Marketing

  • Postal address

    China

Filter
Case Studies

Search results

  • 黄金搭档 （D）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (D)Burgers, W. P. & Chen, J., 1 Dec 2014, 12 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （C）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (C)Burgers, W. P. & Chen, J., 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （B）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (B)Burgers, W. P. & Chen, J., 1 Dec 2014, 7 p.

    Research output: Other contribution › Case Studies

  • 黄金搭档 （A）

    Translated title of the contribution: Shanghai Goldpartner Biotech Company Ltd. (A)Burgers, W. P., Chen, J. & Li, J., 1 Dec 2014, 5 p.

    Research output: Other contribution › Case Studies

  • 贝泰妮：多触点数字时代持续打造国货品牌力

    Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（B）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (B)Zhu, Q., Liu, J. & Xiang, Y., 26 Aug 2017, 9 p.

    Research output: Other contribution › Case Studies

  • 英菲尼迪：期待比肩豪华车德系三强（A）

    Translated title of the contribution: Infiniti: Taking on the German Big Three (A)向屹, 朱琼 & 刘婕 , 26 Aug 2017, 20 p.

    Research output: Other contribution › Case Studies

  • 艾优：颜值差异化战略

    Translated title of the contribution: ApiYoo: A New Breed of Entrepreneurship王高, 朱琼 & 张锐, 30 Jun 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 肯德基中国：数字化重构竞争优势

    Translated title of the contribution: KFC China: Building Competitive Advantages through DigitalizationLin, C. & Zhang, C., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 绿色饮食倡导者OATLY：如何开启中国大市场？

    Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.

    Research output: Other contribution › Case Studies

  • 百瑞源：直播电商的思考

    Translated title of the contribution: Beryl: E-commerce Livestreaming Strategy林宸 & 曹之静, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 瑞幸咖啡：星巴克的中国挑战者

    Translated title of the contribution: Luckin Coffee：Starbucks' Challenger in ChinaLin, C., 30 Jun 2019, 30 p.

    Research output: Other contribution › Case Studies

  • 环莘：是否转战共享童车？

    Translated title of the contribution: Huanxin: Pivoting to Shared Strollers?周东生 & 阮丽旸, 30 Jun 2021, 8 p.

    Research output: Other contribution › Case Studies

  • 猪八戒网：腾云中的迭代升级

    Translated title of the contribution: The Iterative Development of ZBJ.com王高 & 朱琼 , 1 Oct 2018, 22 p.

    Research output: Other contribution › Case Studies

  • 熊猫遛娃：如何加速跑马圈地？

    Translated title of the contribution: Pandastroller: Accelerating Expansion of a Stroller-Sharing Business周东生 & 阮丽旸, 30 Jun 2021, 11 p.

    Research output: Other contribution › Case Studies

  • 烘焙龙的选择：流量为王还是产品为王？

    Translated title of the contribution: Long Bakery's Choice: The Flow or the Product?周东生 & 阮丽旸 , 30 Jun 2019, 19 p.

    Research output: Other contribution › Case Studies

  • 火花思维：教育科技的服务创新和探索

    Translated title of the contribution: Spark Education: Service Innovation and Exploration in Edutech林宸, 赵丽缦 & 蒋炯文, 29 Jul 2022, 16 p.

    Research output: Other contribution › Case Studies

  • 海马体：摄影界的新物种

    Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.

    Research output: Other contribution › Case Studies

  • 汇纳科技：大数据引领零售变革

    Translated title of the contribution: Winner Technology: Big Data Disruption in the Retail IndustryXiang, Y., Li, Y. & Ruan, L., 30 Jun 2020, 20 p.

    Research output: Other contribution › Case Studies

  • 杜拉拉升职记

    Translated title of the contribution: A Story of Lala's PromotionWang, G. & Zhang, R., 1 Jan 2011, 21 p.

    Research output: Other contribution › Case Studies

  • 李宁：让改变发生

    Translated title of the contribution: Li-Ning: Make the ChangeWang, G. & Fu, X., 1 Jan 2012, 16 p.

    Research output: Other contribution › Case Studies

  • 摩拜Mobike:一夜爆红的共享单车

    Translated title of the contribution: Mobike: An Overnight HitLin, C., 1 Oct 2018, 26 p.

    Research output: Other contribution › Case Studies

  • 打造强势品牌，制胜中国维生素市场

    Translated title of the contribution: Winning the China Vitamin War by Building a Strong BrandBurgers, W. P. & Chen, J., 1 Jan 2006, 17 p.

    Research output: Other contribution › Case Studies

  • 慧医天下：阿斯利康中国的互联网熟医患诊疗

    Translated title of the contribution: AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform蒋炯文, 刘耿 & 林宸, 1 May 2022, 18 p.

    Research output: Other contribution › Case Studies

  • 必胜客中国：品牌年轻化

    Translated title of the contribution: Pizza Hut China: Brand RejuvenationLin, C. & Zhang, C., 30 Jun 2020, 18 p.

