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• 2015

  JDB Herbal Tea (B): Got Inflammation? Drink JDB

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 17 页码.

  科研成果: 其它稿件 › 案例

  • Catha Edulis Extract 100%
  • Ruling 80%
  • Courts 60%
  • Campaign 60%
  • Tea 60%

• 加多宝凉茶（A）：怕上火，喝王老吉

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 16 页码.

  科研成果: 其它稿件 › 案例

  • Herbal Tea 100%
  • Tea (Beverage) 100%

• 加多宝凉茶（B）：怕上火，喝加多宝

  Wang, G. (First Author), Zhu, Q. (Participant Author) & Zhang, R. (Participant Author), 30 10月 2015, 14 页码.

  科研成果: 其它稿件 › 案例

  • Catha Edulis Extract 100%
  • Inflammation 100%
  • Herbal Tea 100%

• 京东与阿里：头牌与平台，殊途同归？

  Chen, W. (First Author) & Zhao, Z. (Participant Author), 18 5月 2015, 25 页码.

  科研成果: 其它稿件 › 案例

  • Value Chain 100%
  • Internet Platform 100%
  • Commerce Website 100%
  • Case Study 100%
  • China 100%

• 品尚红酒：电商“落地”

  Li, S. (First Author), Dong, L. (Participant Author) & Xu, L. (Participant Author), 11 7月 2015, 2 页码.

  科研成果: 其它稿件 › 案例

  • Omni-Channel 100%
  • Distilled Beverage 100%

• 十月妈咪：线上突围

  Li, S. (First Author), Dong, L. (Participant Author) & Xu, L. (Participant Author), 11 7月 2015, 2 页码.

  科研成果: 其它稿件 › 案例

  • Official Website 100%
  • Resource Allocation 100%
  • Transaction Record 100%
  • Party Platform 100%
  • Pricing 100%
• 2014

  凡客诚品——成长之痛 （A）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 12 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 凡客诚品——成长之痛 （B）

  Liu, S. (First Author) & Tsai, T. (Participant Author), 1 12月 2014, 7 页码.

  科研成果: 其它稿件 › 案例

  • e-Business 100%

• 丰收蟹庄

  Gong, Y. (First Author), Zhao, L. (Participant Author) & Dong, L. (Participant Author), 1 12月 2014, 13 页码.

  科研成果: 其它稿件 › 案例

  • Crab Meat 100%
  • Raw Food 100%
• 2013

  Chasing Gold: Li-Ning, Nike, Adidas in China

  Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 1月 2013, 19 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Chinese 50%
  • Performance 50%
  • Economic and Social Development 25%
  • Difference 25%

• “百花牌”蜂产品

  Wang, G. (First Author) & Zhang, R. (Participant Author), 1 1月 2013, 21 页码.

  科研成果: 其它稿件 › 案例

  • Apiculture 100%
• 2012

  2011 年中国家电及3C 产品市场

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 9 页码.

  科研成果: 其它稿件 › 案例

  • Specific Industry 100%
  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%

• Finding a Casual Fashion Model for China (A): Introduction

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • Market 100%
  • China 75%
  • Markets 50%
  • Chinese 50%
  • Introduction 50%

• Finding a Casual Fashion Model for China (B): Giordano International: An Early Foreign Entrant

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 8 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 66%
  • Chinese 66%
  • Competition 66%
  • Brands 66%

• Finding a Casual Fashion Model for China (C): Metersbonwe: Battling on its Home Turf

  Schütte, H. (First Author), Yang, W. (Participant Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 66%
  • Chinese 66%
  • Competition 66%
  • Brands 66%

• Finding a Casual Fashion Model for China (D): H&M in China: Can a Latecomer Take All?

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 7 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Specific Industry 50%
  • Markets 50%
  • Chinese 50%
  • Competition 50%

• Finding a Casual Fashion Model for China (E)—Uniqlo: Global Competition In China

  Schütte, H. (First Author), Yang, W. (Participant Author) & Probert, J. (Participant Author), 1 1月 2012, 11 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Markets 50%
  • Chinese 50%
  • Competition 50%
  • Brand 50%

• Hard Choices: Best Buy and Five Star in China (A)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 19 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 44%
  • Markets 33%
  • Chinese 33%
  • Consumers 33%

• Hard Choices: Best Buy and Five Star in China (B)

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 4 页码.

