Case Development Centre

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  • 2022

    百威亚太分拆上市（A）：本地化财务战略

    Translated title of the contribution: Budweiser APAC Spinoff (A): The Financial Strategy for Localization陈世敏, Erkens, D. H. & 薛文婷, 1 May 2022, 11 p.

    Research output: Other contribution › Case Studies

  • 百威亚太分拆上市（B）：本地化财务战略

    Translated title of the contribution: Budweiser APAC Spinoff (B): The Financial Strategy for Localization陈世敏, Erkens, D. H. & 薛文婷, 1 May 2022, 3 p.

    Research output: Other contribution › Case Studies

  • 碧桂园与国强公益基金会的教育扶贫

    Translated title of the contribution: Educational Charity by Country Garden and Guoqiang Foundation李秀娟 & 鞠慧蓉, 29 Jul 2022, 15 p.

    Research output: Other contribution › Case Studies

  • 艾优：颜值差异化战略

    Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 蔚来：一家来自未来的汽车公司？

    Translated title of the contribution: NIO: A Futuristic EV Maker?龚焱 & 钱文颖, 29 Jul 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 飞书：从字节跳动起飞

    Translated title of the contribution: Lark: Taking off from ByteDance陈少晦 & 张驰, 30 Jun 2022, 10 p.

    Research output: Other contribution › Case Studies

  • 黄章：魅族的功臣还是“公敌”？

    Translated title of the contribution: J. Wong: Meizu's Hero or Enemy?蒋凤桐, 张驰 & Birtch, T. A., 31 May 2022, 12 p.

    Research output: Other contribution › Case Studies

  • 2021

    Alibaba's Values Dilemma

    Bai, G. & Liu, G., 30 Jun 2021, 20 p.

    Research output: Other contribution › Case Studies

  • Ant Forest: Starting from Environmental Protection

    Rui, M. & Zhu, Q., 30 Apr 2021, 13 p.

    Research output: Other contribution › Case Studies

  • Beryl: E-commerce Livestreaming Strategy

    Lin, C. & Cao, Z., 30 Jun 2021, 19 p.

    Research output: Other contribution › Case Studies

  • Bosch HR Lab: Incubator for Agile Culture

    Lee, S. K. J. & Xue, W., 30 Jun 2021, 15 p.

    Research output: Other contribution › Case Studies

  • B站：小众还是主流？

    Translated title of the contribution: Bilibili: From Niche to Mainstream?张宇 & 薛文婷, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market

    Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.

    Research output: Other contribution › Case Studies

  • Cifa: Cross-Cultural Integration with a Chinese Company

    Siciliano, G., Corti, D. & Cao, Z., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • Cotte Yolan: Succession and Strategic Transformation

    Lee, S. K. J. & Zhao, L., 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • Daddy Lab: A Chinese Social Enterprise's Dilemma

    Chng, D. H. M., Zhao, L., Lee, B. Y., Moran, P. & Sun, H., 30 Apr 2021, 14 p.

    Research output: Other contribution › Case Studies

  • Ellassay Fashion: Continued Growth with a Multi-brand Strategy

    Siciliano, G. & Cao, Z., 30 Jun 2021, 19 p.

    Research output: Other contribution › Case Studies

  • Fotile Group: Creating a Culture-Driven Organization

    Lee, S. K. J., Ju, H. & Zhao, L., 30 Jun 2021, 17 p.

    Research output: Other contribution › Case Studies

  • Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry

    Chang, WC., Xue, W. & Xin, K. R., 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • Grand Resort Bad Ragaz (B): When Medicine Meets Tourism

    Chang, WC., Xue, W. & Xin, K. R., 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • H&H Group: A Global Firm with Chinese Origins (B)

    David, E. M. & Xue, W., 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • HAP: Munich Re's Differentiation Strategy

    Zhou, D. & Ruan, L., 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • HAP：慕尼黑再保险的差异化战略

    Translated title of the contribution: HAP: Munich Re's Differentiation Strategy周东生 & 阮丽旸, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • Huanxin: Pivoting to Shared Strollers?

    Zhou, D. & Ruan, L., 30 Jun 2021, 7 p.

    Research output: Other contribution › Case Studies

  • InMobi: An Indian Internet Company Cracking China

    Prashantham, S. & Cao, Z., 30 Jun 2021, 15 p.

