观

    Translated title of the contribution: The Alibaba Group's Corporate ValuesLee, J. S. K. (First Author), Zhong, W. (Participant Author) & An, J. (Participant Author), 1 Jan 2012, 17 p.

    Research output: Other contribution › Case Studies

  • 2010

    One Day of Yimin

    Chen, J. (First Author) & Fu, X. (Participant Author), 1 Jan 2010, 10 p.

    Research output: Other contribution › Case Studies

  • Shimano: Implicit Ingredient Branding

    Pförtsch., W. A., 1 Jan 2010, 14 p.

    Research output: Other contribution › Case Studies

  • 热风时尚连锁（A）：中国民营企业在快速扩张期的人才管理困境

    Translated title of the contribution: Hotwind (A): The Dilemma of a Chinese Private Enterprise during the Rapid Expansion StageHan, J. (First Author) & Fu, X. (Participant Author), 1 Jan 2010, 20 p.

    Research output: Other contribution › Case Studies

  • 2009

    TTI Branding: From Chinese Contract Manufacturing to ODM

    Pförtsch., W. A., 1 Jan 2009, 12 p.

    Research output: Other contribution › Case Studies

  • 2008

    B2B E-commerce in China: The story of Alibaba.com

    Pförtsch., W. A., 1 Jan 2008, 25 p.

    Research output: Other contribution › Case Studies

  • 2007

    China Haisheng Juice

    Jenster, P. V. (First Author) & Le, J. (Participant Author), 1 Jan 2007, 14 p.

    Research output: Other contribution › Case Studies

  • Notes on Competitors in the Chinese Juice Concentrate Industry

    Jenster, P. V. (First Author) & Cheng, Y. (Participant Author), 1 Jan 2007, 7 p.

    Research output: Other contribution › Case Studies

  • Small Snack, Big Business: The Story of Jiujiuya (C)

    Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2007, 3 p.

    Research output: Other contribution › Case Studies

  • 中国海升果汁

    Translated title of the contribution: China Haisheng JuiceJenster, P. V. (First Author) & Le, J. (Participant Author), 1 Jan 2007, 11 p.

    Research output: Other contribution › Case Studies

  • 小产品，大买卖：久久丫连锁的发展历程（C）

    Translated title of the contribution: Small Snack, Big Business: The Story of Jiujiuya (C)Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2007, 4 p.

    Research output: Other contribution › Case Studies

  • 2006

    Degussa Stabilizers: Accessing the Chinese Market

    Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 Jan 2006, 16 p.

    Research output: Other contribution › Case Studies

  • 德固赛公司的稳定剂业务：进入中国市场

    Translated title of the contribution: Degussa Stabilizers: Accessing the Chinese MarketJenster, P. V. (First Author) & Chen, C. (Participant Author), 1 Jan 2006, 14 p.

    Research output: Other contribution › Case Studies

  • 2005

    Human Resource Management in B&Q China: Upgrading Action (A)

    Chen, S., 1 Jan 2005, 9 p.

    Research output: Other contribution › Case Studies

  • Human Resource Management in B&Q China: Upgrading Action (B)

    Chen, S., 1 Jan 2005, 15 p.

    Research output: Other contribution › Case Studies

  • 百安居中国的人力资源管理：升级行动（A）

    Translated title of the contribution: Human Resource Management in B&Q China: Upgrading Action (A)Chen, S., 1 Jan 2005, 7 p.

    Research output: Other contribution › Case Studies

  • 百安居中国的人力资源管理：升级行动（B）

    Translated title of the contribution: Human Resource Management in B&Q China: Upgrading Action (B)Chen, S., 1 Jan 2005, 12 p.

    Research output: Other contribution › Case Studies

  • 2004

    Dating at IKEA China: An Unexpected Management Challenge

    Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 Jan 2004, 4 p.

    Research output: Other contribution › Case Studies

  • 2003

    Small Snack, Big Business: The Story of Jiujiuya (A)

    Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2003, 5 p.

    Research output: Other contribution › Case Studies

  • Small Snack, Big Business: The Story of Jiujiuya (B)

    Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2003, 4 p.

    Research output: Other contribution › Case Studies

  • 小产品，大买卖：久久丫连锁的发展历程（A）

    Translated title of the contribution: Small Snack, Big Business: The Story of Jiujiuya (A)Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2003, 4 p.

    Research output: Other contribution › Case Studies

  • 小产品，大买卖：久久丫连锁的发展历程（B）

    Translated title of the contribution: Small Snack, Big Business: The Story of Jiujiuya (B)Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 Jan 2003, 4 p.

    Research output: Other contribution › Case Studies