  科研成果: 其它稿件 › 案例

  • Market 100%
  • Consumer Behavior 100%
  • Operating Model 100%
  • Expectations 66%
  • Neglect 66%

• Li-Ning: Make the Change

  Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 23 页码.

  科研成果: 其它稿件 › 案例

  • Consumers 100%
  • Prices 66%
  • Globalization 33%
  • Nonprofit Organizations 33%
  • Market Reaction 33%

• Mary Kay China: Making Chinese Women’s Lives Beautiful

  Tsai, T. (First Author), Liu, S. (Participant Author) & Zhi, N. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Women 85%
  • Chinese 57%
  • Cosmetics 42%
  • Company 28%

• The Alibaba Group's Corporate Values

  Lee, J. S. K. (First Author), Zhong, W. (Participant Author) & An, J. (Participant Author), 1 1月 2012, 18 页码.

  科研成果: 其它稿件 › 案例

  • Authentic Leadership 100%
  • Senior Executive 50%
  • Business Ethics 50%
  • Board of Directors 50%

• The Electronics Retail Industry in China, 2011

  Zhu, J. (First Author), Xu, L. (Participant Author) & Tsai, T. (Participant Author), 1 1月 2012, 12 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Electronic Engineering 55%
  • Specific Industry 44%
  • Markets 33%
  • Chinese 33%

• 阿里巴巴企业价值观

  Lee, J. S. K. (First Author), Zhong, W. (Participant Author) & An, J. (Participant Author), 1 1月 2012, 17 页码.

  科研成果: 其它稿件 › 案例

  • Authentic Leadership 100%
  • Senior Executive 50%
  • Business Ethics 50%
  • Board of Directors 50%

• 百思买：试水中国（A）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 15 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%

• 百思买：试水中国（B）

  Tsai, T. (First Author), Zhu, J. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 3 页码.

  科研成果: 其它稿件 › 案例

  • Transnational Corporation 100%
  • Market Share 50%
  • Consumer Attitude 50%
  • Specific Industry 50%

• 京东商城：360度成长之路

  Wang, G. (First Author), Zhang, R. (Participant Author) & Xu, L. (Participant Author), 1 1月 2012, 26 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Chinese 100%
  • Operations Management 100%
  • Strategic Management 100%
  • Management Operations 100%

• 李宁：让改变发生

  Wang, G. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 16 页码.

  科研成果: 其它稿件 › 案例

  • Market Reaction 100%
  • Domestic Market 100%
  • Professional Sport 100%
  • Chinese 100%
  • Sales 100%

• 热风时尚连锁（B）：中国民营企业在快速扩张期的人才管理困境

  Han, J. (First Author) & Fu, X. (Participant Author), 1 1月 2012, 17 页码.

  科研成果: 其它稿件 › 案例

  • Personnel Management 100%
  • Private Enterprise 100%
  • Chinese 100%
  • Human Resource Management 100%
  • Private Sector 100%
• 2010

  One Day of Yimin

  Chen, J. (First Author) & Fu, X. (Participant Author), 1 1月 2010, 10 页码.

  科研成果: 其它稿件 › 案例

  • Chinese 100%
  • Consumers 75%
  • Markets 50%
  • Consumer Behavior 50%
  • Guanxi 25%

• Shimano: Implicit Ingredient Branding

  Pförtsch., W. A., 1 1月 2010, 14 页码.

  科研成果: 其它稿件 › 案例

  • Brand 100%
  • Gears 50%
  • Market Share 25%
  • Technology 25%
  • Bicycles 25%

• 热风时尚连锁（A）：中国民营企业在快速扩张期的人才管理困境

  Han, J. (First Author) & Fu, X. (Participant Author), 1 1月 2010, 20 页码.

  科研成果: 其它稿件 › 案例

  • Personnel Management 100%
  • Private Enterprise 100%
  • Chinese 100%
  • Human Resource Management 100%
  • Private Sector 100%
• 2009

  TTI Branding: From Chinese Contract Manufacturing to ODM

  Pförtsch., W. A., 1 1月 2009, 12 页码.

  科研成果: 其它稿件 › 案例

  • Enterprise 100%
  • Customers 50%
  • Brand 50%
  • Specific Industry 50%
  • Synergy 25%
• 2008

  B2B E-commerce in China: The story of Alibaba.com

  Pförtsch., W. A., 1 1月 2008, 25 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Hong Kong 50%
  • Stock Price 50%
  • Investment 50%
  • Markets 50%
• 2007

  China Haisheng Juice

  Jenster, P. V. (First Author) & Le, J. (Participant Author), 1 1月 2007, 14 页码.