    Research output: Other contribution › Case Studies

  • 宝贝第一：从出口到内销

    Translated title of the contribution: Baby-first Child Car Seats: From Exportation to Domestic Sales周东生 & 舒金斯 , 1 Jan 2006, 15 p.

    Research output: Other contribution › Case Studies

  • 始越公司：以数据洞察提升获客能力

    Translated title of the contribution: Tyrex: Improve Customer Acquisition with Data InsightLin, C. & Zhang, C., 30 Jun 2020, 12 p.

    Research output: Other contribution › Case Studies

  • 如涵控股：网红营销服务商的转型探索

    Translated title of the contribution: Ruhnn: Marketing Influencers林宸 & 曹之静, 30 Jun 2021, 16 p.

    Research output: Other contribution › Case Studies

  • 周大福传承系列：颠覆同质化竞争的品牌创新

    Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.

    Research output: Other contribution › Case Studies

  • 厚朴方舟：海外医疗一价全包？

    Translated title of the contribution: Hope Noah: Is All-Inclusive Pricing an Effective Strategy for the Medical Tourism Industry?周东生 & 阮丽旸, 30 Jun 2019, 15 p.

    Research output: Other contribution › Case Studies

  • 勤拓制衣：供应链上的可持续发展探索

    Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability王琪, 何今宇 & 刘耿, 31 May 2022, 17 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（B）：怕上火，喝加多宝

    Translated title of the contribution: JDB Herbal Tea (B): Got Inflammation? Drink JDBWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 加多宝凉茶（A）：怕上火，喝王老吉

    Translated title of the contribution: JDB Herbal Tea (A): Got Inflammation? Drink Wong Lo KatWang, G., Zhu, Q. & Zhang, R., 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • 全家FamilyMart：互联网+的战略布局

    Translated title of the contribution: FamilyMart: "Internet Plus" StrategyLin, C., 26 Aug 2017, 23 p.

    Research output: Other contribution › Case Studies

  • 京东商城：360度成长之路

    Translated title of the contribution: JD.com: The Path to All-round GrowthWang, G., Zhang, R. & Xu, L., 1 Jan 2012, 26 p.

    Research output: Other contribution › Case Studies

  • 五菱宏光MINIEV：中国汽车新物种

    Translated title of the contribution: Wuling Hongguang MINIEV: A New Breed of Chinese Automaker王高 & 朱琼, 1 May 2022, 15 p.

    Research output: Other contribution › Case Studies

  • 云集：社交电商黑马的崛起之路

    Translated title of the contribution: Yunji: The Rise of A Social E-commerce LeaderWang, G. & Ruan, L., 30 Jun 2020, 17 p.

    Research output: Other contribution › Case Studies

  • 乐象永续科技：生物基染料的商业化之路

    Translated title of the contribution: Melephant: Path to Commercialization of A Bio-based Dye王琪, 何今宇, 刘耿 & 薛文婷, 29 Jul 2022, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C2）：O2O的探索

    Translated title of the contribution: Sanquan (C2)Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（C1）：O2O的探索

    Translated title of the contribution: Sanquan（C1）Wang, G. & Zhang, R., 16 Dec 2015, 8 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B2）：收购龙凤

    Translated title of the contribution: Sanquan（B2）Wang, G. & Zhang, R., 16 Dec 2015, 2 p.

    Research output: Other contribution › Case Studies

  • 三全食品（B1）：收购龙凤

    Translated title of the contribution: Sanquan （B1）Wang, G. & Zhang, R., 16 Dec 2015, 11 p.

    Research output: Other contribution › Case Studies

  • 三全食品（A）：速冻食品的领导者

    Translated title of the contribution: Sanquan (A): A Leading Frozen Processed Foods Company in ChinaWang, G. & Zhang, R., 30 Apr 2015, 27 p.

    Research output: Other contribution › Case Studies

  • 《中国好声音》：现象级娱乐节目

    Translated title of the contribution: The Voice of China: A Phenomenal Entertainment ProgramWang, G., Zhu, Q., Chen, W. & Zhang, R., 30 Oct 2015, 25 p.

    Research output: Other contribution › Case Studies

  • “百花牌”蜂产品

    Translated title of the contribution: Baihua Brand Apiculture ProductsWang, G. & Zhang, R., 1 Jan 2013, 21 p.

    Research output: Other contribution › Case Studies

  • Wuling Hongguang MINIEV: A New Breed of Chinese Automaker

    Wang, G. & Zhu, Q., 1 May 2022, 14 p.

    Research output: Other contribution › Case Studies

  • Winning the China Vitamin War by Building a Strong Brand

    Burgers, W. P. & Chen, J., 1 Jan 2006, 28 p.

    Research output: Other contribution › Case Studies

  • Winner Technology: Big Data Disruption in the Retail Industry

    Xiang, Y., Ruan, L. & Li, Y., 30 Jun 2020, 15 p.

    Research output: Other contribution › Case Studies

  • Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market

    Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.

    Research output: Other contribution › Case Studies

  • Spark Education: Service Innovation and Exploration in Edutech

    Lin, C., Zhao, L. & Chiang, J., 29 Jul 2022, 15 p.

    Research output: Other contribution › Case Studies