Marketing

  • Postal address

    China

Filter
Case Studies

Search results

  • 2006

    Baby-first Child Car Seats: From Exportation to Domestic Sales

    Zhou, D. & Shu, J., 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • Winning the China Vitamin War by Building a Strong Brand

    Burgers, W. P. & Chen, J., 1 Jan 2006, 28 p.

    Research output: Other contribution › Case Studies

  • 宝贝第一：从出口到内销

    Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • 打造强势品牌，制胜中国维生素市场

    Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. & Chen, J., 1 Jan 2006, 17 p.

    Research output: Other contribution › Case Studies

  • 2011

    A Story of Lala's Promotion

    Wang, G. & Zhang, R., 1 Jan 2011, 23 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. & Zhang, R., 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies

  • 2012

    Li-Ning: Make the Change

    Wang, G. & Fu, X., 1 Jan 2012, 23 p.

    Research output: Other contribution › Case Studies

  • 京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G., Zhang, R. & Xu, L., 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. & Fu, X., 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 2013

    “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. & Zhang, R., 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • 2014

    Shanghai Goldpartner Biotech Company Ltd. (A)

    Burgers, W. P., Chen, J. & Li, J., 1 Dec 2014, 6 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (B)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 10 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (C)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 17 p.

    Research output: Other contribution › Case Studies

  • Shanghai Goldpartner Biotech Company Ltd. (D)

    Burgers, W. P. & Chen, J., 1 Dec 2014, 14 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （A）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P., Chen, J. & Li, J., 1 Dec 2014, 5 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （B）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. & Chen, J., 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （C）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. & Chen, J., 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （D）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. & Chen, J., 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 2015

    JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo Kat

    Wang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 22 p.

    Research output: Other contribution › Case Studies

  • JDB Herbal Tea (B): Got Inflammation? Drink JDB

    Wang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 17 p.

    Research output: Other contribution › Case Studies

  • 《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G., Zhu, Q., Chen, W. & Zhang, R., 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. & Zhang, R., 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. & Zhang, R., 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. & Zhang, R., 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 2017

    FamilyMart: "Internet Plus" Strategy

    Lin, C., 26 Aug 2017, 26 p.

    Research output: Other contribution › Case Studies

  • 全家FamilyMart：互联网+的战略布局

    Translated title of the contribution: FamilyMart: "Internet Plus" StrategyLin, C., 26 Aug 2017, 23 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（A）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（B）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q., Liu, J. & Xiang, Y., 26 Aug 2017, 9 p.

    Research output: Other contribution › Case Studies

  • 2018

    Dow Greater China: Localizing the Corporate Sustainability Strategy

    Price, L. J. & Yu, H., 1 Oct 2018, 17 p.

    Research output: Other contribution › Case Studies

  • 摩拜Mobike:一夜爆红的共享单车

    Translated title of the contribution: Mobike: An Overnight HitLin, C., 1 Oct 2018, 26 p.

    Research output: Other contribution › Case Studies

  • 猪八戒网：腾云中的迭代升级

    Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

    Research output: Other contribution › Case Studies

  • 2019

    AK Club（A）：淘品牌的空降CEO

    Translated title of the contribution: AK Club (A): An Online Apparel Brand Met a Traditional CEO周东生 & 赵子倩 , 30 Jun 2019, 18 p.

    Research output: Other contribution › Case Studies

  • AK Club（B）：淘品牌的逆袭解困

    Translated title of the contribution: AK Club (B): Upmarket Endeavors of an Online Apparel Brand周东生 & 赵子倩 , 30 Jun 2019, 18 p.

    Research output: Other contribution › Case Studies

  • Leping Foundation: Introducing Venture Philanthropy to China

    Price, L. J. & Zhao, L., 1 Jan 2019, 15 p.

    Research output: Other contribution › Case Studies

  • 厚朴方舟：海外医疗一价全包？

    Zhou, D. & Ruan, L., 1 Jan 2019, 15 p.

    Research output: Other contribution › Case Studies

  • 烘焙龙的选择：流量为王还是产品为王？

    Zhou, D. & Ruan, L., 1 Jan 2019, 19 p.

    Research output: Other contribution › Case Studies

  • 瑞幸咖啡：星巴克的中国挑战者

    Lin, C., 1 Jan 2019, 30 p.

    Research output: Other contribution › Case Studies

  • 2020

    云集：社交电商黑马的崛起之路

    Translated title of the contribution: Yunji: The Rise of A Social E-commerce LeaderWang, G. & Ruan, L., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 始越公司：以数据洞察提升获客能力

    Translated title of the contribution: Tyrex: Improve Customer Acquisition with Data InsightLin, C. & Zhang, C., 30 Jun 2020, 12 p.

    Research output: Other contribution › Case Studies

  • 必胜客中国：品牌年轻化

    Translated title of the contribution: Pizza Hut China: Brand RejuvenationLin, C. & Zhang, C., 30 Jun 2020, 18 p.

    Research output: Other contribution › Case Studies

  • 汇纳科技：大数据引领零售变革

    Translated title of the contribution: Winner Technology: Big Data Disruption in the Retail IndustryXiang, Y., Li, Y. & Ruan, L., 30 Jun 2020, 20 p.

    Research output: Other contribution › Case Studies

  • 肯德基中国：数字化重构竞争优势

    Translated title of the contribution: KFC China: Building Competitive Advantages through DigitalizationLin, C. & Zhang, C., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 2021

    Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market

    Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.

    Research output: Other contribution › Case Studies

  • HAP: Munich Re's Differentiation Strategy

    Zhou, D. & Ruan, L., 30 Jun 2021, 13 p.

    Research output: Other contribution › Case Studies

  • HAP：慕尼黑再保险的差异化战略

    Translated title of the contribution: HAP: Munich Re's Differentiation Strategy周东生 & 阮丽旸, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • Huanxin: Pivoting to Shared Strollers?

    Zhou, D. & Ruan, L., 30 Jun 2021, 7 p.

    Research output: Other contribution › Case Studies