  科研成果: 其它稿件 › 案例

  • Producer 100%
  • Confidence 50%
  • Pesticide 50%
  • Scale Production 50%
  • Operational System 50%

• Notes on Competitors in the Chinese Juice Concentrate Industry

  Jenster, P. V. (First Author) & Cheng, Y. (Participant Author), 1 1月 2007, 7 页码.

  科研成果: 其它稿件 › 案例

  • Company 100%
  • Enterprise 100%
  • Markets 60%
  • Market 60%
  • Juices 60%

• Small Snack, Big Business: The Story of Jiujiuya (C)

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2007, 3 页码.

  科研成果: 其它稿件 › 案例

  • Enterprises 100%
  • Large Firm 66%
  • Cash 66%
  • Documents 33%
  • Markets 33%

• 小产品，大买卖：久久丫连锁的发展历程（C）

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2007, 4 页码.

  科研成果: 其它稿件 › 案例

  • Business Model 100%
  • Large Firm 100%
  • Chinese 100%

• 中国海升果汁

  Jenster, P. V. (First Author) & Le, J. (Participant Author), 1 1月 2007, 11 页码.

  科研成果: 其它稿件 › 案例

  • Apple 100%
  • Pesticide Residue 50%
• 2006

  Degussa Stabilizers: Accessing the Chinese Market

  Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 1月 2006, 16 页码.

  科研成果: 其它稿件 › 案例

  • Company 100%
  • Enterprise 100%
  • China 80%
  • Markets 60%
  • Market 60%

• 德固赛公司的稳定剂业务：进入中国市场

  Jenster, P. V. (First Author) & Chen, C. (Participant Author), 1 1月 2006, 14 页码.

  科研成果: 其它稿件 › 案例

  • Stabilizer 100%
• 2005

  Human Resource Management in B&Q China: Upgrading Action (A)

  Chen, S., 1 1月 2005, 9 页码.

  科研成果: 其它稿件 › 案例

  • Personnel Management 100%
  • China 100%
  • Human Resource Management 100%
  • Job Description 25%
  • Job Evaluation 25%

• Human Resource Management in B&Q China: Upgrading Action (B)

  Chen, S., 1 1月 2005, 15 页码.

  科研成果: 其它稿件 › 案例

  • China 100%
  • Personnel Management 75%
  • Management 50%
  • Serials 50%
  • Employees 25%

• 百安居中国的人力资源管理：升级行动（A）

  Chen, S., 1 1月 2005, 7 页码.

  科研成果: 其它稿件 › 案例

  • Regional Office 100%
  • Regional Headquarters 100%

• 百安居中国的人力资源管理：升级行动（B）

  Chen, S., 1 1月 2005, 12 页码.

  科研成果: 其它稿件 › 案例

  • Personnel Management 100%
  • China 100%
  • Human Resource Management 100%
  • Job Description 25%
  • Job Evaluation 25%
• 2004

  Dating at IKEA China: An Unexpected Management Challenge

  Schütte, H. (First Author), Probert, J. (Participant Author) & Bhattacharyya, S. (Participant Author), 1 1月 2004, 4 页码.

  科研成果: 其它稿件 › 案例

  • Vision 100%
  • Management 75%
  • Restaurant 50%
  • Company 50%
  • China 50%
• 2003

  Small Snack, Big Business: The Story of Jiujiuya (A)

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2003, 5 页码.

  科研成果: 其它稿件 › 案例

  • Enterprises 100%
  • Large Firm 66%
  • Cash 66%
  • Documents 33%
  • Markets 33%

• Small Snack, Big Business: The Story of Jiujiuya (B)

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2003, 4 页码.

  科研成果: 其它稿件 › 案例

  • Large Firm 100%
  • Cash 100%
  • Revenue 50%
  • Business Model 50%
  • Split 50%

• 小产品，大买卖：久久丫连锁的发展历程（A）

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2003, 4 页码.

  科研成果: 其它稿件 › 案例

  • Business Model 100%
  • Large Firm 100%
  • Chinese 100%

• 小产品，大买卖：久久丫连锁的发展历程（B）

  Velamuri, S. R. (First Author), Zhang, H. (Participant Author) & Fu, X. (Participant Author), 1 1月 2003, 4 页码.

  科研成果: 其它稿件 › 案例

  • Business Model 100%
  • Large Firm 100%
  • Chinese 100%