    Research output: Other contribution › Case Studies

  • Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

    Zhou, D. & Ruan, L., 30 Jun 2021, 10 p.

    Research output: Other contribution › Case Studies

  • Ruhnn: Marketing Influencers

    Lin, C. & Cao, Z., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • TIDIY Ceramics: Transforming a Traditional Manufacturing Business

    Zhang, Y. & Zhang, C., 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • Xibei's Organization and Human Resource Management

    Han, J., Zhu, Q. & Guan, Y., 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 上汽大通：中国数字化时代C2B汽车开拓者

    Translated title of the contribution: SAIC Maxus: Pioneering the C2B Model in China's Auto Industry in the Digital Era方跃 & 钱文颖, 30 Apr 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 京东方：成为液晶面板龙头之后呢

    Translated title of the contribution: BOE: After Becoming the Industry Leader in LCD Panels陈威如 & 陈炳亮, 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 博世HR实验室：打造敏捷文化

    Translated title of the contribution: Bosch HR Lab: Incubator for Agile Culture李秀娟 & 薛文婷, 30 Jun 2021, 9 p.

    Research output: Other contribution › Case Studies

  • 周大福传承系列：颠覆同质化竞争的品牌创新

    Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 如涵控股：网红营销服务商的转型探索

    Translated title of the contribution: Ruhnn: Marketing Influencers林宸 & 曹之静, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 小住一下：探索乡村旅游的整合发展模式

    Translated title of the contribution: Miniholiday: Exploring the Integrated Development Model of Rural Tourism芮萌 & 陈炳亮, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 开市客的中国商业模式：变还是不变?

    Translated title of the contribution: Costco's China Business Model: To Change or Not To Change?张文清 & 朱琼, 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 方太集团：企业文化驱动成长

    Translated title of the contribution: Fotile Group: Creating a Culture-Driven Organization李秀娟, 鞠慧蓉 & 赵丽缦, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 星巴克中国的新零售博弈

    Translated title of the contribution: Starbucks' New Retail Gaming in China张文清 & 朱琼, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 熊猫遛娃：如何加速跑马圈地？

    Translated title of the contribution: Pandastroller: Accelerating Expansion of a Stroller-Sharing Business周东生 & 阮丽旸, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 特地陶瓷：转型与升级之路

    Translated title of the contribution: TIDIY Ceramics: Transforming a Traditional Manufacturing Business张宇 & 张驰, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 环莘：是否转战共享童车？

    Translated title of the contribution: Huanxin: Pivoting to Shared Strollers?周东生 & 阮丽旸, 30 Jun 2021, 8 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（A）康养旅游业的商业模式创新

    Translated title of the contribution: Grand Resort Bad Ragaz (A): Business Model Innovation in Wellness Tourism Industry张文清, 薛文婷 & 忻榕, 30 Jun 2021, 12 p.

    Research output: Other contribution › Case Studies

  • 瑞士巴德拉格兹度假大酒店（B）医疗与旅游相结合

    Translated title of the contribution: Grand Resort Bad Ragaz (B): When Medicine Meets Tourism张文清, 薛文婷 & 忻榕, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 百瑞源：直播电商的思考

    Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 老爸评测：一家社会企业的两难抉择

    Translated title of the contribution: Daddy Lab: A Chinese Social Enterprise's DilemmaChng, D. H. M., 赵丽缦, Lee, B. Y., Moran, P. & 孙鹤鸣, 30 Apr 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 蚂蚁森林：将公益变成共益

    Translated title of the contribution: Ant Forest: Starting from Environmental Protection芮萌 & 朱琼, 30 Apr 2021, 15 p.

    Research output: Other contribution › Case Studies

  • 西贝的组织和人力资源管理

    Translated title of the contribution: Xibei's Organization and Human Resource Management韩践, 朱琼 & 关怡茜, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 视源股份：成长与升级之路

    Translated title of the contribution: CVTE: The Road to Growth and Upgrading张宇 & 曹之静, 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 酷特云蓝：父女接力，战略转型在路上

    Translated title of the contribution: Cotte Yolan: Succession and Strategic Transformation李秀娟 & 赵丽缦, 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • 闲鱼：后进者的演化

    Translated title of the contribution: Idle Fish: The Evolution of Alibaba's Used Goods Platform王丹, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies